Impact of culture on globalization strategies - Essay Example

Comments (0) Cite this document
Manrodt and Kate Vitasek aims to “describe the process used by a transnational firm to identify their most critical processes, based primarily on how they provided value to their…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Impact of culture on globalization strategies
Read TextPreview

Extract of sample "Impact of culture on globalization strategies"

The article en d “Global Process Standardization: A Case Study” written by Karl B. Manrodt and Kate Vitasek aims to “describe the process used by a transnational firm to identify their most critical processes, based primarily on how they provided value to their business partner. Secondly, the article will describe how the firm standardized key processes across their global operations.” (2004, 1) The article proffers an exploratory case identifying processes that require standardization on a globalized market.
The authors started their discourse by differentiating logistics from processes and enumerating research studies from various authors on the subject. Accordingly, Manrodt & Vitasek (2004, 3) averred that “the literature is clear that global and transnational firms can benefit from a coordinated and integrated management of their key processes.” The complexity of managing global processes on a wider scale is eminent taking into account obstacles including “language, customs, current standards, education levels, and government regulations. Increased competition, demanding customers, and constantly changing business environments have forced management to seek radically different ways for their companies to succeed in the marketplace.” (Manrodt & Vitasek, 2004, 3)
The authors opted to utilize two methods in to achieve their objective. The first method is the use of comprehensive literature on the subject of global process standardization. The second method comprised of an in-depth case study of an actual organization, the Modus Media International, Inc. (Modus) identified as a “leader linking metrics from strategy to the plant level across its 23 manufacturing/distribution facilities.” (Manrodt & Vitasek, 2004, 4) The study that was conducted interviewed senior management to line managers using structured standardized questions on Modus’s process management standardization practices.
Manrodt & Vitasek formulated a framework for standardizing global processes enumerating six critical steps, to wit: articulate a strategy; adopt a process review of logistics; identification of key segments, processes and process attributes; determination of impact to customers; selection of improvement of key segments; and identification and training of the global segment owner. A background on the company and the case was initially provided. A supply chain conditioning maturity profile was designed to indicate each of the processes which had several attributes that helped employees determine their level of process excellence. A scorebook was likewise designed “to allow employees to assess their processes against a maturity profile that describes different stages leading to world class performance in that specific process attribute.” (Manrodt & Vitasek, 2004, 10) Processes were subsequently linked to strategy wherein four processes were identified for global process standardization: supply chain conditioning, supply chain execution, business management, and warehousing. (15)
The results of the case study revealed several improvements in the areas of delivery of benefits to customers, corporate savings due to waste reduction and redundancy, reduction of inventory levels and increase in customer service levels, among others.
Other relevant lessons learned from the study are as follows: (1) care and attention should be used when naming specific projects and programs on process standardization; (2) a re-orientation in culture was eminent from refocusing to managing processes rather than managing people; (3) there are benefits that can be gained from centralization of information; and (4) there is an established link between priorities of each facilities and organizational goals. (18)
There are several implications of the study for practitioners and researchers and educators. As identified, there are benefits that emerge in terms of competitive advantage as a result of global process standardization. The lessons learned could be adjusted and adapted to other practitioners’ specific needs. In addition, organizations which frequently evaluate network locations generate the advantage of “reducing the ramp up time and costs for transitioning locations.” (19) Finally, process standardization was found to be less difficult for domestic firms applying the global standardization framework “because they do not have cultural or language barriers that often exist in a global company.” (19)
The study was successful in attaining their objectives of describing the process used by a transnational firm in identifying their most critical processes, based primarily on how they provided value to their business partner. In addition, standardized key processes across a firm’s global operations were clearly determined. The study proffered lessons which can be used by practitioners and educators in identifying the benefits of a standardized global process while taking into account various cultural and geographic dimensions.
Manrodt, K.B. & Vitasek, K. 2004. Global Process Standardization: A Case Study. Journal of
Business Logistics, 25(1), 1 – 23. Read More
Cite this document
  • APA
  • MLA
(“Impact of culture on globalization strategies Essay - 1”, n.d.)
Impact of culture on globalization strategies Essay - 1. Retrieved from
(Impact of Culture on Globalization Strategies Essay - 1)
Impact of Culture on Globalization Strategies Essay - 1.
“Impact of Culture on Globalization Strategies Essay - 1”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Impact of culture on globalization strategies

IKEA's Globalization Strategies

...? IKEA's Globalization Strategies and its Foray in Asia IKEA is one of the largest furniture retailers in the global market known for its best quality designer furniture products rendered at affordable prices. The company Swedish by original now endeavors to take the global market place starting from the European markets and gradually marching to the Asian markets. However in such endeavor the company counters large number of challenges pertaining to cultural differences with the Asian nations like China and Japan. The paper in that regard endeavors to understand and reflect the various challenges faced by the company in such markets and also the strategic actions taken by the company to counter such problems. The paper further... ...
19 Pages(4750 words)Essay

Culture and Globalization

...?"Culture and Globalization" Technological advancement has overlaid the foundation of global culture. The world seems to be small and peopleare approachable as individuals are connected through internet, satellites, mobile phones sweeping away cultural limits. Through global entertainment, individuals are now able to perceive the culture and tradition followed in one country or community from anywhere across the world, thereby influencing the local values, norms and culture. The present article discusses the impact of globalization on culture and...
2 Pages(500 words)Essay

Entry Strategies and Globalization

...?The industrial revolution that started in the 19th century changed forever the way business organizations operated in America and abroad. Businesseswere able to increase their production a lot which changed the way companies they distributed their products and services. Companies suddenly had more production available than what the local marketplaces could process. The globalization movement of the 20th century found a solution to the problem by providing businesses with different alternatives to achieve market entry. The four major market entry strategies available to business are indirect and direct export, licensing, joint ventures, and direct investment. The globalization movement...
2 Pages(500 words)Essay

Globalization Strategies

...?During the past sixty years the business world has changed a lot. The globalization movement is one of the primary reasons for the changes. Organizations began to realize that in order to achieve growth firms had to expand beyond their domestic markets. If a country only has a population of one million this implies that the amount of potential customers is limited to the population of the country. A globalization strategy on the other hand allows a firm access to a global customer base of 6.9 billion people (Census, 2011). Firms utilize various market entry strategies to achieve globalization. The four primary market entry...
2 Pages(500 words)Essay

Globalization and HRM Strategies

...against the company such as low wages of employees and lack of health benefits among others (Masters, 2004). Cultural Impact on HRM Globalization has provided MNCs the opportunity to expand the market and business operations in order to increase their financial strengths, but it has also resulted in developing corporate culture to protect the human resources. In the global market, the major problem for Wal-Mart was inapplicability to the local culture. Low wages, power of unions and discrimination among employees have impacted the human resource management of Wal-Mart in the international market. For instance, Wal-Mart...
4 Pages(1000 words)Research Paper

Globalization and HRM Strategies

...territories by an assurance that it might accomplish competitive advantage overseas by the application of its amalgamation of human resources, technology and logistics with its fantastic relationship with multinational suppliers of consumer goods. However, few sources show that one of the main problems experienced by Wal-Mart is with its HRM, as sex intolerance is the most debating topic in the U. S. as well as in its international ground (Rock, 2001). Impact of Cultures on Wal-Mart’s HRM The leading barrier faced by Wal-Mart is while trying to expand in global market is the resistance at the local level. It is infrequently acknowledged by community groups when it opposes campaign to...
4 Pages(1000 words)Assignment

Globalization and HRM Strategies

...that binds the diversified cultural groups into Coca-Cola family. The company’s human resource management always propagates a common human resource philosophy within the company. To overcome the cultural barriers, the Coca Cola human resource management has created a program to develop the group of internationally minded mid level executives who will offer guidance and control the employees of the company in different branches all over the world. The impact of globalization has affected the manner in which the Coca Cola basic principles of human resource management as a whole is applied on the global scale, to enhance coordination of human resource...
4 Pages(1000 words)Essay

Globalization and HRM Strategies

.... Sony offers a wide range of products including consumer electronics, semiconductors, video games, media and entertainment, computer hardware and telecom equipment. As at of March 31st, the company that has offices in virtually every part of the world had approximately 162, 700 employees and that number continues to grow even as the company seeks to expand further, increase profit and outdo its competitors. It is also affiliated with several music artists like Eminem, The Fray, Kat Deluna, Kelly Clarkson, Marc Anthony, and Michael Jackson among other music and movie personalities. Sony continues to expand the variety and number of products it offers globally together with ensuring high quality to meet consumer needs....
5 Pages(1250 words)Assignment

Globalization Strategies

...Globalization Strategies Since the rise of the factory, operations managers have always had a great deal of factors to balance to ensure the success of the firm. These factors have only increased with the passage of time, the addition of more competitors, dwindling resources, varying levels of legislation and the rising concerns of a more aware public. Organizations are required to deliver in terms of cost, quality, reliability and flexibility while keeping employees happy, machines operational and delivering products and services when and where the customer wants them at low prices and in a variable range of quantities. As difficult as it can be to balance all of these factors, the rise of the...
14 Pages(3500 words)Essay

Impact of culture on globalization strategies

...avoidance, individualism, and masculinity. The first, power distance, means that less powerful members of a group accept that power is not distributed evenly. Uncertainty avoidance relates to the extent that people are threatened by ambiguous situations. Individualism is the tendency of people to take care of themselves and their immediate family, as opposed to collectivism where people form groups and the group takes care of its members. Masculinity has as its dominant features success, money and things, as opposed to femininity where caring for others and the quality of life dominate.” (Cobb, 2000, 9) The study could be used by MNCs to closely examine the impact of culture of the host country on the...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Impact of culture on globalization strategies for FREE!

Contact Us