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Since the causes of failure are not unique to e-business, and there could be more than one, it is not possible to evaluate all the possible reasons within one study.
E-business has been growing at a very fast pace that firms need to remain competitive and innovative. E-business suggests a customer-centric approach and the business offers are designed to cater to different consumer needs and preferences. This implies that marketing of products or services through e-business is critical. Since there is no human contact in e-business, the marketing function gains importance. E-business is taken up more by established companies, than by start-ups (Amit & Zott, 2000). The established businesses would tend to apply the same marketing techniques and practices that they use for offline business. However, online marketing differs from conventional marketing. Marketing strategy hence could be one of the reasons for failures of e-business.
Internet exchanges are beneficial not just for the customers or end users but it helps businesses to exchange and grow together. Internet offers a platform to conduct e-business in different models. These models could vary from business-to-business (B2B), business-to-customer (B2C) and customer-to-customer (C2C) and offer advantages over the traditional way of transacting business (Amit & Zott, 2000).
The traditional offline shopping environments atmospheric elements influence approach behaviors as they can influence positive emotions like pleasure and arousal (Demangeot & Broderick, 2006). Online shopping environments are much smaller theaters of experience and hence require technological skill. However, online shopping can be a very engrossing experience and is of equal importance to the shopper and the marketer. It helps the marketer to understand the customer moods, behaviors and attitudes.
Internet is free competition gone mad (Starling, 2002) but branding works to some extent to fight competition. Consumers are too
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In many major urban centers, the establishment of private and independent day care centers has become part of the most appreciated solutions. However, the number of such facilities is still inadequate. Because of this, it is only appropriate to propose the establishment of such business in an area in the city where there is none such facility yet.
It offers a wide range of medical services. As such, it has a complex strategic plan that seeks to ensure the offering of efficient health care across various states. Indeed, Hospital Corporation of America commits itself to the care and improvement of human life and strives to deliver high quality, cost effective healthcare in the communities they serve.
quickly to other sectors of the UK economy, resulting in an economic recession whose effects continue to be felt across the UK economy (Verma, 2013: p20). One of the sectors that felt the repercussions of the financial sector’s near collapse was the electronics industry,
It is currently in the preparation period.
The management is yet to decide on the most suitable and appealing color for the truck and food packaging background. It, therefore, proposes a survey to be conducted on
s is because leadership is difficult but the research is going to explore the issue of self managing teams and how their shared power is significant in bringing out the best in them and their projects. I will answer my research questions by conducting interviews, using