Business Ethics & Corporate Social Responsibility - Case Study Example

One moral standard is core ethical values. The first component of core ethical values is trustworthiness. The recall and transparency in dealing with the crisis was effective in restoring the trust and confidence of consumers. The second component of core ethical values is responsibility. McCain took an important step in affirming that Maple Leaf was assuming full responsibility for the Listeria situation. The third component of core ethical values is caring. After realizing that Listeria had caused 21 deaths, Maple Leaf recalled its products.

This is because the company did not want to be the cause of any more deaths in Canada. McCain said that if he had known in advance that Listeria in the meat products would cause 22 deaths, he would have taken all measures to save those lives. The fourth component of core ethical values is citizenship. As of 2009, Maple Leaf was following the new Listeria policy that was set up by the federal government. Because Listeria is ubiquitous in the environment, Maple Leaf has also taken measures to educate people about the fact that Listeria is resident in most processed foods, and as such it is important to boost one’s immune system as this is the basic way to fight the routine exposure to Listeria.

The second moral standard is relativism. Maple Leaf failed to report that Listeria had been detected in their products as early as March 2007. This is because, unlike other meat processing plants, Maple Leaf felt confident because the USDA (United States Department of Agriculture) kept approving their products. The spokeswoman for Maple Leaf, Linda Smith, felt confident that if the USDA did not sanction the company, then any Listeria that had been detected was manageable and there was no need to cause mass panic.

The third moral standard is egoism. Instead of focusing on the 22 people who had died from Listeria and the numerous sick people who consumed Listeria-infected products, Maple Leaf was more