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This is imperative for effective advertising communicationii. The medium that has been used for the Clinique advert is print medium - Cosmopolitan magazine. Cosmopolitan is a popular magazine for women between the ages of 18 to 45. They mainly feature topics such as self grooming, sex, relationships and celebrity gossip. This is an ideal medium for conveying Cliniques message as Cosmopolitan is widely read by the consumer group that Clinique wants to target. This print media is also suitable for the target audience because women who have busy lifestyles due to work, family or relationships tend to find relief from browsing through magazines in search of solutions to their lifes little problems and issues. It is the time for thinking, and planning. By including an advert in such a magazine, Clinique catches the attention of the thinking reader, hence the long and explanatory copy.
In advertising, understanding the need of the target audience is important to position the product and its message.iii The target audience seems to be older women between the age bracket of 30 years and 45 years who are undergoing the aging process and in need of staying young. Since they lead a busy life perhaps working or caring for a busy family, they look for a daily skin care solution which is easy to use yet achieve the desired effect of having "newborn skin, head to toe".
Cliniques positioning is to identify Turnaround attributes with the target audiences desire to "improve skin of all types and tones". Since no price is mentioned, the researcher assumes that the product is expensive. Instead, Clinique wants to focus on what women want most out of a daily cream. They want to position their Turnaround cream as the ultimate solution for women who want to keep their skin "healthy looking", make them feel "young" and look "radiant" upon application.
The objectives of the campaign are to extend its Turnaround brand, and make Clinique the authority
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The U.S. Beauty Industry: Brand Report Card
Excluding Clinique, the majority of high-grossing beauty industry leaders utilize promotional prowess in brand strategy to create a unique brand image to appeal to diverse target consumers. Using the brand template identified by the article “The Brand Report Card”, this paper compares best practice in the industry with highly successful beauty brands to develop a scoring system to measure brand attributes that lead to competitive success in the U.S.
It is number-one prestige line of skin care and cosmetics in the United States and is available in more than 130 countries worldwide. Most of their products are designed, targeted and advertised complications such as redness, tightness, burning irritation and "slow the healing process".
This paper illustrates that unlike its competition, however, Merle Norman does not engage in E-commerce at all, preferring to conduct business in franchised studios; in fact, it is a serious violation of company policy for a local studio owner to the market product over the internet. That does not mean that the company lacks a refined and effective marketing information system.
The decision to sell this product at low price was aimed to attract new customers and motivate them to buy this shampoo. This situation shows that each customer is a unique individual, marketing managers must think in terms of groups of "average consumers" or prototypes that comprise a more or less homogeneous market segment.
The second company profiled was Apex Business Software. They carry the following products: iHR, Instant Self Serve, iLeave, Time and Attendance, iFMLA, iBenefits, Punch Clock Terminals. No available information was posted in their website regarding their services.
Legitimate objections arose in the mid-20th century in the skin care industry, with allergies, environmental concerns, possible harm from chemicals, artificial colors, synthetic fragrances and dishonest advertising creating a need for continuing research extending beyond beauty and calling for attention to health concerns.
These lines echo the trauma and hardships experienced by millions of other prisoners confined to state prisons across the country in the words of Victor Hassine, a prisoner in the Pennsylvania state prison who wrote about his life and times in the prison
This product can be used on all skin types.
Sylva make-up kit is an award winning cosmetic product that lasts for almost 15 hours without coming off or fading. The product will be produced by Sylva Company Limited. The target customers will be
Among other duties Jores performed within the hospital with dedication and commitment include morning routine at the hospital and lab experience.
More outstanding is that Jores has perfectly shadowed me in
Aqua Gel Cleanser is the selected product that the researcher is aiming to introduce in the market. Face cleanser products was promoted and produced by MAC. MAC or “Make-up Art Cosmetics” is one of the largest
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