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Comparesion pepsi and coca cola - Assignment Example

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Globalization has been instrumental in accelerating international trade and business. Technological and communication development has been a natural consequence of globalization that has…
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Comparesion pepsi and coca cola
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Comparesion pepsi and coca cola

Download file to see previous pages... Often the treatment received by these multinational corporations in the foreign land is similar to that of the host country.
In order to find new markets and resources, companies expand their business operations in the potential markets of the third world countries. However, for sustaining in the new markets, they are often compelled to formulate a new set of strategies that is completely different from that of their home countries. In the course of their operations in foreign market, multinational companies face various impediments in the form of alien culture, varied buyers’ taste & preferences, different political, legal and economic conditions. To sail through these menaces, the foreign companies often undergo mergers with their national counterparts as the latter is more equipped in dealing with local issues.
This paper will attempt to analyse the behaviour patterns of multinational companies in the light of different strategies implemented by them in different countries. For this purpose, Pepsi and Coca-Cola have been selected as they are respected names in the world of MNCs. A brief introduction will be given in the beginning of the project which will attempt to analyse its objectives and organisational structures. It will be followed by a discussion on their global business and internal analysis which will not only help to identify their basic nature but will also provide an overall idea of their situation in the world market.
The rapid change in lifestyle has suddenly made the beverage industry one of the most profitable in the global market. The two undisputable rulers are PepsiCo and Coca-Cola especially in the ‘cola soft drinks’ section.
PepsiCo is a celebrated brand in the international beverage industry. Formed in 1890s by Celeb Bradham, its main objective was to develop digestive syrup that would be delicious as well. Though it has ...Download file to see next pagesRead More
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