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Marketing Plan - Essay Example

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The paper will then throw light over GM’s industry analysis using relevant frameworks and will throw light over strengths, weaknesses, opportunities…
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Marketing Plan
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Marketing Plan

Download file to see previous pages... General Motors (GM) is a USA based organization that started its business 100 years back in 1908. It is 18th largest business corporate entity in the world having assembly plants in more than 30 countries across the globe. It has sales network of cars and trucks in around 140 countries. It provides direct employment to over 200,000 personnel. Whereas, a majority of people are indirectly associated with its dealers and GMAC, which provides insurance and financial services to the suppliers, distributors, private and commercial customers of General Motors. It is operational in North America, Asia-Pacific, Europe, Latin America, Africa and Middle East. The major European countries where General Motors has strong sales network are Britain, Germany, Italy, Belgium, Luxembourg, Netherlands, Poland, Russia, Turkey, France, Spain and Ukraine. Chevrolet, Cadillac, GM Daewoo, Buick, “Opel, Vauxhall and Saab (Europe), Saturn, Hummer, Pontiac, Wuling and Holden are among the major brands that Company is offering to its clients. In Europe, GM has been offering Saab in Sweden, whereas it offers Opel and Vauxhall brands in France, Germany, Italy, Great Britain and others. As far as GM’s strategic situation is concerned, it must be highlighted that GM previously planned to sell its European Operations in 2009 after huge losses it incurred due to uncertain business conditions but then rejected the offers of some buyers or corporations such as ‘Magna’ that were interested in purchasing General Motors majority stake. Since then the company has performed relatively better (Company’s report, 2009)
As revealed by the managers at General Motors, the automobile manufacturer has a vision to produce top quality premium products for its different market segments all across the world. The company has a mission to sustain its market share by constant innovation and development and to get the most out of available business opportunities in home ...Download file to see next pagesRead More
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