Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Covert Prestige - Essay Example

Comments (0) Cite this document
The use of slang in an advertisement, speech, or editorial comment automatically projects the image of originality, rebellion, and the backbone required to flaunt your originality in the face of the status quo. This is especially true when the phrases or language is obviously lifted from African-American English, or popular black slang…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.1% of users find it useful
Covert Prestige
Read TextPreview

Extract of sample "Covert Prestige"

Download file to see previous pages This phenomenon, known as covert prestige, implies that the speaker or organization has a favorable affinity with the minority group that the slang is borrowed from (Savan 65). This gives the audience some instant familiarity with both groups and promotes their sense of fairness and individuality, even while exploiting the concept of race and using a mass marketing technique. However, this instant bonding may be an insult to the outgroup and embarrassing to the speaker. The bond formed by this appropriation of language is a shallow pandering to the fragile white need for acceptance by an out group, as well as having the potential to be insulting and demeaning to black people and their culture.
America has witnessed an onslaught of products that have been promoted by loosely linking the product with the black culture through the use of black slang. These products run the gamut from individual promotion to political parties, and from underwear to news items. They are all advertisements used to promote a product or an audience. However, care must be taken when analyzing an advertisement as Savan points out that black talk has become "part and parcel of American talk" and is not easily separated or categorized (Savan 72). A recent promotion for a political segment on FOX News illustrates the multiple factors that need to be considered when using cross-cultural slang for promotion, and the difficulty in effectively implementing it. Figure 1 is a televised byline that was used to promote a FOX News segment that was meant to inform the public of Michelle Obama's impact on the presidential campaign. The byline referred to Ms. Obama as Figure 1 (Koppelman) "Obama's Baby Mama". The phrase is used among the black culture to indicate the unwed mother of someone's child. Used in the black environment it has the potential to be a term of endearment, but may also be an insult and does not stand up to cross-cultural translation. It is in the same class as the 'n' word. Assuming that Fox news would not be so egregious as to blatantly use racism in their broadcasts, it must be that Fox was trying to appropriate a black phrase in an effort to appear to be more black. This effort was not too far from the early 20th century vision of the misguided white men in blackface that used black language to entertain a white audience, and in doing so became a horror show (Savan 75). It was an attempt to show that they understood black culture without any true racial sensitivity. Savan seems to underestimate the potential for racial backlash and contends, "For the most part, that rented association is working" (69). Savan has failed to recognize the importance of cultural and social contextualization when evaluating an audience's response to black slang.
The Ms. Obama characterization demonstrates the difficulty that advertisers face when trying to capitalize on 'covert prestige'. Some phrases and words have worked their way sufficiently into the mainstream as to have lost much of the African-American monopoly that the words once held. There is some safety in using a word that is connected to a culture, but not owned by them. The phrases 'you go girl' or 'Whassup' may have become sufficiently mainstreamed as to be 'part and parcel' of the American language, but it still requires a degree of cultural sensitivity and knowledge to make ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Covert Prestige Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Covert Prestige Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from
(Covert Prestige Essay Example | Topics and Well Written Essays - 1250 Words)
Covert Prestige Essay Example | Topics and Well Written Essays - 1250 Words.
“Covert Prestige Essay Example | Topics and Well Written Essays - 1250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Skills in Discovering the Covert Curriculum

...? Covert Skills Model Research Paper By: R Fern R Fern 04-08 Skills in “Discovering the Covert Curriculum” Drew Appleby’s article, “Discovering the Covert Curriculum” talks about 18 different skills required to be successful in learning “covert curriculum.” Of these skills mentioned, I noticed some I do particularly well and some I need improvement on. Of these skills, three in particular stood out. Two skills in need to improve on are Listening Attentively and Maintaining an Accurate Planner or Calendar. One skill that I am very adept at is Utilizing Technology. One skill that I need improvement on is Listening Attentively. I find it difficult at times to listen for long periods of time during lectures. I sometimes drift away...
2 Pages(500 words)Essay

Undercover Police Officers and Covert Operations

...Undercover Police Work Undercover police officers and covert operations is a growing phenomenon which has evolved over a number of years or decades to be precise. Such activities have been criticized often by citing the unethical means used by the police officers. Examples of such activities include introduction of drugs into prison or perjury being committed. Such illegal activities, if looked into from a practical point of view, have led to success in creating law and order to a huge extent. However, such a practice can clearly led to abuse of power and there might be times when unaccountability in such an area may lead to impractical situations, thereby defeating the aim and purpose of such an act being authorized in the first place...
1 Pages(250 words)Essay

Social institutions like family, marriage, religion, and the economy have experienced rapid change, including their loss or gain in social importance and prestige. Why has this occured, and will these changes continue

The change in the society and norms quickly due to wars, natural disaster, economic shifts, population explosions, or rapid transition from traditional to modern society made people disoriented or disintegrated.
A sudden change in norms of a society can lead to devaluation in culture and belief system of people. A rapid change in social institutions is not always bad as it allows the people to face the shifting social conditions.However; a transition in economy can significantly lead to the prosperity and sophistication of people and society. Any change in the economical, natural or political environment of a nation lead to a shift in the society. A change in the society effect the nature and working of social institutions and...
6 Pages(1500 words)Research Paper

1. Law applicability to Post 9/11 Extraordinary Renditions; 2. Legal and Ethical consideration in U.S. Covert Operations

... the suspects to foreign territories were the state law does not cover them. It is from this alien land that interrogation is done. The renditions violate the United Nations Conventions against torture. The United States is a signatory and is bound to respect and uphold that convention. The rendition violates this law. The Geneva conventions are against the extraordinary renditions. T he United States justifies their stand by claiming that the conventions were not meant for terrorist war. The legality of the renditions, therefore, remains contentious. Legal and Ethical consideration in U.S. Covert Operations The congressional oversight committee has responsibility of controlling and directing the activities of the intelligence...
4 Pages(1000 words)Assignment

Covert Action

...Hypothetical Situation Table of Contents I. Thesis and Summary 3 II. On the Appropriateness of Covert Action 3 III. Covert Action Benefits and Risks4 IV. Identification of Legal Hurdles 4 V. Inform the ‘Gang of Eight’ or All Congressional Committees 5 VI. Conclusion 5 References 7 I. Thesis and Summary Bashar Al-Assad’s hold on power has threatened the peace and stability not only of Syria but of the surrounding region. The clashes between an armed opposition and the establishment can mean a protracted struggle, with escalating casualties and untold damage to the country and the region’s economic, political and social structures. There is therefore need to consider the merits of covert action either for outright elimination...
3 Pages(750 words)Essay

Critically discuss the use of covert human information sources within an investigation

...The Use of CCTV in the Prevention of Crime Introduction: The trend of increasing crime across the globe, especially in terms of terrorist attacks, has forced law enforcement authorities in all nations, including UK, to resort to the deployment of modern technology to monitor the activities of suspects and to contain crimes. Closed Circuit Television (CCTV) is a part of such technologies used for scrutinising the premises of vital installations such as airports, railway stations, street corners, parking lots, shops and other sensitive premises. The use of CCTV is “one of the most common forms of video surveillance” and the technology involves the deployment of cameras by public authorities for detecting and preventing criminal... Use of CCTV...
12 Pages(3000 words)Essay

Strategic Covert Action

... Strategic Covert Action Number Department Part Question The role of covert action as a tool of strategic decision-making is far-reaching and multifaceted. First, covert action allows for the gathering of secret intelligence. This secret intelligence is more reliable and accurate a source of information, compared to information that has been gathered through conventional means. This is especially applicable to the crafting of foreign policy. Seldom do host or target countries classify some their information and this blurs decision making, and thereby making covert action expedient. The US could have lost the Cold War to strategic blunders had it not engaged its CIA in acts of espionage and propaganda. Having the aforementioned accurate...
2 Pages(500 words)Essay

Strategic analysis and covert action

... The methods in which the CIA uses to collect information and conduct covert actions are usually hidden from the society or the community. However, these actions qualify to be debated upon by the public and the policy holders. The most recent academic research on intelligence normally focuses on questions regarding the procedural aspects of creating an oversight commission or policy aimed at regulating the activities of intelligence agencies1. This includes intelligence institutions such as the KGB, Mossad and the CIA. However, it is important to denote that little research exists on the ethical analysis of various intelligence operations, such as the covert actions and the process of collecting and disseminating information2...
4 Pages(1000 words)Essay

The Victorian-Era Mystery Thriller The Prestige

...Film Noir in The Prestige Obsession. It is defined by the Random House Unabridged Dictionary (2006) as “the domination of one’s thoughts or feelings by a persistent idea, image, desire, etc; the idea, image, desire, feeling, etc. itself; the state of being obsessed; and the act of obsessing.” This is the key theme of Christopher Nolan’s 2006 film The Prestige. The framework of the film is the reading of a dead man’s diary by the man who is sentenced to hang for the murder. This one line description is dark enough on its own, but the story becomes more complicated because of the fact that both men are magicians, each having waged their own form of war against each other for years. The source of their battle is an accident...
6 Pages(1500 words)Movie Review

Possible Future Laws for Covert Action in Ten Years in Relation to National Security and Public

... Possible Future Laws for Covert Action in Ten Years in Relation to National Security and Public Safety To enhance in ensuring effective security, the U.S adopted covert actions with an aim of influencing political, military as well as economic situations in other nations with an intention that the U.S federal government role remains unapparent or publicly acknowledged. These may consist of a variety of activities ranging from propaganda, supporting military or political factions within a specific nation, providing logistical together with technical knowledge to other governments to help in dealing with challenges affecting their nations. Consequently, the covert actions may result with an aim of enhancing in disrupting illicit activities...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Covert Prestige for FREE!

Contact Us