“MODM-MCDM Approach to Partner Selection in Auto Industry. A Case Study on Mazda of Iran” International Journal of Business and Management. 5(11), pp. 183 – 189.
There is not much research study available with regards to integrating…
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riteria Decision Making (MCDM) in order to assist the managers of automobile companies when deciding for the best partner alliance and optimize several business goals all at the same time.
This report will not only summarize the theoretical foundation of the research but also identify its basic assumptions, research hypothesis, research methodology, and its contribution to the international business literature.
In response to globalization, international strategic alliances is now being use as a business strategy in terms of maximizing the companies’ of economics of scale, increasing the efficiency of production in response to the fast changing market environment, empower the business in terms of penetrating a new market, improve the company’s competitive advantage within the domestic and global market, expand the business opportunities of a business organization, reduce the cost of production, and create new business opportunities for the company among others (Czinkota, Ronkainen, & Moffett, 2009, pp. 3 – 6; Wright & Dana, 2003). In line with this, strategic alliances are being used to enable companies establish a long-term business relationship with other companies in order to increase the company’s competitiveness with its competitors (Shahanaghi & Yavarian, 2010).
The purpose of the chosen reading will be provided in this report by discussing the main objective of the article. Eventually, the article written by Shahanaghi & Yavarian (2010) entitled “MODM-MCDM Approach to Partner Selection in Auto Industry. A Case Study on Mazda of Iran” will be summarized in this report. As part of summarizing the theoretical foundation of the research including its basic assumptions or the research hypothesis, research methodology, and the contribution of Shahanaghi & Yavarian’s article in the international business literature will be tackled in details.
Shahanaghi & Yavarian (2010) analyzed the international strategic alliances in automobile indusrty
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A globalization market entry strategy that has become very popular to gain access to foreign markets is strategic alliances. A strategic alliance can be defined as an arrangement between two companies that have decided to share resources in a particular project (Answers, 2011).
A strategic issue is “an emerging development which, in the judgment of some strategic decision makers, is likely to have a significant impact on the organization’s present or future strategies” (Dessy, 2010). Although, decision makers make rigorous attempts to respond to these changes, companies constantly face various challenges with regard to different issues pertaining to the external and internal environment of the firm.
The present day models and theories of Strategic Alliances differ from those, which were in use three decades ago. The role of trust in Strategic Alliances is made all the more complex and thought provoking because of the competition of ideas between different academic and political standpoints.
Mergers and acquisitions (M&As) have been the growing trend within the last few decades. The increasing number of M&As within the last few years can be associated in part by rapidly changing technologies, with particular advances in computing and communications, the quest of market dominance, as a strategy of entering into new markets and in all to wipe out competition (Cummins & Xie 2007, Cummins et al., 1999, Cummins and Xie, 2005).
The paper will major on how alliances can foster innovation. The focus of this paper is how strategic alliances that have been formed by companies could influence positive innovation.
Innovation can be defined as the creation of a new thing or rearranging an
The paper intends to discuss strategic alliance, its pros and cons, the various factors and aspects, involvement of risk, the different stages of strategic alliance development with respect to in–general business
This is because, according to DoT, the establishment and development of such a sensitive installation does not deserve outsourced manpower, considering that outsourcing the manpower will open more avenues