We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

City Tourism Management and Marketing - Research Paper Example

Comments (0) Cite this document
Summary to research paper on topic "City Tourism Management and Marketing"
Europe is one of the most attractive holiday destinations in the world. In recent years however inbound international traffic has been severely affected by two events earlier in this decade-the events of September 11th and the subsequent uncertainties on the global and regional scenario and the economic slump in the key European economies…
Download full paper
Polish This Essay
City Tourism Management and Marketing
Read TextPreview

Extract of research paper "City Tourism Management and Marketing"

Download file "City Tourism Management and Marketing" to see previous pages... The London governing bodies has distinctive bodied identified with specific brand projection for the tourism promotion of London and its major attractions. The Greater London authority (GLA), The London Development authority and the Visit London campaign defined their working areas to collectively promote tourism in London.
Let us write or edit the essay on your topic "City Tourism Management and Marketing" with a personal 20% discount.. Try it now

The GLA, the LDA and the visit London has formulated strategies keeping in view of the 2012 Olympics. The previous results show that the cities that hosted Olympics projected an increase in the tourism revenues and the tourist arrivals. The "Totally London" campaign was major success as the number of tourist arrivals has increased from the year 2003. An effective contingency management plans were drawn to cope with the adverse incidents like the SARS, the mad cow disease, the terrorist attacks at London.
One of the largest tourism marketing campaign (Totally London) was rolled out in 2003 by the Mayor and London Tourist Board. The campaign entailed-national press advertsing, promotional offers and discounted holiday packages. The key target markets were USA and the European countries.
The tourism in France has centuries of tradition with grandeur of the attractions imbibed in the country. The state governments were provided with the freedom to implement the policies suitable to their region. The central government has initiated many important decentralization programs to streamline the ground realities of developing tourism with key target on implementing regional plans locally. The French authorities organized programs like "experience the Parisian lifestyle" to elevate the perceptions regarding the Parisians and awareness campaigns to enhance the tourist experience (Arrogant paris on tourist charm offensive, 2007). The researcher has asserted more on the development of the rural areas and highway zones to generate revenue and create employment opportunities.
The developments plans in the mountainous regions "Snow plans" in the 1960s' and 70 and establishing ski resorts along the sea banks were major initiatives.

Dubai has strengthened its position as the tourism capital of the Gulf region working out rapid strides in the areas of real estate and the massive construction spree. The Government has been working on economic development of not entirely dependant on oil. The government was proactive in agressivley promoting Dubai as an dream destination in every sector. As a result of these initiatives there has been an incredible boost in the revenues of the tourism industry in UAE.The World Travel and Tourism Council(WTTC) in its global travel forecast has suggested that UAE's revenues from inbound tourism are likely to grow at 7.2% annually till 2015.The tourism sector revenues account for 15% of Dubai's GDP.Furthermore,over the last decade Dubai has evolved as a global hub, climbing fro the 26th to the 10th international hub in terms of the volume of international traffic. Airlines have taken advantage of the city's strategic location, attracting flyers on their way from Europe, Asia and Africa. (khaleej times)

City Infrastructure and Destination Appeal: The Dubai International Airport is one of the world's fastest growing airports. It registered a ...Download file "City Tourism Management and Marketing" to see next pagesRead More
Cite this document "City Tourism Management and Marketing"
  • APA
  • MLA
(“City Tourism Management and Marketing Research Paper”, n.d.)
City Tourism Management and Marketing Research Paper. Retrieved from https://studentshare.org/miscellaneous/1514296-city-tourism-management-and-marketing
(City Tourism Management and Marketing Research Paper)
City Tourism Management and Marketing Research Paper. https://studentshare.org/miscellaneous/1514296-city-tourism-management-and-marketing.
“City Tourism Management and Marketing Research Paper”, n.d. https://studentshare.org/miscellaneous/1514296-city-tourism-management-and-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC "City Tourism Management and Marketing"
Tourism city brand of integrated marketing communications
It includes the incorporation of another person’s work from published or unpublished sources, without indicating that the material is derived from those sources. It includes the use of material obtained from the internet. (Senate Regulations 6.46) I confirm that I adhere to the School’s Policy on plagiarism.  Brunel Business School MSc in Marketing Academic Year: 2011 – 2012 City branding using Integrated Marketing Communication – A case of London Student ID: A dissertation submitted in partial fulfilment of the requirement for the degree of Master of Science.
60 Pages(15000 words)Dissertation
Leaders and policy makers - making tourism more sustainable
The countries which have explored and utilized their own tourism potential are leading the economic charts today all around the world. Analysis of economically developed and developing countries especially those which have a very high per capita income shows that most of these countries have efficiently developed tourism industry at home.
15 Pages(3750 words)Research Paper
Destination management Vancouver
A well planned and well controlled tourism activity can generate jobs and can bring overseas exchange earnings along with creating opportunities to minimize the issue of poverty and gender discrimination to a certain extent (Jamieson, 2006). It has been noted that tourism as a major industry in the world is progressing significantly among other industries prevailing worldwide.
8 Pages(2000 words)Research Paper
Bandung City: A Tourism Marketing Strategy
Bandung is a city located at the west Java of the country, Indonesia, where people there are very fortunate to experience and view the amazing natural sceneries. However, the main attraction of the city was not the natural surroundings, but the modern and trending fashion and culinary industries, such as quality shoes and jeans.
8 Pages(2000 words)Research Paper
Convergence in Mediatized Tourism: So What
The circulated services or products are then presented to other tourists for consumption which, in turn, influences other new media services or products (Mansson 2011, p1634). In this paper, five consumer generated media outlets such as Facebook, Twitter, Flickr, Blog, and YouTube will be discussed in relation to a selected consumption arena.
8 Pages(2000 words)Research Paper
Effectiveness of Tourism
Similarly, countries with industrial economies are self-sufficient in terms of tools and equipments required for different purposes, so they export or sale these products to countries that are in need of them (Singh, 2008). This buying and selling of products, goods and services somehow helps maintain the equilibrium on this planet, as it works according to the principle “You scratch my back, I scratch yours”.
8 Pages(2000 words)Research Paper
Tourism Marketing
As observed by Kozak and Baloglu (2011), consumers in the tourism sector have undergone rapid transformation in terms of the knowledge and experience on the various issues of the industry. Consequently, they continue to push for value, high quality and international standards in any destination they are likely to visit.
5 Pages(1250 words)Essay
City Profile : (any non-asian city which the write will be proficient in writing one)
This is because it is the collective development of these cities and towns that come together to constituent a summative paradigm of global development. To this end, it has always remained very important to researching into various cities and finding out ways in which these cities are shaping up towards the collective achievement of global development.
20 Pages(5000 words)Research Paper
Food Tourism of NoHo Nyc
Noho, New York City, receives several food tourists every day who visit the restaurants in the district. New York’s Noho Food Tour is the most famous food tourism program in Noho district. Food tourism restaurants in Noho include Siggy’s Good Food, Bohemian, Aroma Kitchen and Winebar, and Mile End Sandwich Sgop.
10 Pages(2500 words)Research Paper
A Comparative Analysis of Sunshine Coast Tourism and Gold Coast Tourism
Some of the key reasons behind the successful performance of this sector are the availability of extremely flexible labour market, the existence of a competitive and highly efficient business market and the role played by
8 Pages(2000 words)Research Paper
Let us find you another Research Paper on topic City Tourism Management and Marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us