E-Businesss Marketing - Essay Example

By doing this an organization faces both the advantages and the disadvantages of conducting business internationally. Advantages include competing with multinational firms and exploiting regions more suited to the products of the firm. The disadvantages include; entering a new country successfully will require studying the culture of the country and adapting to the situation and the potential risk of failing. Security is one of the major issues that are being faced by any organization in the present world.

Internet crime has been one of these problems for organizations doing business on the Internet. Viruses and hacking have become very common, steps to reduce these have been taken and are being taken. An organization doing business online must convince its customers that data transmitted about them while buying online is safe from hackers and alteration. This can be done by formulating a security policy that provides the most secure transactions. A good security policy not only builds trust within the consumers but also helps an organization build a reputable image.

The organization should also be efficient in responding to potential threats that are present before they harm the organization in any way. Importance to systems privacy is given while formulating a security policy as it determines a user's freedom while using Internet to purchase from the organization's website. Integrity is also given importance while formulating a security policy as to avoid policies that might hinder the cohesiveness of different systems that are integrated into the E-Business.

Another major security issue apart from all these is the physical security of the system. Physical security ensures that a system is safe from physical damage and thefts. Ant viruses help organizations in conducting a secure e-business and Fire Walls help control the traffic flow, balancing activities and stopping unexpected actions. Fire Walls also restricts unauthorized access in the systems. A security system that I have recently been exposed to is McAfee Antivirus system that protects the System from viruses, hackers and different potential threats on the Internet. 3. Some of the specific security objectives for protecting Web business assets and customer privacy are: - How do you protect client computers from security threats - How do you protect information as it travels through the Internet communication channel - How do you protect the security of Web server computers Pick any one of these topics to give your discussion contribution.

Protecting Client Computers from security threats is not a very easy task to accomplish but it's the most important one too. Until and unless a client computer is safe it's impossible to conduct e-business with trust. The main threats are hackers