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Kmart - Research Paper Example

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The alterations in the environment, such as through consumer demands and changes in the economy, also lead to new propositions that are available through…
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Download file to see previous pages... The two corporations had specific strategies and functions as they moved into independent concepts. However, after merging, different ideologies and propositions became the main function of the corporations.
K-mart began as a company in the United States in 1899 as one of the first retail and merchandising super centers, owned by Sebastian Kresge. The store was opened in Detroit and was then known as a five and dime super store, which meant that everything sold in the shop was available at a lower price of five or 10 cents. By 1912, the concept of Kresge led to more than 85 stores opened in Detroit and led to sales of over $10 million annually. By the time the Great Depression came, Kresge could sustain his business because of the stores that expanded beyond the financial failures, specifically by offering more jobs and convenient prices. The main philosophy is to provide quality products with affordable prices. The newer store fronts opened in 1920, which included opening stores that sold everything for less than $1 as well as green front stores, which provided other types of low cost items (Kmart, 2010).
The main strategy of offering low prices for different items continued to emerge through the 1930s as other competitors began to move into the store front, specifically with retail items. Kmart had been in existence for a longer time which gave it an advantage of excelling as the top promotional retailer. In 1960, the change came from the new CEO, Henry Cunningham, who opened the first official Kmart in Garden City. The expansion led to 17 new stores as well as $483 million in annual profit. The main focus was to provide lower retail prices as well as to emerge into a super store, which provided almost every type of product in one store for convenience. By the mid–1960s, Kmart had over 753 stores and made $1 billion in annual profit. The main accomplishment was the launch of the first set of super stores that led to over 17 million ...Download file to see next pagesRead More
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