Business Viability Plan - Case Study Example

Due to the great demand on the services provided by the organisation, it was decided that a feasibility plan is to be conducted so that it can expand in offering of new services. The services should include the market plan, management plan, operations plan, risk management plan and financial plan. The finding is to be used in decision-making. Dog's dinner incorporation is a non-profit making organisation This Company was established at the end of the year 2004 and it functioned in the provision of non-profession theatre.

The organisation has a staff membership of twenty with a basis of non-professional theatre. The company has been successful in the production of several plays. These plays include the four plays and memory water which were produced in 2005 while the production of four plays 2 and Andrew Bovell's play was in 2006.The success were also contributed by the fact that the plays were written by the staff of the company. The business has grown in that it started in the year 2004 and it is currently having twenty employees.

It is seen that the business has grown as seen in the accounting records. The total income as per the year 2006 on June, the income was low at 6067 while on 2007 June was 7356.15. Dog's dinner incorporation is an organisation that provides theatre entertainment services such as drama and so it is planning to expand by providing a set of new services. The organisation intends to present high quality production which may be original or non original to the local audience who have an interest in the presentations.

It also intends to have a chance of working with the local secondary schools by providing live performance based on literature of the secondary set books and the drama texts. This is of great importance to the secondary school student s that will have a golden chance of viewing live performance and hence break the monotony of reading only textbooks. The company intends to have an edge in competing with other companies by offering services that are going to stimulate them to think and reflect on their lives and society and so this challenge in which it will be offering to their audience will make the organisation to be attractive to many people.

Don Dayanada, Richard Irons, Steve Harrison, and John Herbon, PatricioRowland (2002).The free performance by the writers, technicians and performers will lead to their talent being given a forum in presenting quality, original and established work to the public. The free service will enable the performance to be less costly and hence it will attract more people and through this there will be promotion of the business. Dave Hall, Jones, Cano Raffo (1999).To be considered In the plan is the copyright issues in which their presentations are copyrighted and their trade name are presented to the registrar of society to ensure that it is not by any other person or groups.

Their trademark should be registered to prevent other companies infringing on their rights and also prevent other groups from using their name in making their presentations. Dave Hall, Jones, Cano Raffo (1999)Planning considerationPlanning is the process whereby the future activities are arranged in a chronological order so that they can be implemented. The aim of a plan is to provide a