Free

Market Segmentation - Essay Example

Comments (0) Cite this document
Summary
For the past 50 years, Oral-B has been producing quality products that cater to the people and dental professionals, all over the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
Market Segmentation
Read TextPreview

Extract of sample "Market Segmentation"

a) Oral-B Geographic: Oral-B satisfies geographic market distribution as it is available in North America, Europe, South America, Middle East and Asia Pacific. For the past 50 years, Oral-B has been producing quality products that cater to the people and dental professionals, all over the world.
Demographic: Oral-B is segmented demographically as it has products for children; moreover, the kid’s brushes are also divided into four groups, depending upon the age – from four months of age to children who are above eight years of age. There are cartoon characters in brushes to attract little children. Apart from brushes, kid’s toothpaste is also available. Along with children, Oral-B offers various brushes and dental floss to adults. Mouth rinses are also available.
Psychographic: The products of Oral-B can also be divided on the basis of psychographic market segment. People can choose Oral-B toothbrushes according to their individual taste, as variety of brushes with variable prices are in offer. They can also choose brushes according to their color fascination. If someone likes mouthwash or wants complete cleaning care, it is also available in Oral-B, in the form of floss and mouthwash. Apart from manual toothbrushes, power products are also available that comes with rotating oscillation that is effective inn reducing gingivitis and oral plaque. But, they are a bit expensive than manual brushes.
Behavioristic: Oral-B products can also be segmented as per behavioral market segmentation. Apart from numerous benefits that the products serve, they have brushes for regular use and occasional use.
Benefit: Oral-B uses benefit segmentation as it offers a variety of toothbrushes. One type of Oral-B toothbrush has nylon bristles that offer extra cleaning power, while some other brushes offer soft bristles for gentle care. Toothbrushes designed for children are easy to hold and they also have cartoon characters in the handles. It also offers angled handle toothbrush to easily clean the areas that is hard to clean. Oral-B also offers interdental and floss for complete oral care, as it is effective in removing plaque. Floss is also effective in fighting gum diseases. Power toothbrushes with rotating and oscillating bristles make cleaning really easy. Toothpastes and mouth rinses are also available in Oral-B.
Urban Decay
Geographic: Though it is available only in United States of America, the stores of Urban Decay cosmetics are located nearly in almost all states, all over USA.
Demographic: Beauty products of Urban Care cater to women with variant tastes and lifestyle. Though the products are meant only for women, there are products for daily use as well as for special occasions.
Psychographic: Products of Urban Decay can be categorized on the basis of interests and occupation. Women can use the cosmetics from this company while going to office and can also use other cosmetics while attending parties.
Behavioristic: Urban Decay products can be segmented on the basis of behavioristic market segmentation as there are gifts that can be given in special occasions. There are products for various use.
Benefit: Urban Decay has separate products for face, body, lips and eyes. The company also offers gifts and sets, which can be gifted in various occasions, as cosmetics are meant to be women’s best friends. Apart from cosmetics, Urban Decay also offers make up brushes for applying the make up. Not only color cosmetics, there are products for maintaining good skin as well.
Just for Men
Geographic: The products of Just for Men can be best categorized as per geographic market segmentation as it is available nearly at all places all over the world. It is available in Canada, Argentina, Chile, UK, Germany, Mexico, Netherlands, Brazil, Spain, Thailand, along with some other regions in the world.
Demographic: The hair colors of Just for Men are available in variant shades right from subtle tones to match natural look in just five minutes of time. Right from young people to aged people can be benefitted from the products. Moreover, individual assistance is provided for choosing the right hair color.
Psychographic: Just for Men hair colors can be chosen according to individual tastes and choice to cover up grey hair.
Behavioristic: In terms of the benefits and customer behavior towards the product, the products of Just for Men can be categorized on the basis of lifestyle. The products can satisfy people with varying lifestyle.
Benefit: The company offers hair colors for camouflaging grey hair. It can be categorized under benefit market segmentation as it benefits men to style their hair by the color of their individual preference. It also helps men to overcome their depression because of their grey hair; they can flaunt the color which they want. It can be used to color facial hairs, too.
(b)
Safe-T-Proof : As Safe-T-Proof offers is a name in providing institutional, commercial and governmental disaster preparedness services, it best caters to benefit market segmentation, as it helps people during the time of any disaster. Services offered by the company are seismic anchorage and retrofitting, fastening services, certification or training services and construction services. It can also be categorized under geographical and demographic market segmentation. It is demographic as caters to hospitals, residences, businesses and schools. It also falls under geographic distribution as the company partners with other companies worldwide in order to minimize the disasters.
UPN Networks: UPN Networks is a news channel that usually offers daily news. Therefore, it can best satisfy benefit market segmentation as it provides daily happenings from all over the world, and people can be benefitted from it as they get know minor and major incidents that happen daily. It also falls under geographic market distribution as it telecast global news. It can also be categorized under behavioristic and psychographic as it telecast various news to cater people with varying age groups and interests.
Expedia Travel: Expedia Travel can best satisfy Geographical market distribution as it offers hotels in discount rates in most of the tourist destinations in India. It also offers hotels at discount rate in Dubai, Singapore, Kuala Lampur, Los Angeles, Chicago, New York, London, Hong Kong, Shanghai, Las Vegas, Bangkok, San Francisco, which are some of the prime tourist global destinations. Apart from geographic, it also satisfies psychographic as people can choose hotels and trips at national and international tourist destinations, according to their tastes and lifestyle.
MCI: MCI offers services all over the world regarding voicemail, long distance calling, VoIP, etc. So, it can be categorized under benefit and geographic market segmentation; however, it seems to satisfy benefit market segmentation more. The services of MCI are divided under Medium Business, Small Business and Large Business along with providing services to individual consumers. So, it can be referred as catering to psychographic segmentation as it caters to different type of businesses – be it small, medium or big.
Reference:
Market Segmentation, (no date), Marketing, NetMBA Business Knowledge Center, retrieved from February 19, 2009, from Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Market Segmentation Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved de https://studentshare.org/miscellaneous/1552056-market-segmentation
(Market Segmentation Essay Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/miscellaneous/1552056-market-segmentation.
“Market Segmentation Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1552056-market-segmentation.
  • Cited: 1 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Market Segmentation

Market segmentation

...?Rationale Chevy Volt is an eco-friendly electric vehicle offered by General Motors in US market as part of its ‘go green’ initiative. The global carmanufacturer has spent over $750 million on research and development of Chevy Volt, which competes with Nissan Leaf. Taking above into account, it should be pinpointed that Volt costs nearly 41,000 after inclusion of taxes to a consumer, whereas the Nissan’s Leaf costs $32000 (after tax) on average (Weingarten, 2011). Nevertheless, the initial target market of Chevy Volt is upper – middle and elite consumers with stable purchasing power and with inclination to acquire premium quality branded electric automobiles. The market could be...
2 Pages(500 words)Research Paper

Labour Market Segmentation Theory

...? Labor Market Segmentation Theory Labor market segmentation (Garnsey & Zablocka, pp. 56-60) is a direct consequence of labor market discrimination that comes under definition as the specific treatment reserved to members of a particular group, only because they are part of that particular group. This result in distortion when prices and quantities are considered in wages paid to workers and jobs they are allocated to. Both labor market discrimination and labor market segmentation are products of market failure in the labor market. Labor segmentation...
1 Pages(250 words)Term Paper

Criteria for Market Segmentation

...? CRITERIA FOR MARKET SEGMENTATION Demographic Criteria One of the major methods and the most frequently used method of segmentation isdemographic segmentation. This method is based on the assumption that market can be divided on the basis of the variables of demographics such as age, sex, income, occupation, education, religion, race, nationality, family size and marital status. It is the most popular method because of the easy availability and interpretation of the data. Most of the consumer markets can be divided on the basis of demographics but it is also one of the deciding forces behind the purchase behavior of the consumer as well....
6 Pages(1500 words)Term Paper

Market Segmentation

...? Market Segmentation Introduction Market segmentation is a general term used in business to refer to a process of subdividing a market, which is homogeneous, into identifiable sets or segments characterised by similar needs and wants. This is where the diversity of demand brought by any business entity into the marketplace are properly understood and characterised. It is developed by identifying a given number of identical market segments which are of a justifiable size, can be distinguished, customer oriented, profitable and can be easily accessed, and then selects a target group(s) for its...
3 Pages(750 words)Essay

Market Segmentation

...Market Segmentation Survey In the context of marketing, organizations are sometimes forced to compartmentalize their heterogeneous consumer population into defined segments. This compartmentalization gives rise to the aspect of market segmentation, which involves acknowledging existence of homogeneous population of consumers within a given market. According to Weinstein (2004), market segmentation usually aims at availing products and services to consumers who are more likely to purchase those goods and services. From a theoretical perspective, marketing conducted by...
5 Pages(1250 words)Essay

Market Segmentation of Orbitz

...Market Segmentation of Orbitz Table of Contents Task 1 3 Introduction 3 Market Segmentation 4 Targeting Strategy 9 Mass Targeting Strategy for Orbitz 9 Market Positioning Strategy 10 Task 2 12 Organizational Markets & Consumer Markets in Travel Industry 12 Marketing Mix: Tactical Marketing Strategy 15 Product Mix 16 New Product Development 18 Product Life Cycle 20 Task 3 22 Market Entry Modes 22 Marketing Mix for Consumer Markets 24 Reference List 27 Task 1 Introduction Orbitz is one of the leading travel companies which was formed by...
21 Pages(4750 words)Essay

Market segmentation (finance)

...03 July 2009 Market Segmentation Market segmentation is one of the main concepts used by marketing companies to divide the market between particular target groups and meet needs and wants of target customers. Divergent product policies adjust product lines to individual market segments -- they implement market segmentation. By assuming that demand is heterogeneous, market segmentation obtains a better match with distinguishable market segments. Product differentiation gives marketers a...
2 Pages(500 words)Essay

Market Segmentation

...Assignment Byline Market Segmentation There is a lot more to marketing and advertising than might initially meet the eye. Even though the overall goal for companies is to get customers to buy or use their product, there are many different elements that go into attracting these very same consumers. The research that goes into the marketing of each product is rather extensive as companies try to figure out who to sell their product to, how much to sell their product for, and how to go about pushing their product into the forefront of the public’s increasingly short attention span. One of the most important aspects of successfully promoting and advertising a product is the...
2 Pages(500 words)Research Paper

Consumer behavior & Market Segmentation

...Consumer Behavior & Market Segmentation Consumer decision making is a complex process because consumers display intricate buying behaviors. However, it is very important for marketing personnel to understand consumer behavior because this is what will decide their marketing efforts. Complexity of consumer decision depends upon the type of purchase; if the purchase is limited the decision will take less time and effort and the opposite is true for extensive purchases whereas for routine purchases consumers just go and fetch the product of their favorite brand. According to Jack (129) consumer decision making can be explained with the help of Engel-Kollat-Blackwell model....
2 Pages(500 words)Essay

Market Segmentation

...MARKET SEGMENTATION Market segmentation is a the division of market in such a way that all kinds of consumers are targeted separately these targets are set according to the specific details and requirements of every consumer. Backpacking Backpackers are usually those kinds of people, who pack necessary things in their back packs and then travel to different areas. Backpackers usually carry each and every thing that they may require in the route of their travel. The transportation that they use is usually public transport and for living in case of harsh weather they use hostels, otherwise they usually carry a rolled up sleeping bag in their backpacks and...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Market Segmentation for FREE!

Contact Us