Critique of a Qualitative Research Paper - Essay Example

Download file to see previous pages In addition, the researchers have particularly concentrated upon the social marketing, which looks for striving for the betterment of society at large. Social marketing, Andreasen (1995:31) submits, is the application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of their society. In other words, the main objective of the social marketing is working voluntarily for the benefit and uplift of the individuals at large. Moreover, it is also a reality that the young people are the future builders of a society, proper education and training of which is one of the most formidable responsibilities of all members of asocial set up. If the youth is not discouraged and prohibited from participating into the social evils including drinking, smoking and gambling etc, the future prospects of the society would be in grave jeopardy for the future years of come. In addition, it has aptly been observed that gambling leads the young people towards other nefarious activities including drinking and sex etc, which may challenge their health condition. Hence the social problem, selected by the researchers, is very important in its scope and exposure, and carries wide scope and depth in its nature. The researchers are quite justified in choosing the research problem related to social marketing, which looks to strive for the wellbeing and safety of the young people on the basis of the findings of the study, as well as the suggestions made on the foundations of the findings of the present research.
Whether positively or negatively the gambling prevention campaigns, being launched by the government and non-governmental organizations at various media platforms, influence the minds of the young ...Download file to see next pagesRead More