Nobody downloaded yet

Consumer socialization - Essay Example

Comments (0) Cite this document
Summary
The reasons why people buy, whether in physical shops or online, are determined by a process called consumer socialization. This process involves acquiring skills that people need to function in the culture and society into which they are born. The vast majority of these skills are used for managing day-to-day life, including shopping and buying both necessities and desired goods.
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.5% of users find it useful
Consumer socialization
Read TextPreview

Extract of sample
"Consumer socialization"

Download file to see previous pages For children, a "gift" is anything they get beyond the basics of food, shelter and tools necessary to perform their studies. They soon recognize specific occasions for receiving gifts, such as their birthday and holidays like Christmas, Easter, and Hanukkah, among others, but continue to seek and receive gifts for other reasons such as good behavior or success in school. Often a gift for good grades is given at the end of the school term. This is all considered "dependent" consumption, as children do not yet have access to their own money to make purchases. Bjurstrom also refers to it as the "gift economy". It is not exclusive to children, of course. Adults use gifts for many reasons, primarily relationship-building and maintenance throughout their lives. (Bjurstrom, 2003.)
"Independent" consumption, defined as supporting oneself from one's own income, is a large factor in the transition from childhood to adulthood today. Gender socialization does have an influence on the transition from dependent to independent consumption, while this is diminishing in many countries. Many women, even in developed countries, never fully evolve in their consumer socialization beyond the "gift economy." Their ideal husband is strong and loving, and buys what is needed and wanted without asking questions.
The sooner young people of both genders are taught and encouraged to integrate dependent and independent consumption, the more effective consumers they will be. Young people should learn to use money from their allowances, and earnings from household chores, to buy birthday gifts for friends and family members as soon as possible, even if the gifts are small in size and value. This will help them learn to select and purchase, use money wisely, and understand the emotional and relationship impacts of receiving and giving gifts.

While the age of young people who are able to practice fully independent consumption is getting later and later in the developed nations, due to the prolonged time they spend in post-secondary education, they are beginning to practice some forms of independent consumption at earlier ages in the 21st century than in the 20th. This is due to factors such as family income, as in many families around the world, both parents now work outside the home and earn income. (Bjurstrom, 2003.)
Family income is a critically important factor in a study of consumer socialization in south Asia, based on surveys analyzed by M.F. Sabri, J. Masud, and L. Paim, of the University Putra Malaysia. The survey respondents were college students. The replies were given by 68% female respondents and 32% male. They lived in both rural and urban areas, and came from families with an average of 5 children. Most often they were middle children, rather than the oldest or youngest. This research also demonstrates the consumer socialization influences on these young respondents, aged 17 to 21. These young people were able to be relatively independent consumers due to their family income. Their parents could afford to send them to university and provide them with a generous allowance to use for living expenses. Most of the students lived away from ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer socialization Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Consumer socialization Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/miscellaneous/1521529-consumer-socialization
(Consumer Socialization Essay Example | Topics and Well Written Essays - 2000 Words)
Consumer Socialization Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/miscellaneous/1521529-consumer-socialization.
“Consumer Socialization Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/miscellaneous/1521529-consumer-socialization.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Socialization
...Teacher’s Sociology 26 April Socialization Problem ment Socialization actually defines a process of genetically acquiring and spreading norms, culture, heritage and traditions which allow a person to interact and constitute a society. This ever evolving behavior forms the basis of community life and inculcates in a human being the necessary demeanors that are in reality the requirements of the prevalent society. Another aspect of socialization is the persistence of a culture and traditions which form the basis of a society (Grusec and Hastings). Socialization is indeed a modern day requirement because it sets the paradigm of behaviors that one is expected of. There are...
3 Pages(750 words)Assignment
Socialization
...? Socialization Socialization Different views have been developed in the literature in regard to the reasons that lead people to become a nurse. According to Calabrese (2004) people often choose to become a nurse because in this way they have the chance ‘to heal people’ (Calabrese 2004, p.21). The specific feeling is explained as follows: there are people that wish to help others, no matter if the rewarding is not equal to their efforts (Calabrese 2004, p.21). People belonging in the above category tend to sacrifice their own interests for the good of others; in practice, it has been proved that the percentage of people entering nursing for the above reason can be high (Calabrese 2004, p.21). For others,...
4 Pages(1000 words)Research Paper
Socialization
...?Choosing a Marriage Partner The choice of a marriage partner is based on who I perceive myself to be and what I perceive myself to need in the way of quality in a relationship. It depends on the role “I” perform with regards to my concept of “me” for both significant people in the relationship. In a world where arranged marriages are no longer the norm, especially in Western society, there is an increased responsibility for people to know themselves well in order to make healthy choices for something as important as marriage. Arranged marriages were made in the past to protect family interests with regards to assets and the family lineage, inheritance, and social position; this is no longer the case. Symbolic meanings in symbolic... ...
4 Pages(1000 words)Essay
QUESTION_2: Analyze Porter's five forces model and consumer socialization models to synthesize an integrated approach to strateg
...? Five Forces Model An Integrated Approach to Strategy Development Using Porter's Five Forces Model and Consumer Socialization Models Paul Tomko school Introduction Various recent researchers clearly indicated that in the last few decades children have exercised a good deal of influence on the parents’ decisions related to buying consumer products which are relevant to the children, such as breakfast cereals, aerated drinks, fruit juices, and also popular electronic goods including mobile phones (Wilson & Wood, 2004). With this research in mind, an assumption is made that children are emerging as major players in the decision making processes of a family, in roles from initiators...
15 Pages(3750 words)Essay
Socialization
...? Socialization Socialization Introduction From an early age we are taught to conform to the values and mores of the society in which we live. Often times these ideas are born out of intuition and our observation of the culture around us, while other times we are taught them by our parents, peers, and other members of the society. This entire process is known as socialization and it becomes the glue that keeps a civilized culture functioning properly. Without duly socialized citizens, an entire society can crumble in a midst of chaos and confusion. By learning the skills needed to be productive members of society and to function according to the set values and beliefs of...
5 Pages(1250 words)Research Paper
Socialization
...Socialization Learning about socialization has generally decreased my feeling of freedom. Before I had blind faith in the saying of Francis Bacon, “knowledge is power” (Christianity Today, 2008), but now as I have learned more about socialization, I believe that the ignorance I was in before was in many respects, a blessing. Knowledge of socialization imposes constraints upon the individual in much the same way as the religion does. As long as an individual does not have faith in religion, he/she is free to the maximum possible limit. Such a person, if has sufficient power and influence, can make love with anybody he wants, can eat and drink anything he feels like eating...
2 Pages(500 words)Assignment
Socialization
...Analysis of what Political Socialization means to me From the days when I began to think about things in my surrounding, Ibelieve that the United States of America is God’s country. Therefore, we, Americans, are God’s people. This very belief also forced me to believe we are as free as God. Having godlike freedom does not allow me to do anything that hurts others. Rather it entitles a type of guardianship and responsibility upon me as an American. I do not clearly state how I develop such belief. But I know that this belief always influence my political tendency. Simply I can remember that my father would teach me saying that here in America you can do anything except hurting others. Why? Because man is free on god’s...
3 Pages(750 words)Essay
Socialization
...Socialization Socilaization of Early Prosocil Behavior: Parents Talk About Emotions is Associated With Sharing and Helping in Toddlers Brownell and other authors, in this article, established that parenting styles have direct influence on children and adolescents’ prosocial behaviors. Prosocial behaviors refer to any behavior that is intended to help or benefit an individual. Therefore, understanding, or empathy of another person’s emotional and cognitive state, is one of the earliest precursors of his or her future prosocial behaviors. I agree with the authors that power-assertive or harsh discipline is negatively related to prosocial behaviors (Brownell et al. 2013). Similarly, other types of discipline that stress on...
1 Pages(250 words)Essay
Socialization
...Socialisation of Children: Summary and Evaluation of Article Exercise a When searching the internet for obtaining information on this topic, I would use the keywords such as “children’s socialisation,” “peer pressure,” “influences in children’s social skills” etc. 2. I would trust government and NGO websites as well as scientific journals, reports and articles appearing on the internet. On the other hand, I would be wary of commercial sites and blogs apart from those with no proper credentials about the author or site. 3. Peer group refers to a group of people who are from the “same social position” who often interact among themselves in classrooms, friend circles, workplaces or other...
2 Pages(500 words)Article
Socialization
...sociological concepts and the importance of the video to the researcher in enhancing an understanding of socialization within the societies of today. The first idea that a viewer realizes upon watching the movie relates to the attribute that portrays girls to read earlier than boys while also acquiring verbal knowledge at earlier age than males. While the society may tend to describe the boy child as talented academically over the girls, that believe is just a misconception. After interviewing various elementary school boys regarding their best subjects in school, the response included gym, recess, among others (Thompson, 2009). As opposed to answering the right subjects covered in schools, the boys focus on other...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Consumer socialization for FREE!
Contact Us