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It is true that Design Thinking is more than the article has highlighted but it has tried to capture the fundamentals that entail the concept: Question, Care, Connect and Commit (Berger 2010). I believe that Warren Berger captured these sentiments from real interaction with designers so as to develop a comprehensive and simple approach to Design Thinking. The study spans 10 years with at least 100 designers reviewed.
It is however true that Design Thinking is more than meets the eye in the actual world of business. When taking the four fundamentals as stated by Berger, it is easy for it to be inapplicable in a real business scenario. The basic reason for this is that the area looked into was the design industry which varies hugely with other industries e.g. entertainment or manufacturing. The basic idea here is customization of Design Thinking to fit the respective context of its application. One example is the critical aspect of trying to uncover end users’ opinions. In some industries which have less contact with end users it would be hard to track significant information unlike in others for example, the service industry.
Design in some way focuses on product creation. This is backed by the fact that in Design Thinking the aim is to ensure that what is to get to the end users is of the expected, if not a higher than expected, value. In this endeavor it is overly clear to deduce that one major force behind Design Thinking is product creation. Apple and P&G have been offered as examples of this scenario meaning that it is true in many recent successful companies. These companies have concentrated in designing products that surpass market expectations thereby creating a level of curiosity that has inevitably made competitors think in the same direction. To these companies huge profits have been in the offing.
Tracking designers’ work to get an overview of what Design Thinking is all about is a good approach. This is because it
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Now, I have a clear idea that all the entities in the biosphere are mutually interdependent and natural resources are finite and scarce in absolute terms. From the lecture, I found ecological community has a natural tendency to progress from simple and unstable relationship to more stable, diverse and complex community.
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One path led to science being used to develop knowledge which can be used to improve or predict technologies. In this case , the flow of information is from science being translated to technology. In the second path, there is a reversal of information flow, from technology to science.
and innovation is extremely necessary for gaining competitive advantage in business because it suggests new and cost effective means of developing products and deliverables for the clients. Besides, the growing environmental pollution and the scarcity of resources arises a need
Humans have cleared lands in order to gain more land for their livestock and for the cultivation of crops and irrigational purposes. “Currently, the United States retains only 3 to 4 percent of its old growthforests, and three-quarters of
The way that we continue to use the material resources is not sustainable and it is undermining lives and livelihoods and most importantly our planet’s ability to sustain life.
Deforestation is one of the
Therefore, sanitation and most of the common diseases have been controlled, hence the reduced death rates leading to a growing population. This calls for constant innovation of ways of production and consumption of material
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