The Impact of Mass Media on the Opinion of General Public - Case Study Example

In disseminating the information we should understand that in any elections the people to be elected are expected to possess the following qualities:-Since we have reduced the requirement of the people, about a candidate, to two basic things mentioned above, these things should take most of our concentration/coverage in our newspaper. We should start by focusing on the quality issues1 which had been constantly coming up in the letters written to us. Most likely these issues will be the focus of the campaigners too.

Therefore, we should focus on the issues which each candidate is addressing and how he plans to address them, to the maximum. This should take the maximum of our effort.The above approach will take us directly to certain issues which are important in the light of the feelings communicated through letters to us but are not being addressed. We have to point that out for the benefit of both the parties i.e. for campaigners and for voters. For campaigners in a sense that our pointing out the issues will help the campaigners to re-orientate themselves (if at all they want to) and start preparing to address the more urgent issues, resultantly it will be the voter who will benefit.