We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Brunswick Distribution - Case Study Example

Comments (0)
(BDI) is an inventory distribution firm which confronted with considerable decline in its net earnings for the last three years. Though sales had risen consistently for the last 4 years, company’s CEO Alex Brunswick understands that it was only a…
Download full paper
Brunswick Distribution
Read TextPreview

Extract of sample
Brunswick Distribution

Download file to see previous pages... Factors attributed to the current crisis vary. Brunswick Inc faces numerous challenges associated with marketing, finance, and operation. They include; 1) retailers’ interests to buy directly from manufacturers 2) growing direct competition from other distributors 3) manufacturers’ rigid attitude to credits 4) retailers’ delayed payments and 5) issues related to giving and taking orders.
Bradley Pulaski, the vice president of operations suggests expanding the service area across the Midwest because according to him, the company still gets service requests from potential customers of that region. However, it demands the construction of a new warehouse as distribution from the current facility will cause delayed deliveries. Bradley’s proposal would cost a total $12 million for property, plant, and equipment.
In contrast, Mariana Jackson, the vise president of logistic thinks that providing timely service is the vital part in order to retain the existing customers. It involves empowering the distribution system with web-based technology like call center and integrated information backup. He envisages that the improved system would make distribution more cost effective as it can save up to 16% in shipping expenses and 16% in labor expenses annually. Finding both options inappropriate to the situation, Alex Brunswick determines to use a 12% cost of capital as discount rate when making financial decisions.
Among the three options, Mariana Jackson’s suggestion seems more relevant to the case. If the firm’s information system is enhanced, it can avoid unnecessary delays in customer service and deliveries. Pulaski’s option flaws as it doubles company’s financial burden. Since the company is unable to give timely delivery, expanding its coverage to Midwest will cause more troubles.
In the same way, Alex’s decision is also not a sufficient strategy. Two things are ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Sobey's Distribution Department
The advent of the internet brought with it myriad possibilities which include the fact that people could easily communicate in spite of the demographic challenges or even distance. In brief, it led to the overcoming of many physical barriers in terms of ease of communication.
8 Pages(2000 words)Case Study
The underground water in the uae area and their quality, distribution and their effects in plantation
The arid climate of the U.A.E is the primary cause of many challenges that face the inhabitants of the different part of the Emirates. Similar to other countries in the Arab peninsula, U.A.E face a massive challenge in providing sustainable supply of water for the use in various facets of the economy.
6 Pages(1500 words)Case Study
Property law
Under this provision of the law, an individual who has possessed the property of another for a reasonable period of time can be rewarded with the ownership of such property, subject to the fulfillment of certain conditions. Therefore, the failure of a landowner to defend his ownership of the property for a certain period of time would see him dispossessed of the ownership of the land.
3 Pages(750 words)Case Study
Distribution Channel
(Rolnicki) The above was just a very basic exemplar of the Distribution Channel, which was sort of within the juvenile grade. We would further discuss about the Distribution Channels meticulously within the latter segments of this report; as that example was just to clear a basic concept whilst ascertaining the lofty significance of the 'Distribution element' of the Marketing Mix concept.
16 Pages(4000 words)Case Study
When Starbucks was launched who was the target market, how was Starbucks positioned and what decisions about product, price, distribution, service and promotion supported this positioning
The company generated $9.4 billion in revenues, double-digit earnings growth and 2500 new store openings. From the humble beginning of selling coffee beans and brewing equipments, Starbucks has become a coffee empire today. Howard
6 Pages(1500 words)Case Study
IKEA company
Therefore, the size of company, range of its products and its supply chain strategies make retail store distribution most appropriate for IKEA. Moreover, with this huge product range and global distribution network, direct selling approach is not
1 Pages(250 words)Case Study
Initiating Change in the Manufacturing and Distribution Division of PolyProd on page 241-246 in the Cummings & Worley tex
Managing sophisticated information system has started to impact on some of the company’s abilities to keep abreast with altering business climate. Manufacturing and Distribution Division is faced with the task of implementing change management strategy so as to
1 Pages(250 words)Case Study
Distribution Strategy
The situation is made even more weighty by intense external competition from established firms such as Swatch. Another issue that faces the product is the legal and economic environment. The US economy is just from an intense recession which has had implications such as sales tax and minimum wage regulations. The product is intended to ease living among aged women. Emphasis will be made on Onodonga county, a small area in the larger New York state. Selecting a distribution strategy for
3 Pages(750 words)Case Study
Jhonsan&jhonsan case
Johnson & Johnson have gained and sustained competitive advantages through acquisitions such as Pfizer’s consumer health division and a $1.1 billion Mentor Corporation. These acquisitions have assisted the company to increase its market power in
1 Pages(250 words)Case Study
The Movement of Travel Services Online: Intermediaries and Branded Distribution
This service ensures proper and adequate recognition of customers’ needs and preference. As a result, a good rapport and cooperation are created between customers and hotel management. According to Enz, due to the good rapport and recognition of customers’ needs
3 Pages(750 words)Case Study
Let us find you another Case Study on topic Brunswick Distribution for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us