We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Cult Brands - Book Report/Review Example

Comments (0) Cite this document
Summary to book report/review on topic "Cult Brands"
Summary. This article summarizes many of the cult branding assertions made previously in the book. It points out that marketers should not be on the defensive, but should be taking opportunity to get consumers emotionally engaged with their product. The author maintains that brands are valid centers of community and, in the same manner as churches or traditional institutions, have the ability to provide meaning…
Download full paper
Polish This Essay
Cult Brands
Read TextPreview

Extract of book report/review "Cult Brands"

Download file "Cult Brands" to see previous pages... He notes that consumer purchasing decisions are not just based on logic, but also have an emotional component; and an emotional predisposition towards a brand will give it an advantage even if the competition has more features or is less costly. Accordingly, marketers need to tap into this "need to belong and make meaning" (p.
Let us write or edit the essay on your topic "Cult Brands" with a personal 20% discount.. Try it now
199) that humans have by exploiting it through cult branding. He goes on to say that brands can be new centers of community, and that he has studied cults because they are the most extreme form of community; yet some brands have a cult-like following because "brands have the capacity to generate cult-like fanaticism" (p. 200). He notes that some marketers are disillusioned by the idea of consumerism replacing traditional community institutions, and that others are skeptical that a brand can satisfy such a complex human need. The author, however, believes that brands are "credible sources of community and meaning" (p. 201) because we live in a spiritual economy. He states that consumers and producers are part of belief systems, just as traditional religions are. ...Download file "Cult Brands" to see next pagesRead More
Cite this document "Cult Brands"
  • APA
  • MLA
(“Cult Brands Book Report/Review Example | Topics and Well Written Essays - 500 words”, n.d.)
Cult Brands Book Report/Review Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/miscellaneous/1512844-cult-brands
(Cult Brands Book Report/Review Example | Topics and Well Written Essays - 500 Words)
Cult Brands Book Report/Review Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/miscellaneous/1512844-cult-brands.
“Cult Brands Book Report/Review Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1512844-cult-brands.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Holy Mavericks
Evangelical Christians especially, have flourished in the consumerist and entrepreneurial culture of modern America and the authors have many names for leaders of this branch, including “Nimble jazz impresarios” “innovators” “pastorpreneurs” and “mavericks.” American religion is characterized as a market place like any other, and the book explores how and why evangelical leaders have achieved such success.
2 Pages(500 words)Book Report/Review
Critical Analysis Paper on Paul E. Johnson & Sean Wilentz The Kingdom of Matthias
Through a vivid and almost fictional portrayal of Mathias’s peculiar Christian ideology, the authors have attempted to find out new dimensions of the reviving evangelical spirit during that time. Indeed on the surface level, Johnson and Wilentz have purported the thesis that Mathias’s religious venture was more of a push of the situation prevailing over the age than a true religious zeal.
5 Pages(1250 words)Book Report/Review
Review of The Big Lebowski
Nor is it the ever popular spoof movies that never seem to cease badger movie screens. Easily the most impressionable throughout the movie are the dream sequences that are filled with color and ridiculous scenes but do not cheaply take away on the hilarity of the entire film.
2 Pages(500 words)Book Report/Review
Cargo Cult
With various forms of cargo cults emerging in Melanesia, there are quite a few similarities that are borrowed from the native or traditional mythology of the Melanesian and are then extended to, perhaps, make sense of the new world that they encounter now with the new people and their new and alien customs.
5 Pages(1250 words)Essay
A Web of Brands by Naomi Klein
Klein has strong reasons why she writes in detail about the strike of the garment workers and its settlement in paragraph nine. I think she has included this to illustrate her point; to prove the reality and veracity of the incidents in the Southeast Asia; and to present the inevitable that certain workers have no choice.
2 Pages(500 words)Book Report/Review
Ethical Brands and Consumption
The article has pronounced contemporary relevance, especially in the light of growing interest in Fairtrade certified products. This is evident from the claim by Fairtrade Labelling Organizations International (FLO), that in 2006, the number of Fairtrade licensees increased from 1,514 to 1,954.
6 Pages(1500 words)Book Report/Review
Writing in Old English
In the present volume, which is in effect a sequel to the earlier one and in the same Cambridge series, she focuses on the apocryphal texts by which the cult was nourished. It is a two-part book, the first part a historical account in six chapters f the Marian apocryphal corpus, the second a critical edition, with extensive commentary, f the three main surviving Old English texts, along with an appendix giving illustrative Latin versions.
8 Pages(2000 words)Book Report/Review
Write a summary of Chapter 12,13 and14 of the Book: African Traditional Religions in Contemporary Society by Jacob K. Olupona
It is apparent that the changes comprise of globalization, commercialization, politicization and characterization among other aspects. This implies the traditional beliefs are changing to
2 Pages(500 words)Book Report/Review
Racism And Prejudice
The root causes of racism and anti-Semitism are derived from the ideology of the white man’s burden that continues to be the hallmark of white supremacy. In addition, one cannot diminish the fact that America was founded upon the idea of “melting pot.” Even prominent figures such as Albert Einstein called racism America's "worst disease."
3 Pages(750 words)Book Report/Review
The Art Work in the Age of Mechanical Reproduction
It is instead mass reproduced and copied. The aura of an artwork is the art that withers in the mechanical reproduction age. The process involving mechanical reproduction of the artwork is
2 Pages(500 words)Book Report/Review
Let us find you another Book Report/Review on topic Cult Brands for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us