Advertising-clients and consumers - Essay Example

Advertising There are very few similarities between the advertisements I saw during the Emmys as compared to those I saw during the football game. About the best similarity I saw was that the ads were all trying to sell something. Anything more specific than this broad generality was difficult to find. There was a single commercial that was aired during both programs, the Pizza Hut pasta commercial in which young men and women are sitting at a table in what appears to be a small bar or restaurant eating pasta that they ‘discover’ is from Pizza Hut.

Another commercial that was somewhat similar between the two programs was an advertisement for cars for sale in which the normal employee discount was being extended to everyone until the end of the month. The difference was in the kind of cars featured. On the Emmys, it was the entire line of Saturns while on the football, the concentration was on trucks and larger sedans. There were amazing differences, though. The Emmy’s showed ads for products that would mostly or even exclusively apply to women.

These included hair care products intended for long, silky hair or sparkling color, make-up, age-refining creams and a few female-oriented television shows. The advertisements played during the football game were for products such as men’s shampoo, beer, trucks and male-oriented television shows. The proportion of the ads was different, too. There were more ads for beauty products and shopping on the Emmys while there were more ads for movies and television shows on the football game. From these sorts of advertisements, several key characteristics of the expected audience can be inferred.

The Emmys obviously anticipate a mostly female audience. They obviously anticipate older rather than younger women in that they are advertising products designed to make women look younger rather than capitalizing on already young faces and they are probably geared toward a more wealthy social class in that they are advertising more expensive products using classy settings and an elegant tone. The football game obviously expects a male audience, advertising products in terms of tough, strong and powerful.

The settings are much more informal and include girls in bikini bathing suits and the emphasis is much more on simply passive observation or full-on involvement rather than a compromise between the two, such as in the shopping targeting the women. The similarities of products – there is an alcohol product in both, beauty products in both, vehicles in both, food in both, wireless services in both – indicates that in their basic wants, men and women aren’t so different. But the tone, the exact product, etc.

intended to appeal to each ensures a definite difference is discernable. Emmy’sMaybelline Great Lash mascaraSamsung washersGrey Goose VodkaKohl’s clothing storeL’Oreal Vive Pro Hydra Gloss shampooHilton Garden InnAT&T/Sony EriccsonL’Oreal Feria hair colorPam Anderson reality showTuscani Pasta Pizza HutLocal grocery storePizza Hut pastas, pizza and dessertTylenol ArthritisOlay Definity color recaptureSaturn car saleeHarmony.comAveeno Positively Ageless face creamHanes Comfort Fit pantiesL’Oreal Vive Pro Hydra Gloss shampooVerizon wirelessThe Girls Next Door showCowboys football gameBuick/Pontiac/GMC truck salePizza Hut pastaGillette High Performance shampooMichelin fuel efficient tiresGeico insuranceSouthwest AirlinesGMC/Buick/Pontiac truck saleBud Light beerPontiac/Buick/GMC truck saleSprint Now Network cell phoneEagle Eye movie previewHeroes season premiereBuick/Pontiac/GMC car saleNicorette quit smoking gumMasterCardWalt Disney’s Beverly Hills ChihuahuaKnight Rider season premiereBud Light beerOralB Crossaction Pro Health toothbrushWendy’s hamburgersBuick/Pontiac/GMC car sale