Nobody downloaded yet

Fuji Xerox Strategic Alliance - Essay Example

Comments (0) Cite this document
Summary
According to Wikipedia, "strategic alliance is a formal relationship between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations." In simple terms, strategic alliance is an arrangement between two companies who have decided to share their resources in a particular project.
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.7% of users find it useful
Fuji Xerox Strategic Alliance
Read TextPreview

Extract of sample "Fuji Xerox Strategic Alliance"

Download file to see previous pages However, the 4:1 success ratio of strategic alliances has not deterred companies and business enterprises from continuously forming strategic alliances. The most viable reason for this continuation of forming strategic alliances despite the frequent failures may be the present era's increasingly competitive environment.
Business firms and companies in every industry are searching new and more effective ways to increase and sustain their competitive advantage. In this search for new mediums to augment the competitive advantage, most of the companies have realized that, owing to a variety of reasons e.g. cultural and social differences, change in consumer's needs and wants and today's accelerating technological advances, significant improvements in performance and competitive advantage cannot be achieved alone ( Whipple J.M. and Frankel R., 1999). Per se, the traditional response of acquisition to enhance the performance and competitiveness of a company is no longer the only alternative. Strategic alliance is the new alternative that facilitates the merging of partnering companies or firms' individual strengths and expertise while also compensating for the participating companies internal resource scarcities without them having to make the required investments for the actual ownership.



The most fundamental aspect for a strategic alliance to be a successful, is finding the right match in which experience, expertise, knowledge and strategic resources of the participating companies will complement each other. However, in the business arena today, the researchers have found out that newly formed strategic alliances are more vulnerable to failure than those which have lasted for some time (Lunnan R and Haugland A.S., n.d1.). According to Steve Steinhilber, the vice-president of Strategic Alliances at Cisco, "companies worldwide launch more than two thousand strategic alliances every year, about the quarter of them are complete failures and more than half never deliver as promised" (Steinhilber S, 2008).

However, amidst these strategic alliance failures there is the "Fuji Xerox", the strategic alliance between the Japan's Fuji Photo Film Co. Ltd and America's Xerox Corporation, which can be said to be the most successful long term strategic alliance, till date. Hence this paper has been developed as report that envisages the evolution of this strategic alliance between Fuji and Xerox and how it became the most successful strategic alliance as "Fuji Xerox". In the course of understanding the factors that facilitated and made this venture the most triumphant long term strategic alliance, the report perhaps, will also be able to shed some light on the essential building blocks of successful alliances and how to establish them.

Creating a ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Fuji Xerox Strategic Alliance Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Fuji Xerox Strategic Alliance Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/miscellaneous/1509108-fuji-xerox-strategic-alliance
(Fuji Xerox Strategic Alliance Essay Example | Topics and Well Written Essays - 2000 Words)
Fuji Xerox Strategic Alliance Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/miscellaneous/1509108-fuji-xerox-strategic-alliance.
“Fuji Xerox Strategic Alliance Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/miscellaneous/1509108-fuji-xerox-strategic-alliance.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Fuji Xerox Strategic Alliance

Strategic Alliance

...? Strategic Alliance Table of Contents STRATEGIC ALLIANCE 19 2 Introduction 4 Strategic Alliance Trends 5 Reasons for Strategic Alliances 7 For entering into new markets and growth 7 To decrease the financial risk and share the cost of research and development 8 Achieve competitive advantage in market 8 To obtain new technology and innovation 9 Forms of Strategic Alliances 9 Risks of Strategic Alliance 10 The clash of different culture and absence of chemistry between the parties 11 Lack of right co-ordination among the management teams...
12 Pages(3000 words)Essay

Greener Supply Chain System at Fuji Xerox: Promotional Plan

...Xerox for two weeks. Secondly, wall posters will be disseminated in all hallways, elevators, toilets, and other relevant places in the buildings and manufacturing plants of Fuji Xerox. This is to further bombard the employees with the message of the Be Greener campaign. An example wall poster is displayed below: Exhibit C: Sample Wall Poster Thirdly, pamphlets will also be distributed in strategic areas of the company such as lobbies and waiting areas in various corporate offices of Fuji Xerox. This initiative is intended to spread the message not only to the employees of the company, but more importantly to its business partners who may...
10 Pages(2500 words)Assignment

Strategic Alliance

...? Strategic Alliance Introduction Strategic alliance is a relationship, which is formulated between two or more parties in order to follow agreed goals. Along with this, the companies aim at meeting the critical business needs while maintaining their separate entities. This form of cooperation tries to cover the loopholes of mergers and acquisitions and provide opportunities for remaining independent organisation while working together on some critical projects. This is basically an arrangement of two companies which take a decision to share resources in order to maximise their benefits from their projects (Dumela 2004). In strategic alliance, there is less involvement and it is temporary in nature which is unlike joint venture... , for...
15 Pages(3750 words)Assignment

Application of Neo-institutional and Practice Theory to Fuji Xerox

...?Application of Neo al and Practice Theory to Fuji Xerox Fuji Xerox Australia Pty Limited is a proprietary company that has a ranking of 401 amongst 2000 of the top Australian companies. The major source of revenue generation for the company is marketing and services of photocopiers, laser printers, fax machines and wholesale of related machinery in Australia. The purpose of this report was to evaluate the transition of a copying hardware manufacturing and distribution company into an all-encompassing service provision business model. Such a transition would require extensive capability change management because an adaptive change model would enable Fuji...
4 Pages(1000 words)Essay

Strategic Alliance of two companies

...Strategic Alliance of two companies Summary: A strategic alliance is formed when two or more companies merge together whether they may be for financial purpose, to enlarge the business and to enhance the performance of the business. The Strategy Design suggests as to how to align with the other company. What should be the process? The companies chosen here are Sony and Ericsson. The two companies merged together in the year 2001. Ericsson had the technology of making cell phones and Sony being a global leader in the entertainment industry was meant for aligning with each other. The main reason for the merger of the business was to compete against the other mobile brands...
10 Pages(2500 words)Essay

Mergers, acquisitions and strategic alliance

...govern the reason and the purpose of the mergers and acquisitions and alliances taking place in the global market place. While much has been studied on the reasons of success and failures of M&A, the strategic reasons behind the mergers, acquisitions and alliances are being looked at in this paper. This paper will not focus on the post-merger success or failure but concentrate on the strategic reasons that prompt firms to enter into M&A and alliances. Mergers and acquisitions (M&A) has been described as ‘among the most important strategic decisions companies ever make’ (cited by Duncan & Mtar, 2006). Acquisitions can be based on...
23 Pages(5750 words)Essay

Strategic Management- Xerox

...In unrelated diversification, companies actually venture into products and markets which are unknown to them and do not fit into the existing resources and capabilities of the firm. The overall idea is to basically increase the size of the firm, achieve more flexibility as well as better reception in the capital markets. It is also because of this reason that the unrelated diversification has actually little to do with the existing business of the firm and it actually adapts this strategy in order to further expand and tap into the markets which are not the traditional markets for the firm. Xerox Corporation is a multinational document management firm involved in production and selling of printing related products and...
2 Pages(500 words)Essay

Strategic alliance

...The article has raised critical issue of forging strategic alliances in the corporate world. It has discussed the pros and con of the alliance and the importance of testing its efficacy in the long run. It also informs that the managerial leadership becomes a very important ingredient of decision making process that can define the success or failure by accurate assessment of the need for alliances. The benefits and disadvantages of the strategic alliances are given in details that show good understanding of the business strategies. The different stages of alliances help to assess the success of strategic...
1 Pages(250 words)Essay

Strategic Alliance between two companies

...Strategic Alliance between two companies The relationship between two companies or entities sharing the resources available to each in order to achieve a mutually beneficial end is known as strategic alliance. Among the various options available to a company, strategic alliance is one that involves sharing of resources and establishing a cooperative relationship with the other. The alliance has to be headed with an efficient executive leadership and supported by the lower management so as to achieve the highest levels of strategic management at a macro level. For example, two companies form a...
8 Pages(2000 words)Essay

Joint ventures and strategic alliance

...Strategic alliances and joint ventures Introduction Strategic alliance involves an agreement between two or more than two organizations. The agreement is aimed at cooperating on specific activities in the business. The aim of the alliance is to ensure that the parties to the alliance benefit from the strengths of one another. The union also enables the parties to gain a competitive advantage as compared to other companies with the same ventures. A response to globalization needs and increasing uncertainty and complexity in the business environments necessitates ventures and alliances (Culpan 2002). Strategic alliances promote knowledge sharing and expertise between the parties. It also fosters reduction of risks and costs between... the...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Fuji Xerox Strategic Alliance for FREE!

Contact Us