Why Is Google's Authority in China So Bad - Assignment Example

Google is most vulnerable in maintaining the user privacy of its customers in China. Google had to forego its principle of providing full access to information and filters the same its Chinese clients as per guidelines and restrictions of the Chinese government. In other words, the Chinese clientele cannot access information that is deemed objectionable by the Chinese government. The major problems that Google faces are from the US Justice Department, American legal department, its international clients and global forums like human right groups and free press.

Its digression from its core mission and vision of ‘don’t be evil’ has adversely impacted its credibility and image in the international market. Google’s business strategy in China is seen as a support for the repressive regime that is against human rights and freedom of people, including the press.Brin, Page, and Schmidt need to evolve new strategies to work in China so that their core business mission of providing full access to information is not compromised. While China is a high potential business venue, the company must realize that its business strategy is fundamentally based on free access to information that true, well researched and comes from highly credible sources.

In the long run, there are great chances of it getting boomeranged on its rest of the global market who would rather go in for organizations that promote common global causes and are stable in their principles and ideologies. If the negotiation for more freedom fails, they should remove their business from China and focus on other developing nations.