Nobody downloaded yet

Coffee - Essay Example

Comments (0) Cite this document
Summary
Coffee continues to be an integral element in American society. The everyday of Americans is not complete without a daily dose of coffee in their systems. Moreover, the coffee consumption of Americans continues to grow. This is brought about by the increasing awareness of Americans to the newer trends in coffee as well as the increase in understanding of specialty coffees…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
Coffee
Read TextPreview

Extract of sample "Coffee"

Download file to see previous pages One study that significantly highlights the growth of the US coffee industry was cited in the article written by H. Holmes. (2004) According to Holmes, "specialty coffee consumption has risen from 9 percent in 2000 to 16 percent in 2004. Every day, more than half of the adult population drinks coffee, 108.9 million people. The United States accounts for 52 million of those coffee drinkers." (2004) More importantly, Holmes cited various data that helps define the current state of the US coffee market. For one, Holmes pointed out that
Even though 75 percent of the cups of coffee brewed daily are consumed at home, 66 percent of Americans buy their coffee outside of their homes. The Specialty Coffee Association of America reported at the end of 2003 that the total number of retail coffee shops in the country had reached 17,400 or 4% more than in 2002. The market size of coffee grew from $7.53 billion in 1999 to $8.96 billion in 2003 (Holmes, 2004).
Such findings translates to wonderful prospects for current and future coffee establishments such as the Coffee Connection. What such data means is that Americans are very likely to purchase their coffee drinks from coffee shops rather than make them at home. Also, it was pointed out in the same article that coffee bar patrons are younger, more affluent, and educated and are 22 percent more likely to be aged 18-24. This means well for the Coffee Connection primarily because majority of the people in the inner city campus targeted by the said establishment fall between the said age range.
In another study conducted by the research group Data Monitor of the US Coffee Industry, several significant findings were made. According to the said study, "Prepared coffee sales continue to outpace packaged coffee sales, becoming more widely available than ever before. Prepared coffee is not only driving growth in foodservice channels, but in retail channels such as convenience stores as well." What this translates to is that consumers are more inclined to purchase coffee prepared in various establishments such as coffee shops and convenience stores rather than buy packaged coffee drinks. Such findings goes well for prospective coffee shop owners. Also, the said research found that despite the rising prices of coffee brought about by the dry weather in coffee growing regions and damage from natural disasters such as Hurricane Katrina, the retail coffee market remained elastic all through out the said increase. This, again, translate to good prospects for future coffee shop owners as it means that the consumer market continues to drink coffee despite of the increase in price.
Another article that has significant bearing on the establishment of Coffee Connection was written by Alex Fisenko (2006). In his article, Fisenko pointed out that there is a bright future that lies ahead for coffee shops, even the small and independent establishments. Basically, Fisenko asserts that "The single most important factor for the success of a retail coffee business is the location" (2006). The amount of sales and profit generated by a coffee shop depends greatly on the location chosen for it. Furthermore, Fisenko pointed out that independent coffee shops should not be deterred by the large-scale coffee chains as these establishments concentrate on the larger ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Coffee Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Coffee Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1530721-coffee
(Coffee Essay Example | Topics and Well Written Essays - 750 Words)
Coffee Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1530721-coffee.
“Coffee Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1530721-coffee.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Coffee

Coffee Intake

...? Coffee Intake-Is Coffee a Beverage or a Drug? The aim of this paper is to establish with the recent increase in coffee intake in many homes whether it is due from the benefits of the coffee or the dependency it creates in its users. It is to understand what leads an individual to take coffee and what he as an individual obtains from the coffee. The essence is to investigate using a sample study of different individuals of different ages; social standing and family ties what they derive from the coffee and what makes them prefer the coffee to any other beverage. Introduction Coffee has been popularly known as a brain stimulant whose progressive use causes addiction and an individual can develop a craving when in need... . This is the...
7 Pages(1750 words)Essay

Green Mountain Coffee Roasters and Keurig Coffee

...? Green Mountain Coffee Roasters (GMCR) and Keurig Coffee Case Study AFFILIATION: Green Mountain Coffee Rosters (GMCR) and Keurig Coffee Case Study Brief Description of company Green Mountain Coffee Roasters and Keurig are company names and their websites are www.greenmountaincoffee.com, www.gmcr.com and www.keurig.com. They are operating in processed and packaged foods industry and their sector is coffee makers. Background and History of GMCR and Keurig Green Mountain Coffee Roasters Inc. (GMCR) was founded in year 1981 as a small cafe and combined its operations with Keurig in 2006; it has its head office in Waterbury, Vermont. As the case says, currently it is considered as the market leader in specialty coffee industry because... it is...
8 Pages(2000 words)Case Study

Community Coffee

...?Community Coffee: Community Coffee is the of the business organization which seriously intends to base all its operations on a kind of philosophy that would help this coffee franchise garner mainstream success in near future. The mission of this business is to satisfy the refined taste of the most intellectual and sensitive coffee connoisseurs around the world while at the same time, taking care to cater to the most basic requirements of coffee lovers. We intend to establish Community Coffee as the most easily accessible supplier of finest coffee blends in both urban and rural sectors while remaining fixated on quality...
3 Pages(750 words)Research Paper

Coffee Processing

...Coffee Processing Currently, coffee has gained the reputation of being the most widely drank beverage. The popularity and proliferation of coffee houses and specialty coffee distributors like Starbucks and Green Mountain is a concrete evidence of its wide acceptance and patronage. You might have noticed how enjoyable it is to sip a cup of coffee at the start or even any hour of the day. What you often fail to think about is where and how the delicious frappuccino you enjoy at Starbucks is made. Oftentimes, your main concern is consumption without the rigorous process. However, you will enjoy coffee more if you learn how to process it....
3 Pages(750 words)Essay

Starbucks Coffee Fair Trade and Coffee Productions

...STARBUCKS COFFEE FAIR TRADE AND COFFEE PRODUCTIONS Starbucks coffee is one of the most distinguished coffee brands in the world at large, which has successfully established the chains of its stores, cafeterias and display centres in all corners of the globe. Started from Seattle, USA in 1971 as coffee bean retailer, the company offers to the wide range of its clients and customers multiple choice regarding the divergent coffee tastes and flavours as well as ice cream, books and music through its stores in America, Europe, Asia, Africa and Australia. According to its websites, the company contains over sixteen thousand storehouses in forty...
3 Pages(750 words)Essay

Coffee

...Coffee The tree of coffee is a shrub which has an average life of 50 to 60 years. This tree has a straight trunk. The flowers start to bloom in the third year of the growth of plant, though it generally takes up to five years to yield the profits. There are as many as sixty varieties of coffee trees, but the Coffea Arabica and Coffea canephora are the two species which are the most widely traded all across the world. These plants generally grow at high altitudes. Regions suitable for the growth of coffee trees in terms of humidity and temperature include but are not limited to Africa, Pacific Islands, South Asia, and South America. The finest coffee in...
2 Pages(500 words)Essay

Coffee

...Coffee Trends Due Coffee Trends Coffee is one of the most treasured commodities in the world. It is a fruit in which the beans develop in twos within the ball gum-sized cherry. Coffee is a health promoting commodity. Discovered as a trade item 1,000 years ago, it has since then spread across the globe. It is prized for its flavor and positive effects on health. Moreover, coffee is an important driver of economic development. According to Tranovich, Ethiopia metamorphosed from underdeveloped cooperatives and low quality coffee to one of the fastest growing countries in the world. Though coffee’s benefits are plentiful, global warming and low prices threaten its survival, and welfare of coffee growers. Coffee has both negative... and...
3 Pages(750 words)Essay

Arabic Coffee

...Arabic Coffee Introduction Coffee is understood to have originated from the Ethiopian southwestern highlands. Coffea Arabica, also know as the Arabica coffee, is known to have been indigenous to the Ethiopian mountains. Coffea Arabica is said to have been the very first type of coffee put by man under cultivation in southwestern Ethiopia for over a thousand years ago. Today, many nations around the globe have huge coffee plantations. Regardless of which country boasting of the best coffee in the world at present, they all have a common route leading to the ancient Ethiopian coffee forest. This paper explores the history...
5 Pages(1250 words)Essay

Coffee

...Coffee Contents Cartel and its impact 2 Cartels are Illegal 3 Supply of Coffee 4 Severe Frosts 4 Increasing costs of production 5 Changes in price of coffee 6 Dumping of Coffee 7 Benefits of Vietnam producers 8 Reference List 9 Cartel and its impact Cartels are equivalent of groups where producers try to protect their own interests. The main reason of forming the cartel is to constrict the supply in the market to influence the price of a commodity (Veseth, 2014). The main impact of the cartel is that it immediately reduces the market supply of the commodity. The diagram below shows the way in which producers manipulate the market price. Without the formation...
5 Pages(1250 words)Case Study

Coffee market

...Coffee Market Question Producer cartels act as intermediaries between the producer and the consumer. However, unlike other stakeholders such as wholesalers and retailers who add value through storing and supplying the products, their aim is just to make profits. They achieve this aspect by ensuring that the producers and consumers do not meet in order to discuss on the prices of the commodities (Barro 2010). As a result, they are able to dictate the prices of the product in the market. In addition, they are able to control the amount of money that is reaching the producers. Cartels thrive because of lack of information. For instance, in 1980s, many of the major producers of coffee had poor technological...
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Coffee for FREE!

Contact Us