Week 3 Discussion Questions - Essay Example

ide a chance to the companies to be invest into something new but will also allow for a chance where the competition can get together and build a bigger brand. This is a simpler mode where the competition can get together and work in cooperation with one another and builds a brand or product which is much bigger than what they could have build by themselves. This brand or product will allow for the companies to be sure of remaining a part of the market. 4. The position of CEOs in a company is one which brings along a number of responsibilities and even longer working hours to cope up with the needs of shareholders, media, government, lawyers and many more parties involved.

With the decrease in the earning of the CEOs and the amount of work that they put into the businesses, it is not fair. This is majorly because people in the other fields like the movies and celebrities; earn much more for comparatively lesser efforts. One of the best examples would be to compare Oprah who earns as much as $200 million per year and the CEO of Oracle who draws as less as $ 1million as salary. This in comparison is not quite fair keeping in mind the efforts and the number of hours of work that is put in by each of these people. 5. Fraudulent activities in companies have been on a serious rise since the early 2000s.

One of the most famous frauds was that of Enron. However it is important to understand that the company portrays itself to be in perfect line and in complete control and working within the law. Enron as has been seen has paid its audit fees and has kept up in terms of hiring lawyers for the company. However the company has worked on the basis of real time auditing which is not a very responsible move by the company or even the auditor and is in a lot of ways the major cause for the fraud. Hence it is important that the companies and auditors learn a lesson from this and avoid this type of auditing and to follow the traditional style of marketing to avoid the chance for