Nobody downloaded yet

Idependent research Study (Proposal) - Essay Example

Comments (0) Cite this document
The hospitality industry, especially hotels, is always considerate of issues related to improving service so that customers enjoy a more pleasant service experience. Sometimes complicated marketing strategies are used, as part of an entire integrated communications programme, to…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
Idependent research Study (Proposal)
Read TextPreview

Extract of sample "Idependent research Study (Proposal)"

Download file to see previous pages However, there is increasing evidence that consumers are affected more strongly by their interaction with staff members within the hotel industry than through their exposure to promotional marketing and make future purchasing decisions based on this previous experience within the hotel brand.
Why is this of interest to today’s marketers? Employees are only going to provide superior service when they are content with their environment. If the hotel is structured improperly or does not improve the morale of workers, they are likely not going to be as devoted to their job role tasks in the degree expected by corporate policy. Employee satisfaction would seem to be of high concern to the hotel industry due to the fact that consumers often come face-to-face with employees during a periodic or long-term stay in the hotel brand. When customers reflect on their visit, they conduct what is referred to in marketing as a post-purchase evaluation. In this evaluation, they are likely to assess not only the tangible factors such as aesthetic appeal or the comfort of the mattress, they are going to consider how they interacted and were treated by the service staff. Specific individuals will likely be remembered over others based on the level of quality of this interaction. Post-purchase evaluation is part of the general consumer profile after making a purchase, therefore making a good impression the first time is a key business success strategy for positive service delivery.
This independent research project explores the relation of employee satisfaction on overall service delivery, specifically attempting to discover how reduced satisfaction can adversely impact the consumers’ perception of quality and value. In what ways does reduced employee satisfaction cause future sales problems with hotel brands in achieving success in positive service delivery.
To discover: In what ways does reduced employee satisfaction impact service delivery in the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Idependent research Study (Proposal) Essay Example | Topics and Well Written Essays - 2750 words”, n.d.)
Idependent research Study (Proposal) Essay Example | Topics and Well Written Essays - 2750 words. Retrieved from
(Idependent Research Study (Proposal) Essay Example | Topics and Well Written Essays - 2750 Words)
Idependent Research Study (Proposal) Essay Example | Topics and Well Written Essays - 2750 Words.
“Idependent Research Study (Proposal) Essay Example | Topics and Well Written Essays - 2750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Idependent research Study (Proposal)

Research Proposal the World Health Organisation (2000) ‘Obesity is diagnosed as having a body mass index of 25 and over’. Thus the Ministry of Defence has adopted the WHO BMI chart and all personnel have their measurements taken and calculated as above and classified according to this chart. This will be further reviewed within this proposal. CONCLUSION Prevalence rates of obesity from this study should be viewed with caution as the sample studied is not representative of the UK Armed Forces. The true percentage of obesity could be higher since the sample is drawn from a small number of people. This research proposal aims to use a quantitative research...
16 Pages(4000 words)Essay

Research Proposal a Study on Web Portals

...? Research Proposal a Study on Web Portals The introduction of web portals has significantly changedthe Internet in a huge way. Businesses, schools, governments and other organizations have adopted this trend and are making use of web portals. Web portals enable people to connect with each other on the internet and share ideas, access useful information and other resources online. Portals are usually available throughout and can be accessed at any time by users. The databases are often updated regularly with the latest information. This study seeks to find out more information about web portals, their use and role in education and business as well as their impact on human...
7 Pages(1750 words)Essay

Research Proposal

...? Research Proposal Research Proposal Hospital Corporation of America (HCA) is the leading health care provider in the world. The organization operates 162 hospitals and 113 freestanding surgery centers across the world where it employs about 199,000 people (Hospital Corporation of America, 2013). It offers a wide range of medical services. As such, it has a complex strategic plan that seeks to ensure the offering of efficient health care across various states. Indeed, Hospital Corporation of America commits itself to the care and improvement of human life and strives to deliver high quality, cost effective healthcare in the communities they serve. It is also committed to...
3 Pages(750 words)Research Proposal

Research paper Research Proposal

...Need Assessment Instrument having difficulties in reading This instrument is meant to collect data from teachers who work with having reading difficulties. 1. How much is your experience of working with students who have learning difficulties 2. What is dyslexia --------------------------------------------------------------------- 3. Diagnostic assessments, interviews with individuals who are familiar with the student (e.g., parents, teachers, counselors, therapists, and tutors) or conducting action research can be helpfulin knowing the reading difficulties of the students Yes No 4. Reading problems result from children's inability to recognize and break up phonemes, the tiny sounds that make up language, and further,...
2 Pages(500 words)Research Proposal

Case Study - Research Proposal

...Running Head: Case Study- Research Proposal Introduction One major problem that greatly affects the older people is the risk of disability and disease (Koenig & Kuchibhatla, 1999). Diseases affect the health of the aged but some which are all most common include stroke, cancer, heart attack, Arthritis and diabetes among many others (Lynn, 1994). These diseases impose heavy health and economic burden to those affected as they spent a considerable percentage of their hard-earned savings in diagnosis and treatment of these chronic diseases. Also depreciation of the ability to see and hear is almost a natural phenomenon to the aged. This diminishes their quality of life and increase health...
10 Pages(2500 words)Essay

Research Proposal Master Research Proposal

...som Turning Down the Air Conditioning: How the Global Climate will Affect Business Climate Introduction. Despite the attempts of the Bush administration to ignore the dangers of global warming, there is an incontrovertibly large body of scientific research indicating that the planet is warming. Average global temperatures have risen by 0.6 degrees Celsius. Since records have been kept of global temperatures, the ten warmest years ever have all been since 1990 (Blackwell). There is some debate as to the actual cause for this increase in temperature. However, a large part of the scientific community agrees that the accumulation of greenhouse gases in the atmosphere has contributed to this increased temperature. These...
10 Pages(2500 words)Research Proposal

Study proposal

..., 2011) Overall Research Aim To examine the impact of China’s economic growth on the luxury fashion market. Brief Outline of Proposed Methodology According to Isabel Cavill – a senior retail analyst who specializes in luxury retail markets mentioned that China’s retail market can increase up to 14% between 2012 to 2013 (Red Luxury, 2012). To examine the impact of China’s economic growth on the luxury fashion market, this study will conduct a primary research survey study to determine the consumers’ willingness to spend on luxury goods in times of a strong economic growth. Basically, the first part of the proposed...
1 Pages(250 words)Research Proposal

Study Proposal

...Your full full December 20, Study Proposal ‘School Performances of Low-Birth Weight and Normal Weight Children’ Hypothesis The research question will be, ‘Is there any difference between the school performances of low-birth weight and normal weight children?’ Past StudiesStudy 1: Saigal, Saroj, et al. "Cognitive abilities and school performance of extremely low birth weight children and matched term control children at age 8 years: A regional study." The Journal of Pediatrics 118.5 (1991): 751-760. The study was conducted to reveal the differences in school performances of extremely low birth weight children and control...
2 Pages(500 words)Research Paper

Research proposal/ grant proposal

...; Stoll et al., 1998). Moreover, by “lifestyle,” this study pertains to the way that people live, including management of alcohol consumption and smoking practices, as well as physical activity levels, life satisfaction with interpersonal relationships, and sleeping habits. This research intends to know if there is a “proper” diet and lifestyle that may reduce cancer risks. It proposes that healthy living can prevent cancer risks, especially for those who have high cancer risks due to family history and genetic profiles. By cancer, this covers all cancer types, although this study recognizes that certain diets and lifestyles may be more effective for some kinds of...
16 Pages(4000 words)Research Proposal

Research proposal

...Research Proposal Topic: The impact of social media on human behavior Introduction The emergence of social media platforms has spawned a new wave ofcommunication. People from various forms of life have formed social communities that have been used as the basis of sharing information which are enclosed in pictures, comments, likes and general posts. The use of such platforms has drawn a lot of criticisms and support in equal measure making the matter to be very controversial. Any form of information that is share through the social media has the ability to reach many people at the same time is subject to many responses irrespective of whether the information is based on facts or myths. This...
2 Pages(500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Idependent research Study (Proposal) for FREE!

Contact Us