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The Buzz about Burt's Bees - Essay Example

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Burt’s is an exemplary company for emerging business. Burt’s Bees was able to grow from a tiny company into a national distributor of personal-care products because Quimby learned to develop new products to satisfy a growing niche market for natural beauty products. It…
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The Buzz about Burts Bees
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The Buzz about Burt's Bees

Download file to see previous pages... wasteful packaging, using the best ingredients, and refusing to engage in retail business through chain stores that regularly violate environmental principles. It is this commitment to ideals that has set Burt’s apart from other manufacturers.
3. Soap is soap, but some is better than others – for a price. Burt’s Bees faces limited competition from more traditional personal-care products of larger companies from Procter & Gamble because of the specialty of their personal hygiene and beauty products. The larger companies cater to a much larger scale of manufacture and distribution. As such, they cannot focus on naturally raw concoctions and environmental friendly distribution. It would mean a complete rescaling to attempt to compete with Burt’s. Nevertheless, cost is a factor to most consumers, and it is simply more cost effective to purchase the products of larger companies. In the end, the competition is limited as a balance of supply with ...Download file to see next pagesRead More
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