D'Andrea Special Occasion Baskets - Essay Example

Me and my partner plans to open a retail shop of gift baskets located storefront in our local shopping mall as well as a virtual storefront on the Web. We envision our shop to be the most up-to-date, fastest, most accessible and the most outstanding gift basket shop in the whole area. Our store will boost of everything that our clients want-from birthday, funeral, Thanksgiving or just a mere "Thank You" gift basket. Every time a new client enters the shop, that person should feel as if they are transported into a new dimension.

The store will be filled with 20th century charm but surrounded with the comfort of 21st century since my partner and I are not new in the retailing industry. Me and my partner already ventured into other business like flower shops, merchandising and clothes retailing. Since college, I have already envisioned myself in the retailing business. Since then, I have designed and became a partner for many companies until I met my new partner just two years ago. From that time on, we started to build small companies.

And this gift basket business is the latest addition to our companies. We have realized that the gift basket business is somewhat new to our locality; that is why; we have decided to come up with this idea. With this situation, every advantage is on our side. For starters, we plan to be the number one and leading gift basket retailer shopping shop in the area. We plan to do this by extensive promotions on the area and on the Internet. We would hand out fliers and do promotions on the radio and local newspapers.

We will also put a site exclusively devoted to our shop and business. We will put up big banners all over the mall. We will go to different orphanages, houses and business establishments to promote our gift basket business. Secondly, the main ambiance of the shop and the gift baskets would that be of old American countryside. The shop would be mainly decorated with wood and scents of the American countryside. This would be emulated in our "general" gift basket. Although our clients will be ordering varying gift baskets for certain occasions, our old American touch would still be felt in every gift basket that they order.

Every gift basket will have that special touch. As part of our long term goal, our company shall be the pioneering gift basket retail shop that introduces flair and tribute to the old American countryside through its gift baskets. As you might have realized by now, we have a very specific and good vision for our business and we want you to be a part of it. Frankly, we just have enough money to serve as the start-up capital of our retail shop but it is not enough to subsidize for other finances that we need like maintenance, promotional budgets, etc.

Due to these, we would like you to be an investor in our company. According to our feasibility, it is one of the most promising businesses that is available in our area. We have also learned from our feasibility that in two years time, we can already regain our capital; and in five years time, our projected income will be triple as compared from our starting capital. As part of our business, you would be entitled to every 10% of our monthly income to reimburse your investment. After we have paid the money, you will still be a partner of our shop.

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