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With the meeting just days ahead, you are to write a 3-4 page report that answers the following questions: - Essay Example

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Abercrombie. In 1900 Ezra Fitch joined the company as partner. It is a specialty retailer dealing with upscale casual apparels that include casual sportswear, fleece, graphic t-shirts, jeans,…
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With the meeting just days ahead, you are to write a 3-4 page report that answers the following questions:
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With the meeting just days ahead, you are to write a 3-4 page report that answers the following questions:

Download file to see previous pages... Till January 31, 2009 there were thousand and onetwentyfive A&F stores operating in the above mentioned three countries (Abercrombie & Fitch, n.d.). Almost eighty thousand one hundred people are employed in the company.
This paper embraces, not only the major external threats but also the opportunities that the company is likely to face. Furthermore the internal strengths and weaknesses of the company are also indentified and described in this paper. Finally there is an in-depth analysis depicting the various ways the company can capitalize on its strengths in order to reduce the threats by making maximum use of its opportunities.
Threats are often considered as one of the major external environmental factors that badly affects the performance of an organization. Any organization with the intention to stay ahead in the competition in the long run should definitely try to indentify and analyze its possible upcoming threats so that it can take necessary preventive measures. Threats that a pose a major challenge to A&F are forgery of goods, economic meltdown and increasing rental rates in America.
Counterfeiting of goods is a major threat not only to Abercrombie and Fitch but also to the entire apparel industry. Counterfeiters are found to be making cheap products and selling them using the name of Abercrombie and Fitch. This has been a major setback for the company over the years as its brand name has been badly affected because of it.
Global economic slowdown had it impact on Abercrombie and Fitch as well. The slowdown which started in the midst of 2008 has reduced the purchasing power of the common people in all the developed and developing countries in the world. Developed countries are the ones to be most affected by this meltdown which in turn has hindered the sales of the company because A&F operates in three most developed countries in the world i.e. US, UK and Canada.
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