Brightware Corporation - Essay Example

Until the past 3 years, the sales of Brightware Corporation were unparalleled by any other company in the fray. In fact, our products had received maximum points as part of a general quality survey conducted by the Bureau of food standards, both in terms of quality as well as safety of use. However, there ware some serious reasons for the company not being able to perform with similar momentum during the previous year. In order to determine the exact causes of this slump, I visited a number of places associated with the company.

Firstly, I spent considerable time at the warehouse facilities of Brightware Corporation to determine whether there were any lapses in terms of efficiency or quality. I met with a number of key personnel and also had performed an analysis on the efficiency at various stages of the production line. From my investigation at these facilities, I succeeded in figuring out a few key aspects that were hampering smooth supply. In this regard, I made observations that in addition to a slip in the employee morale, there was also an increased incidence of absenteeism among the personnel and this was directly having an impact on overall efficiency to the tune of a drop of 20%.

The reasons for t The reasons for the fall in employee morale are not restricted to a single aspect. Firstly, upon visiting the 6 warehouse facilities of the company, I discovered that the working conditions were not up to the standards. Over the years, much of the machinery that had started to get old had not been replaced. It was also found that much of the warehousing equipment such as cranes and forklifts (almost 65% of the total equipment) required a major overhaul. The increased sales over the past few years that had grown by 125% over the past 4 years had increased the workload of the staff, who at most times, were unable to cope with the heavy demand and supply forces.

This increased work pressure combined with a lack of efficient equipment has been found to be the major contributor for the fall in employee motivation. In addition to this, unable to cope with the extreme work pressure, many of the employees had been forced to absent themselves on a regular basis. In fact, a look at the attendance registers over the past years suggests that the rate of employee absenteeism had increased from a mere 6% to a staggering 15% within the span of a single year. Apart from this, as the business had grown, the supply chain had become overburdened and the lack on the part of the company to open up additional warehouses (calculations show that we require to open 4 new ones as of now) as a measure to satisfy the increased demand.

Therefore, transport at the existing warehouse facilities of the company had to wait for prolonged periods, which was having an impact both on the supply from manufacturers as well as the supply to the retail chains. In fact, this has grown to such proportions that the overall productivity of our company has dropped by nearly 20%. A part of my interaction with some of the