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Business Communication - Case Study Example

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Statement of the Problem: The company has recently encountered failures in negotiations abroad due to cultural and social barriers. Thus, this briefing aims to provide an orientation which will enable you to efficiently communicate and deal with the Brazilian executives.
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Business Communication Case Study
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ment of the Problem: The company has recently encountered failures in negotiations abroad due to cultural and social barriers. Thus, this briefing aims to provide an orientation which will enable you to efficiently communicate and deal with the Brazilian executives.
Background: Brazil's culture is very much different from other countries recognizing that it is a melting pot of various ethnicities bringing about a rich diversity. Our executives have failed to understand and cope with this culture thereby failing to close important deals.
Key Considerations:
Portuguese is the major language which unites the population. Hire a local translator if necessary.
Female executives are expected to wear elegant and feminine suits together with accessories.
It is strongly recommended that you bring business cards with one side translated into Portuguese. Provide business card to everyone and present them with the Portuguese side facing them.
During meetings, initiate handshakes with male executives. Brazilian men only shake hands with women if the latter extend their hands first.
Building a good reputation and image is primary in business negotiations. Brazilians are keen in getting to know who they are dealing with in order to build trust.
Relationship takes time. Unless a good relationship is formed Brazilians put off the business deal. Never become patient in waiting.
Face to face communication is preferred to written ones. This also shows the credibility of a person and his dedication.
Being interrupted while speaking is deemed to be just fine in the Brazilian culture. Read More
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