International Research Practices - Essay Example

Considering budget, it would be more practical to just select a local firm that can be the company's partner who will be able to make the company's goal of expanding internationally possible. Finding the right partner, though, is an additional task to the company as it is not that easy to find the right partner to do business with. This paper tries to answer particular questions raised with regard to expanding business internationally and business research practices for the coffee brewing systems company, JavaJoy.

Since it is too tasking to conduct the research as an employee of the company, a third-party company is contracted to conduct the research on potential international markets. As mentioned above, expanding business globally is a big decision to make and before making the decision, there is lots of work needed to be done. It is not easy to find a country that can be a potential market, more so, find a business partner to represent the company. Extensive research should be done in order to make a sound decision.

The research to be conducted is not as simple as it sounds. The tasks can be daunting and time consuming for an inexperienced company. Thus, it is better to just designate the work to a third-party research firm to be the company's partner in making the right decision. With the nature of the tasks to be done, this research firm partner should be well-experienced when it comes to conducting international business researches. They should have a proven track record in terms of making businesses going international successful.

The company can seek referrals from other companies who have worked with research firms. One other thing to consider is the services the research firm offers. It is best to have one specific point person who is in-charge of all the transactions of the company and who will be able to answer all queries by the company. It is also best if the research firm can provide different options and suggestions in order to come up with the right decision. The research firm should indeed act as a partner or an ally of the company in making its goals of going global come true.

What would you expect of themThe partner in conducting the research should be able to understand how the entire business works. It may not be able to determine the right type of market or find the right local company to work with if it does not fully understand the missions and visions of the company. The first thing that I would expect them to do is to take time in understanding and learning the processes of the company, JavaJoy, what types of market does it cater to and what are the goals of the company.

They should be able to show an effort that they need to know these things. One other thing that I would be expecting of them is a regular progress report of their research findings as the company, being the customer, should be well informed all the time. They should also be able to provide the company with a detailed breakdown of all the expenses made in order to gather all the information and research data needed. Overall, I would say that these would all sum up to professionalism. The partner to conduct international market research should be professional enough in the services they render.

How would you go in finding such a partner and what would your selection criteria beBefore starting to look for the right partner, there should be