Compare and contrast - Essay Example

Comparing Two Advertisements The Two Advertisements The two advertisements that are compared and made contrast of are from the print media, whereby they came in different car magazines. The first advertisement is of ‘Le Car’ by Renault and the other advertisement is of Alpine car audio systems. Both these advertisements show a car each in their artwork, which would make a viewer or a reader to put all his efforts at gazing his or her eye on the cars. This paper discusses the two advertisements, one by Renault and the other by Alpine audio systems.

Le Car by Renault AdvertisementThis advertisement has basically introduced the newer model of Le Car whose parent company is Renault. As this is a new induction in the particular market of the geographic domain so the word ‘Introduction’ has been written in a bold type so as to make people aware that the car is a new one and must be looked at by all and sundry. Also the advertisement shows the car with a man (human element) at the top portion of the advertisement while the body copy is fitted in the bottom half where one smaller photograph of the said car is pasted.

In the body copy of the advertisement, the car’s features have been detailed so as to make a reader get noticed about them. The background of the whole advertisement has been kept as black and on that the font color for both the tag line and the copy is white with shades of bold type in the heading portions. The name of Renault with its model ‘Le Car’ has also been put at the very bottom of the print advertisement so that the balance is retained within the advertisement and a person is made aware of the company when he tries to exit his mind and eye from the print advertisement.

The body copy has discussed the car’s different features, its performance, fantastic ride, its being the city car as well as its price thus offering the potential customers of the car a complete package in the whole print advertisement. Alpine Car Audio Systems AdvertisementThis second advertisement is of Alpine car audio systems in which a $125,000 Lamborghini has been shown in the center of the print advertisement. This is also a magazine advertisement as the body copy is more than in a usual newspaper advertisement, which relies more on artwork and slogan (the tag line) than anything else.

The advertisement has detailed the body copy at the bottom in a two-column format where its details have been provided but the font size is too small for an on-looker to see from a distance and comprehend. It is only when a person closely reads the advertisement that he gets the point that what is there in the advertisement for him or her. As the advertisement is for trendy people, who are mostly teenagers and younger lot, hence their favorite car Lamborghini has been shown in the advertisement so that the same target market could be attracted towards it.

The headline or the main copy also suggests that it would be very bad on a user of a Lamborghini to have an ordinary car audio system in his car, so he must make sure that Alpine car audio system is fitted in his car for ultimate performance and full value. The background of the advertisement is also black. In the body copy, which is at the bottom half of the advertisement, the contacts for the Alpine company have also been mentioned as well as some encouragement remarks with regards to the audio systems’ eventual purchase by the people who the advertisement is aiming its efforts at.

BIBLIOGRAPHYLe Car advertisement by RenaultAlpine Car Audio System advertisementWord Count: 617