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Business plan - Term Paper Example

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In a city known for its natural scenic beauty and the home to Colorado State University and excellent schooling system, a cup of coffee cheers every one particularly youngsters in the university. The customers, mainly the students would savor every sip of the exquisite…
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Download file to see previous pages The Coffee Lounge would harness the closeness to the University of Colorado.
The best tasting beverages in the Coffee Lounge will be prepared with ingredients of premium quality following stringent quality guidelines to ensure the satisfaction of the connoisseur. The store layout will reflect the ambience to the youth, who would throng during the day and in the evenings after the college. The menu and the advertisements will target customers for higher margin espresso drinks. Along with Espresso drinks, brewed coffee and teas will also be on offer. To go with these beverages, some snacks such as pastries, sandwiches and salads will also feature in the menu. These menu offerings could be savored while reading free books and magazines that are provided to the customers inside the Coffee Lounge.
The menu of the Coffee Lounge will be developed around Espresso-based coffee drinks such as Lattes, Mochas, and Cappuccinos etc. These drinks will be on offer with skimmed, whole or soy milk. Each of these drinks is prepared with a ‘shot’ of espresso prepared in the machine by forcing hot water through ground coffee at high pressure. These ‘shots’ are combined with steamed milk with or without additives such as cocoa, caramel, etc. Our meticulous preparation techniques and trained personnel will ensure our competitive advantage.
The promotion activity will begin in the University of Colorado campus, the malls and select buildings in the vicinity of the campus. The kick off for promotion would be two weeks prior to the opening of the Coffee Lounge. These will be accompanied by free post cards with endorsement of Coffee Lounge aimed at increasing the visibility of the coffee lounge.
The Coffee Lounge will be close to the University of Colorado with a 2400 Sq.Ft. area. This accommodation will be acquired through a three year lease with a flexibility to extend. The hook ...Download file to see next pagesRead More
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