Download file to see previous pages...
The article emphasizes the fact that once Google launches its “Google Editions”, the online service to sell e-books, it would be in direct competition with another behemoth in the area of digital books, Amazon. The main issue analyzed here is the competition from Amazon and their pricing strategy along with the distribution channels both companies will adopt to market their services since the real winner will be the product that reaches the customer in the most convenient way possible. It is a well known fact that Amazon is the leader in the space for selling books and accessories online. It was one of the first companies to set up a website for selling books and accessories online. The success of the model pioneered by Amazon spurred many companies (Barnes and Noble, Borders etc) to enter the area of selling books online.
The article clearly highlights the potential for rivalry between Google (once it launches Google Editions) and Amazon as both the companies are essentially targeting the same market i.e. the consumers of e-books. Further, the article discusses the possibility of a “price war” where each of the competitors would be going in for a “race to the bottom” in search of the consumers for their products. The Implications of this strategy would be discussed in due course.
This section analyzes the case from the 4P’s of the marketing mix, namely: Price, Product, Place and Promotion. These are the cornerstones of any marketing strategy and the successful execution of these in a combination or individually would determine the success of the venture as is being undertaken by Google. The marketing mix is the “set of controllable, tactical marketing tools that the company blends to produce the response it wants in the target market.” (Kotler, 2009 63)
To take the first component of the Marketing mix, the biggest advantage that Google has is its competitive pricing. Since the
...Download file to see next pagesRead More
It provides an insight into the nature of self, the supreme, the universe, and consciousness. The Bhagavad-Gita shows the devotion of human beings to God, which is the origin of spiritual knowledge. The main aim of the Bhagavad-Gita is to describe to the human beings the recognition and comprehension of the actual nature of divinity.
that has been recognized as one of the issues that has dragged on for long without any conclusive evidence in support of either cases – the issue of finding pesticide residues in foods. By displaying a vested concern for the food being consumed, the writer has clearly voiced
t the trend in the modern times is towards evolving “a universal communicator, a single unit used for digital transmission capabilities ranging from voice to video.” As far as the impact on the family is concerned, Molitor (2003) has observed:
Mobile fulltime communication
(Example: What if racial divisions in America were based on eye color rather than skin tone?)
A.One of the social phenomena encountered in my everyday life is the excessive freedom of life practiced in the
One of the reasons for the move was growth. The Lucas voice system gives the company a growth management platform.
The Jennifer system is a good fit for the company as it is accurate and fast. Once the determination of the voice system was made, the
The message was that: the blue-eyed people are the better people than brown-eyed people. The essay aims to determine and explain why the students responded so quickly and completely to the message that brown eyed children were better than
(2011). A review of childhood obesity prevention interventions targeting African American children. Vulnerable Children & Youth Studies, 103-123. doi:10.1080/17450128.2011.564227
National Academy of Sciences. (2011 ). Early Childhood Obesity Prevention Policies: Report In