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On Primark - Research Paper Example

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Conducting research on a particular subject requires, data collection from a variety of sources, analysing a number of case studies, observing the functioning of other similar organisations, carrying out surveys and taking input from concerned persons by conducting interviews…
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Research on Primark
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Download file to see previous pages Therefore, it is quite apparent that the research approaches and methods radically influence the research content.
Research philosophy is a belief about the way in which data about a phenomenon should be gathered, analyzed and used. This thesis is a qualitative case study which focuses on an analysis of the HR policies prevailing in Primark. To carry out such a study in general we resort to two main approaches;
Deductive reasoning; which works from the more general to the more specific subjects. Sometimes this is informally called a "top-down" approach. In such approach we take up the 'theory' and then try to apply it to the hypotheses that we intend to test. Gradually we narrow down to the testing of data and observations for their applicability to the theory/ theories to arrive at a confirmation of its applicability or not. Such an approach require that we enlist the HR principles concerning effective management, motivation, customer relationship management, employees turnover etc. and then see how the ideal situation applies to Primark, by taking relevant data from the company.
The Inductive approach on the other hand begins with collecting data, specific observations, which then lead to broader generalization and theories. Such an approach in called as "bottom up" approach. The patterns thus detected are formulated into tentative hypotheses and we can therefore arrive at some general conclusion about our subject. This appears to be a more practical approach, as we need to collect data from different sources and then come out with the inferences after taking a look at the things projected by data. For example if we find that most of the employees are new to the company that effectively points towards a high employees' turnover. Similarly, if most of the employees express their resentment with the way staff matters are handled by the company, that goes on to indicate about lack of proper motivational strategies in the company.
However this study is undertaken with a balanced mix of both these approaches so that we get to analyze the organization as well as established theories.
Data Collection Requirements
For this study, we need main input from the people working for Primark, for which one method is to take the company reports. But these annual reports mainly highlight the financial aspects and do not contain much info about the employees' issues. Secondly, the company's HR records could form the basis for setting up the record structure, but the company will surely not be forthcoming with their official requirements until it is a statutory requirement. This study is purely for academic purposes, so we'll have to look for other means of collecting data. Therefore, while secondary data can be had from earlier similar studies, books and annual reports, making use of questionnaire therefore appears to be the best option for collecting Primary data.
Justification of Strategy
Collecting data using a questionnaire seems to be the best approach under the circumstances, because with its help we will have detailed answers to some of our curious questions. Going over to each individual and then asking him/her the questions might not be a viable option because it requires enough time on the part of the respondent as well as on the part of th ...Download file to see next pagesRead More
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