Market Segmentation - Essay Example

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For the past 50 years, Oral-B has been producing quality products that cater to the people and dental professionals, all over the…
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Market Segmentation
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Download file to see previous pages Apart from brushes, kid’s toothpaste is also available. Along with children, Oral-B offers various brushes and dental floss to adults. Mouth rinses are also available.
Psychographic: The products of Oral-B can also be divided on the basis of psychographic market segment. People can choose Oral-B toothbrushes according to their individual taste, as variety of brushes with variable prices are in offer. They can also choose brushes according to their color fascination. If someone likes mouthwash or wants complete cleaning care, it is also available in Oral-B, in the form of floss and mouthwash. Apart from manual toothbrushes, power products are also available that comes with rotating oscillation that is effective inn reducing gingivitis and oral plaque. But, they are a bit expensive than manual brushes.
Benefit: Oral-B uses benefit segmentation as it offers a variety of toothbrushes. One type of Oral-B toothbrush has nylon bristles that offer extra cleaning power, while some other brushes offer soft bristles for gentle care. Toothbrushes designed for children are easy to hold and they also have cartoon characters in the handles. It also offers angled handle toothbrush to easily clean the areas that is hard to clean. Oral-B also offers interdental and floss for complete oral care, as it is effective in removing plaque. Floss is also effective in fighting gum diseases. Power toothbrushes with rotating and oscillating bristles make cleaning really easy. Toothpastes and mouth rinses are also available in Oral-B.
Demographic: Beauty products of Urban Care cater to women with variant tastes and lifestyle. Though the products are meant only for women, there are products for daily use as well as for special occasions.
Psychographic: Products of Urban Decay can be categorized on the basis of interests and occupation. Women can use the cosmetics from this company while going to office and can also use other cosmetics while ...Download file to see next pagesRead More
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