Market Analysis for Entry Strategy - Case Study Example

Add to wishlist

Summary

The main purpose of the study was to provide an overview on how a firm or company could explore new markets in order to survive competition, increase growth, and achieve a larger market share. The other purpose of this study was to find out various suitable methods of market entry and identifying the best method that can be used by the company that will yield more benefits…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER91.3% of users find it useful

Read Text Preview

Subject: Miscellaneous
Type: Case Study
Level: Masters
Pages: 16 (4000 words)
Downloads: 10
Author: lilian90

Extract of sample "Market Analysis for Entry Strategy"

Download file to see previous pages

This scenario was attributed to change in behaviour of the citizens of France and their attitudes towards alcohol product There was also evidence that the Wolf Blass wine, an alcohol brand that the company intended to export it to France could not perform better unless the company engages itself in advertising and other promotional tools especially marketing mix strategies that will give the competitive advantage over the other rival companies. The company should take advantage of globalization concept and engage itself in vigorous marketing strategies like the use of technology in exploring new markets within the target market in this case France.

The use of on-line marketing will boost the chances of the company to explore more new and diverse markets within France. Also the company should emphasize on utilizing porter generic strategies in order to compete effectively with its rivals. The company should come up with ways of being overall low cost producer at the same time experiencing larger market share. Global events and competition affects almost all modern businesses and organisations are increasingly facing challenges as a result of the ever changing external and internal environments.

The economic and political linkages involving the migration of money, products, and people across national boundaries together with ideas and values have increased the pace of change, ambiguity, uncertainty, and unpredictability. For companies to remain competitive and international in scope as well increasing there financial bases they need to embark on market entry strategies that will enhance good results in terms of exploring new markets1.2 Company/product/market selectedWolf Company is an Australian company that deals with manufacturing and selling of a wide variety of alcohol products including Wolf Blass wine.

Wolf Company is among the alcohol producing companies that have utilized the concept of globalization because of the saturated Australian market for alcohol

...Download file to see next pages Read More

Cite this document

APA
MLA
CHICAGO

(“Market Analysis for Entry Strategy Case Study Example | Topics and Well Written Essays - 4000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1533117-market-analysis-for-entry-strategy

(Market Analysis for Entry Strategy Case Study Example | Topics and Well Written Essays - 4000 Words)
https://studentshare.org/miscellaneous/1533117-market-analysis-for-entry-strategy.

“Market Analysis for Entry Strategy Case Study Example | Topics and Well Written Essays - 4000 Words”, n.d. https://studentshare.org/miscellaneous/1533117-market-analysis-for-entry-strategy.

Cited: 0 times

CHECK THESE SAMPLES OF Market Analysis for Entry Strategy

Tesco PLCs Strategic Planning and Implementation

Management Report 2 – Evaluation of the Company's strategy Executive Summary Tesco PLC's strategic planning and implementation has favored the application of various frameworks that have allowed the company to achieve tremendous success in the UK.... This report assesses the current strategy of the business in the light of the Ansoff Matrix, the BCG Matrix and the SAFS Framework.... The discussion also provides pertinent recommendations regarding the development of future business strategy with special focus on emerging markets and the impact of diversification....

9 Pages (2250 words) Coursework

Global Expansion and Local Collaboration

Using examples taken from at least two emerging markets critically analyse the view that the only successful entry strategy into emerging markets for European and American companies is through a local collaboration. As a company expands into the international markets, the… ment of the company can come across cultures which are significantly different as compared to the home culture and they can find locations where their management methods might not be as readily accepted (Cavusgil et....

12 Pages (3000 words) Essay

The Market Entry Strategies Adopted by Starbucks

They were aware of the different cultural features in different markets and hence tried to alter their international expansion strategy in different regions (Starbucks, 2003).... While the four most common modes of entry are licensing, exports, joint ventures and wholly owned… The most dominant paradigm in choice of entry mode is Dunning's eclectic model which is based on ownership, locational and internalization framework (Lin, 2000)....

10 Pages (2500 words) Essay

International Expansion Strategy for Zarraffas Coffee

The paper discusses the business possibilities of entering into one of the fastest growing A market analysis of the Chinese coffee market has been conducted through industry analysis framework.... This paper aims to explore the… The firm is supposed to take the franchisee route of entry into a growing foreign market.... Zarraffa's Coffee has been chosen as the firm for study, and the Chinese market has been chosen as the nation for the firm's expansion....

11 Pages (2750 words) Essay

Strategic Analysis of Costa Coffee Market Entry to Azerbaijan

This paper analyzes critical success factors needed by Costa Coffee in its entry to Azerbaijan, particularly to find its competitive advantage, to determine if there are underserved needs of consumers, and to describe the market segment and categories… The purpose of this research is to make certain that the company will operate in a profitable segment.... Finally, a recommendation for its entry is held The chosen country is Azerbaijan which is located in Southwestern Asia, bordering the Caspian Sea, between Iran and Russia, with a small European portion north of the Caucasus range....

6 Pages (1500 words) Assignment

Market Entry Proposal 4

Moreover, Xiaomi's situational analysis has been done that provides an understanding regarding the strategy.... This paper makes a conclusion that joint venture mode of strategy is the best approach that can be used by Xiaomi so as to enter into the Brazilian market.... The report intends highlight the market entry proposal for Xiaomi in Brazil which has been done through analysing the market opportunities, risk, cost and advantageous factors in Brazil....

11 Pages (2750 words) Essay

Marketing Actions in Terms of Marketing Mix Strategy

Moreover, a detailed discussion regarding the marketing actions in terms of marketing mix strategy focusing on certain specific elements of marketing mix would also be discussed in this report.... It is quite essential for Elfin to adopt and execute appropriate international business strategies in order to make a dominant entry into the business market of Brazil.... Elfin may adopt appropriate and effective international business strategies as an action towards making a flourishing entry in the intended overseas market i....

10 Pages (2500 words) Assignment

Foreign Market Entry Strategy

The essay "Foreign Market entry strategy" provides an overview and critical analysis of peer-reviewed research articles that examine theories and practices of foreign market entry strategy.... hellip; With the liberalization of trade markets and emerged opportunities for international business development, many companies have faced with a challenge of deciding the best foreign market entry strategy for a host country/countries/region(s).... Foreign market entry strategy is a comprehensive theme, which is influenced by three major groups of factors....

7 Pages (1750 words) Essay