This report is about the Easy-Jet airlines, and the way its innovative features and functions have led it to a market leader and a successful position. It is important here to signify that innovation is not just about information technology, and is not always about information…
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Here, the application of innovation to Easy-Jet is analyzed in the following sections of this report.
The logo of turning Europe orange is much more than a logo for Easy-Jet; it is the vision to which the airlines moves by means of its various lines of businesses – airlines being the case under consideration in this report. Easy-Jet is all about innovation and creativity; in a business where services are rather homogenous in nature, the cost advantage mainly belongs to the old names of the industry since they break-even at a much earlier time, causing issues to the new entrants. Otherwise, the competition remains cut-throat because the technology in the airlines industry is fairly replicable, and does not stay as a competitive advantage for a longer period of time. Subsequently, the importance of innovation and creativity rises as a major source of gaining the competitive advantage in the arena.
There is substantial evidence in the research to reveal the fact that the strategy planned by the firm is well defined, and has goals and strategies defined in a manageable mode. The preliminary action is to define the target market which is technically the leisure seeking travelers – as described by the corporate management of the business. Gradually, the firm is also targeting the business travelers, but the major source of revenue or the larger chunk are the leisure travelers. Alongside establishing precise target market, it is also critical to attain the network of key airports that are the major requirements for catering to the leisure class travelers since this category prefers airlines that picks them from their home town and drops them to their destiny. Along the similar lines, Easy-Jet has linked and formed networks across the key airports in Europe and the major population in the same region. Extending the same towards the frequency of flights develops
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(Easyjet Assignment Example | Topics and Well Written Essays - 2500 Words)
“Easyjet Assignment Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/miscellaneous/1569965-easyjet.
easyJet 19 3.3.1 Financial Resources / Competencies of easyJet 19 20 3.3.2 Human Resources/Competencies of easyJet 22 3.3.3 Unique Resources/Competencies 22 3.4 Evaluation of Sustainable Competitive Advantage of easyJet 23 3.5 Summary of Task B 23 4.0 Task C 24 4.1 Strategic Direction of easyJet 24 4.2 Strategic Fit of easyJet 26 4.3 Summary of Task C 28 References 29 Appendix 35 Appendix A: PESTEL Analysis 35 Appendix B: Porter’s Five Forces Analysis 37 1.0 Introduction The package holiday is a blend of transport and tourism which is sold by the tour operators through proper advertisements.
The company will want to deliver a positive and consistent message with each of the contacts. It will lead to total marketing communication strategy which will aim at building stronger relationships with customer by showing how the customers can get help to solve their problems from the company and its products.
These include strategic analysis, strategy formulation and strategy implementation. During the strategic analysis process, firms make appropriate choices that act as guidelines during the next stages. This paper covers the strategies that EasyJet Airline, a British based firm has adopted thus making it to attain a competitive edge in the airline industry.
Moreover, corporate travelers also for the largest segment of the traveling public, therefore the site catering to them needs to be attractively designed with solid content on each page and the provision of attractive eye
The first international flight was launched in the year 1996 with aircraft whose sole ownership belonged to this airline and the route was from Luton to Amsterdam. In March 1998, EasyJet becomes 40% shareholder of Swiss Charter Operation, TEA Basel
The company has around 8945 employees as on September 2013. The firm is focusing on European market. This airlines company deals with more than two hundred aircrafts. EasyJet is present in different parts of UK like France, Italy,
ed on the London Stock Exchange and is a constituent of FTSE 250 with 2011s income arrived at 3,452 million GBP, income 4.98 p/ASK, 15% expanded from 2010 (Jones 2007). Sir Stelios Haji-Ioannou, established EasyJet in 1995 when he was 28 years old (Business Teacher 2001).
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