General Motors - Essay Example

Comments (0) Cite this document
Research to date indicates that General Motors (GM) suffered a devastating loss in 2005, brought about by the bankruptcy of Delphi Corporation, one of its most important suppliers, along with accounting errors at GMAC, its financial arm. This is an issue that needs further historical study to see exactly why GM was not prepared for these occurrences.
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
General Motors Essay
Read TextPreview

Extract of sample "General Motors"

Download file to see previous pages Studies so far show an increase in job layoffs and lack of foresight on the part of GM on what customers want. More research is needed on whether GM is actually making an effort to improve in these areas and what programs they have in place.
Customer and employee satisfaction: The recent effort on GM's part to save on health costs in an agreement with United Auto Workers union will not increase employee incentive since the effort adversely affects the employees by increasing co-pay for doctor's visits and pharmacy. In the growing Asian and European markets, GM has not kept up, focusing on light trucks when customers were more interested in owning cars. Further research will determine how GM plans to change its focus.
Brand visibility: Asian and European auto brands have long been established as being well made and long lasting, with American brands suffering by comparison. At one time, American automakers pushed for customers to "Buy American," a patriotic ploy that increased market share for GM until Asian and European companies opened companies in America. Even so, foreign cars continue to be considered superior. A study of GM's research and development efforts will tell the story on future efforts.
Global marketplace: Even though GM has addressed the Chinese market with Shanghai GM, problems have already been experienced in the company, with recall of Buick models. The saving factor here is that there was a recall of foreign brand cars as well. The future of GM depends on attention to:
1. Positive brand visibility
2. Global interaction through partnership and mergers
3. Increasing customer and employee satisfaction

Work remaining
As noted in the progress report above, several areas need further study. First, the history of General Motors from its beginnings to its phenomenal success in the 1990s should set the foundation for where GM is at present and what it must do in the future. In addition, comparisons with other American automakers and the efforts being made to increase the customer base must be made. Once this foundation is put in place, it is necessary to look beyond the American market and learn what GM has done to meet foreign competition and just how successful they have been so far in the 21st century (Appendix A). Toyota is obviously making a concerted effort to reach No. 1 in the automobile market, and the final report will show whether GM can maintain its lead and resolve its issues in the near future or whether it will not only lose to Toyota but be taken over by them as well.
Appendix A: NPR Study in 2005 by Diane Geng
By the Numbers
General Motors

Best selling vehicle
In U.S.
Chevrolet Silverado
680,768 sold in 2004
Toyota Camry
426,990 sold in 2004
U.S. sales in 2005

4,454,386 down 4.3%
from 2004
2,260,296 up 10.1%
from 2004
Profitability per
Losses $2,331
per vehicle
Makes $1,488 per
Worldwide sales in 2005

9.2 million
8.2 million
Global market share
In 2005
14.2% down from
14.6% in 2002
12% up ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“General Motors Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(General Motors Essay Example | Topics and Well Written Essays - 1000 Words)
“General Motors Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


General motors

...? General Motors of the Corporate Profile Module Introduction General Motors is among the top auto-makers of the worldand one of the most well-known MNCs in America. General Motors is known for its innovation and creativity in designing, engineering and technology. Disciplined action, power of ideas and technology driven focus has helped the automaker into one of the greatest name in automobile industry (Newbold, 2002). The headquarters of the company is located in Detroit, Michigan. The company is involved in designing, manufacturing, marketing and distribute vehicle and vehicle parts and selling of financial services. The company has...
8 Pages(2000 words)Essay

General Motors Company Management

...Abstract This paper intends to reflect various controlling aspects of management in an organization. Moreover, the paper would also highlight the benefits of lean manufacturing technology which has been implemented in General Motors Company (GM). The technique has been recognized as the controlling tool of the business operations within GM. It contributes in the control of manufacturing along with labor costs during the production process. Introduction Lean manufacturing can be well described as a compound approach aiming at reduction of wastes, coordination with supply chain and creation of close collaboration with customers (Brondo & Baba, 2010). GM is regarded as one of the foremost leaders in the...
4 Pages(1000 words)Essay

General Motors

...MEMO May 31, 2006 Impact of Financial Losses for GM Auto Manufacturers Between 2005 and 2006 General Motors (GM) currently might be the No. 1 car maker in the world, but its U.S. market is on a downward spiral. In addition, it has been losing market share to Asian and European markets. In that respect, it is not alone. Chrysler and Ford, the other two top U.S. automakers, are having their problems as well. With gasoline prices at an all-time high, auto manufacturers are hard-pressed to curb their losses. Over the past ten years GM has lost almost half its value, and the past year has been especially dismal for the company. How does the company plan to rally. Are they being realistic in their efforts...
3 Pages(750 words)Essay

General Motors Global Strategy

...Order 120647 General Motors Global Strategy Introduction: Founded in 1908, General Motors -- GM Corporation is the largest manufacturer of automobiles in the world and has been leading the global industry sales from 1931 onwards. Presently the company has a workforce of 3, 25,000 people across the globe with production facilities spanning 32 nations. Its vehicles are sold in 200 nations and in the year 2004, GM recorded sales of about 9 million cars and trucks worldwide registering a growth of 4% compared to the previous year being the second highest in its history. The sales figures went up to 9.17 million in 2005 covering brands such as Cadillac, Chevrolet, Buick, GMC,...
5 Pages(1250 words)Essay

Economics 1- General Motors

...ANSWERS TO QUESTIONS: GENERAL MOTORS How might the fact that GM was built on a consolidation of independent car companies have affected their costsstructures in early years? Ans. The facts were as follows: By 1903 many US car manufacturers folded up because of financial problems and some of those that remained had to merge. Will Durant of Buick Motor Co. brought together Oldsmobile and Buick that year, joined by Cadillac and Pontiac in 1909. The merger solved the problem of duplication in manufacturing and immediately, economies in the operations resulted and this brought about favorable financial results. When duplications are removed there is more efficiency and cost synergies (or...
3 Pages(750 words)Essay

General Motors Corporation

...Case Study GENERAL MOTORS Introduction The following Case Study is based on the one-hundred year old automobile company General Motors Corporation (GM), which is one of the largest car manufacturers in the world. With its headquarters in Detroit, Michigan, in the United States, the global corporation undertakes automobile sales and services in around 140 countries in all the major regions of the world, employing millions of people. In 2008, General Motors sold several million cars under various brands “Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn, Vauxhall, and Wuling” (GM, 2009). The...
14 Pages(3500 words)Essay

General motors transnational strategy

...Implementation of Transnational strategy by General Motors and Its Impact on Different] Stakeholder By Insert Presented to Name, Course Institution Name, Location Date Due Statement of the Problem and Rationale of the study General motors’ is a multinational organization with and have factories manufacturing vehicles and vehicle accessories in at least 37 countries and has 10 established brands (Pelfrey 2006: 129). The company was the leading automotive seller for 77 years which is the longest time that any automotive company has dominated the automotive industry (Holstein 2010). However, the company was seriously affected by the 2008 economic crisis which led to it...
1 Pages(250 words)Essay

General motors

...Introduction General Motors, a company passionate about designing, building and selling the world’s best vehicles, has been in operation for over 100 years. The company has employee strength of 212,000 employees working at 396 facilities across six continents, speaking 50 different languages and operating in 23 times zones. The company has 21,000 dealers working across the world and manufactures and sells cars of different models such as electric and min-cars, heavy-duty trucks, and monocabs and convertibles. General Motors is recognized for innovation and creativity, and has introduced cars with innovative features. At one point, GM was the largest corporation in the...
10 Pages(2500 words)Essay

General Motors

...External Analysis of General Motors External analysis of general motors General Motors has remained one of the most competitiveautomobile companies both in the United States and globally. It forms part among fewer companies that embrace the use of technological advancement to aid its production process. The company engages in the production of small personal cars to heavy commercial trucks that are meant to carry heavy loads (GM, 2014). General motor company has been involved in automobile industry for over 100 years producing various models that meet customers’ tastes and preferences. Below is...
2 Pages(500 words)Essay

Decision Making at General Motors

...Decision Making at General Motors 1. How have GM’s strategy, structure, and decision-making processes evolved over time? How well aligned were they in each of the three major eras? The General Motors that got founded in 1902 by Durant William operated as small automobile company serving domestic market only. The company has since grown to become a leading multinational corporation with branches in all continents around the world. This progress has been founded on the firm’s strategies, leadership, and structure that have made it global expansion a reality for the GM (Kettering 23). One of the expansions strategies behind the success of the GM was the acquisition and merger. The company merged with like-minded companies... of the ASB when it...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic General Motors Essay for FREE!

Contact Us