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Marketing Plan First Draft - Essay Example

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Even the best ideas can falter unless they are supported with a strong marketing plan that informs potential consumers about the product in a way that makes it clear…
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Marketing Plan First Draft
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Download file to see previous pages It is also helpful to have a clear idea of who the potential competitors might be and what types of products they might be offering currently or be introducing in the near future. The discovery of these elements is the purpose of this marketing report for a new mud-pie making machine called the Monster Mud Machine.
The Monster Mud Machine is the latest technology in backyard warfare for young and old alike. Forget about spending hours in preparation attempting to get just the right combination of dirt and water to make the ultimate in mud bombs. This machine will do all the work from the safety of the home bunker or backyard. Just add the type of dirt immediately available, set the dial, add water and wait for the mud bombs to emerge. The mud machine will work with loose sand, standard dirt and even ready-made mud in case the ground has already been saturated due to earlier mud or water wars. Should things become bogged down, the machine can be helped along with the aid of a fancy crank which provides a more integrated appeal to the process.
The machine itself is not designed to be carried about as a form of hand to hand combat material, but is instead intended to be available for the creation of ‘weaponry’ from the individual home base of the backyard warrior. From the outside, the unit looks very much like an elaborate unevenly divided box. On the smaller side is an enclosed container with a spout on the top to be used as a water reservoir. The larger side has a funnel-shaped opening leading to the interior intended to assist with the loading of dirt, sand, or mud into the container. Gravity is the primary driver of the machine as the mud and water are naturally pulled to the bottom of the tanks where it is funneled into a constricted tube the roundness of the finished mud bombs. A hand-crank at one side of the dirt container can be used to stir the materials and keep them moving and provides the user with a sense of involvement – ‘like the ...Download file to see next pagesRead More
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