StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Business Strategy (Viking Sewing Machines) - Case Study Example

Comments (0) Cite this document
Summary
Overview:-The VSM group AB formerly known as Viking Sewing Machines AB, changed its name in 2002. VSM group become an independent company, developed, manufactured, marketed and sold household sewing machines. Clearly its product line has been divided into two parts i.e…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.7% of users find it useful
Business Strategy (Viking Sewing Machines)
Read TextPreview

Extract of sample "Business Strategy (Viking Sewing Machines)"

Download file to see previous pages Company has reformulated its strategy documents, created new mission statement. The changes started with the change in the distribution network and to make retailers as dealer-partners and to motivate them to promote exclusively the company's products. In its biggest market (US) company collaborated with large retail chain Jo-Ann Fabrics and crafts and opened exclusive retail outlets. In its original country (Sweden) company has already a large retailer's network. In other parts, the company do not have exclusive retail network. Changes at the top management level with widespread changes in overall organizational structure as well as in operating systems. Now in the changed situation company has to adopt different business strategies and analyze that whether these strategies are successful or not.
Business strategies: There are three main success criterions for the companies Suitability, Acceptability and Feasibility, which could be analyzed as follow: Suitability: It is a broad criterion concerned with whether a strategy addresses the circumstances in which an organization is operating the strategic position. Suitability can be thought as the rationale of a strategy and whether it makes sense in relation to the strategic position of an organization.
Feasibility: Feasibility is concerned with whether an organization has the resources and competences to deliver a strategy. A number of approaches can be used to understand feasibility. Financial feasibility and Resource deployment are the two important approaches generally used for feasibility analysis.
Now we will analyze the company VSM on the basis of above mentioned three criteria.
The mission statement, VSM has clearly defined its priorities as to develop, produce, market and sell consumer sewing machine and related products, creating demand, being a customer driven company through providing quality products, satisfy customers and dealers-partner alike, and continuously adding values to its brands. It specifically emphasized on employees satisfaction and growth opportunities by adding value to its human resources. Its ultimate aim was to be a leading premium company in the world of sewing. It basically aims towards consolidation of its position in the market. To achieve these objectives, company has to formulate its business strategies carefully after analyzing its core areas of competencies, its strategic positioning in the market as well as the various choices it have in its existing situation. For the next 5 years mainly company has to identify its areas of operations and production, marketing and distribution strategies, financial planning and prudence, expansion strategies, and careful evaluation of various choices it have to formulate its competition strategies to remain successful sewing manufacturing machine company. Strategies might be regarded as suitable from the point of view of: existing opportunities in the environment and avoiding threats; capitalizing on organizations strengths and avoiding or remedying weaknesses; addressing exceptions.
The general environment of western market for sewing machine is becoming saturated and shrinking. Even industrial demands are going down and therefore professional and domestic sewing machine market seeing a slump. Therefore VSM group has an opportunity to expand in East European market and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business Strategy (Viking Sewing Machines) Case Study”, n.d.)
Business Strategy (Viking Sewing Machines) Case Study. Retrieved from https://studentshare.org/miscellaneous/1508015-business-strategy-viking-sewing-machines
(Business Strategy (Viking Sewing Machines) Case Study)
Business Strategy (Viking Sewing Machines) Case Study. https://studentshare.org/miscellaneous/1508015-business-strategy-viking-sewing-machines.
“Business Strategy (Viking Sewing Machines) Case Study”, n.d. https://studentshare.org/miscellaneous/1508015-business-strategy-viking-sewing-machines.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Business Strategy (Viking Sewing Machines)

International Business Machines Corporation

...International Business Machines Corporation (IBM) –United States This is the third largest publicly traded technology American Multi-national Corporation, with it’s headquarter in New York, USA (Benjamin, 2010). The company is based in the IT industry, where it is involved in the manufacture and production of computer hardware and software, which it sells to its customers, who are both organizations and individuals. The company is also involved in offering infrastructural services for its customers. This infrastructure includes the facilities and structures necessary for the computer hardware and software it manufactures to function (David, 2007). In the line of products and services offered by the company to its customers...
8 Pages(2000 words)Term Paper

Machines

...?Ergonomics is mainly concerned about the design of machinery in accordance with the capabilities of human body in order to optimize the productivityof human beings and machines through an efficient relationship and interaction between the two. There are various different limitations to the way human body can work, a working environment that is best suited to the human body can generate productive results. The development of machines exactly in accordance with the limitations of human body is very difficult; similarly humans cannot use a machine to its highest efficiency because the limitations of human body and capabilities vary from one individual to the other. There are other factors beside the physical limitations of human body...
1 Pages(250 words)Essay

Viking

...Introduction This essay provides an insight into the term 'Viking' and the most appropriate meanings assigned to it in connection with its history. Vikings have had a long renowned history of their own that has made the word being interpreted and understood in various manners. The word has both been associated with a tribe or individuals in historic sense owing to their activities and also been identified in a pure linguistic form. The essay discusses the most celebrated ones and finally points to the best definition of the term 'Viking' in the historic sense. Viking- The Term Simpson (1967, p11) propounds, "In medieval Scandinavian languages, a vikingr is a pirate, a freebooter who seeks wealth either by ship-borne raids on foreign...
3 Pages(750 words)Essay

Thinking machines

...CHAPTER 4 QUALITATIVE CONTENT ANALYSIS Purpose of the Paper As the use of machine increases, so do the scope of their utility and the strength of their capabilities. With computers and robots trying to achieve human-level intelligence, human kind have often paused to consider whether machines have actually gained the capability to think. ‘Can machines think?’ is a question posed by the famous British mathematician and computer scientist Alan Hume Turing who proposed the Turing Test to gauge the thinking capability of machines or computers. This paper examines the questions from different perspective and endeavors to come to a definite conclusion on whether machines, in their most ubiquitous form as computers, have achieved the human...
18 Pages(4500 words)Essay

Hydraulic Machines

... of mechanics which relate continuity of mass and energy with force and momentum together with solid mechanics properties. Hydraulic machines are those machines which convert hydraulic energy into mechanical energy (further converted into electrical energy) or mechanical energy into hydraulic energy. The former types of machines are called turbines and the latter, pumps. Impact of a Jet onto a vane A combination of both pump and turbine is used in fluid couplings and torque converters for the transmission of power smoothly through a fluid medium. The analysis of impact of fluid jets on vanes is typically involved in the design of an efficient turbo-machine. When a vane moves away from the jet as shown in the below figure, the mass flow...
4 Pages(1000 words)Essay

International Business Machines Corporation

...IBM International Business Machines Corporation (IBM) was incorporated on June 16, 1911 as the Computing-Tabulating-Recording Co. (C-T-R). At this period, C-T-R manufactured and sold a wide range of machinery from meat and cheese slicers to commercial scales and industrial time recorders to tabulators and punched cards (IBM Para 1). In 1924, C-T-R changed its name to International Business Machines Corporation. In 2011, the company celebrated its centenary anniversary. As at now IBM is a large globally-integrated enterprise, which operates in more than 170 countries. In the financial year ended December 2010 the company had made revenues of US$ 99.9 billion and had employed 426,751 employees worldwide. Over the years IBM has continued...
1 Pages(250 words)Essay

Viking Ceramo ST Comparison

... October 16, Marketing Ali Alsharif RE: Report: Viking Ceramo ST Comparison Introduction The report will statistically analyze the differences between the Viking Ceramo and Viking Metallica brake pads. The variables are based on the price, performance and features of the two brake pads. The report will use the variables to gauge the cons and pros of the pads and come up with the winning brand (Beer and David 48). Background Individual analysis and data examination were carried out to come up with detailed information. Figures from the statistical tables and known facts were used to comprehend the recommendations for the marketing department. The ceramic brakes seem to last longer despite daily vehicle activities. Additionally...
2 Pages(500 words)Lab Report

International Business Machines

...International Business Machines Firms Business Lines International Business Machines, IBM, is a multinational corporation with its headquarters located in Armonk, New York. The corporation area of specialization is mainly consulting and technology. It markets and manufactures computer middleware, software and the hardware. Besides, it also offers consulting, hosting and infrastructure services in the fields that range from nanotechnology to mainframe computers (Rouse, 2015). International Business Machines business lines are mainly Software Group, Storage and Technology Group, and Global Services. The IBM Global Services also has business lines that include the Integrated Technology Services, Strategic Outsourcing and Business Consulting...
3 Pages(750 words)Essay

Toyota Sewing System

... system had been well acknowledged by the AAMA {American Apparel Manufacturing Association} as a limited convenient work unit comprises of 5 – 16 people executing a measurable task. The machinists are inter­changeable between responsibilities inside the grouping to the extent. Practical and incentive com­pensation relies on the group’s yield of primary quality output. (Richard C. Dorf, 2004) In Toyota sewing system the processes are assemblage into a unit instead of being separated into their small­est mechanisms. Under the system it has been regulated that the less num­bers of multi-functional operators perform their services on the machines which are usually prearranged in a “U-line.” Every one of the machine operators in the team...
8 Pages(2000 words)Case Study

Company Strategy to the Public Sector

The definition of corporate strategies emphasizes the need for the organization to satisfy the needs of all the stakeholders if the organization is to achieve its overall objective of maximizing shareholder value. Stakeholders include employees, customers and the communities in which the organization operates. Employees, customers, and communities, therefore, have a significant impact on the success of the organization and thus on the corporate strategy of the organization. In formulating corporate strategy, organizations need to identify and priorities strategic issues, which involve scanning, selecting, interpreting and validating information. (Schneider, 1989).
The aim of this paper is to explain the strategy of an organiz...
7 Pages(1750 words)Assignment

Internal and External Environmental Analysis for the Bakery Business

Liberalization of foreign investment and technology policy of the government is supportive of establishing industrial units in the country.

Threat: The UK food regulatory authority is planning to enforce the EC Regulations relating to food labeling. The labeling requirements under the new regulations will affect the food industry as the suppliers will be legally obliged to disclose the GM content of foods to the caterers. Thus business firms in the bakery industry also will be effected through the exclusion of flexible manner of labeling arrangements in the case of flour confectionery involving GM Soya or maize. (Genetically modified and novel foods (labeling) (England) regulations, 2000).

Trend: The new subs...
6 Pages(1500 words)Case Study

Evandale's Business Plan

Evandale’s mission would have a strong impact on the company’s later brand development.
When a company determines its mission and its vision, it needed to determine its objectives to accomplish that vision. I did not see the objectives—where the company was heading through in the presentation. A clear objective would have enabled me, as an audience to also picture where the company would want to go and would serve as the benchmark for me to assess the later strategic choices the company would state in the presentation.
According to the slides, the potential demand for caviar and the sturgeon products are “100x” bigger than the current supply. I would have wanted to see a reliable source for...
7 Pages(1750 words)Case Study

International Business Machines Corp

... International Business Machines Corp. This report identifies the concept of telecommuting at IBM, Indiana and the various problems encountered in the successful implementation of this technology. The company has a feedback system which serves as the basis of the findings on which this report is based. The problems of telecommuters, the concerns of the management and the probable causes for the same are discussed and suitable solutions are suggested which can be implemented with ease by the office. 1. Introduction International Business Machines Corp. (IBM) is the pioneer in innovation in information technology and has leveraged the same for its benefit to the extent possible which is demonstrated by its telecommuting...
7 Pages(1750 words)Case Study

The Management, Leadership and Teamwork Competencies Required by a Small Business Owner

On the other hand organizational leadership is defined as the ability based on the specific skill of an individual to lead his/her subordinates in a manner that pre-planned organizational goals could be achieved within the defined time-frame.

According to Burns (1978) and Bass (1985), transformational leadership has a set of category constructs such as values, morals, farsightedness, long term goals, principles, acute awareness about the dividing line between causes and symptoms, mission statements, strategic perspectives, and human resources. Similarly, they identify a set of category constructs in the transactional leadership also. For instance concentration on the task at hand, short term goals and tactics, confusion co...
6 Pages(1500 words)Coursework

Business Information Systems

...Club IT - Part Three of Phoenix BIS 219 Introduction to Business Information Systems Club IT – Part Three _________ _________ DATE ________ Table of Contents Table of Contents 2 Abstract 3 Overview 3 Business background 4 Current Technology Structure of Club IT 5 Problem Assessment 5 Club IT Business Goal and Strategy 6 Assessment of Needs 7 IT Solutions for Club IT 8 Decision Support Systems/ DSS 8 Customer Information System 8 Data Mining for Business Performance 9 Enterprise Resource Planning 10 Supply Chain Management 11 Customer Relationship Management 11 Conclusion 11 Bibliography 12 Abstract Club IT is a nightclub that is currently operating with the traditional technology structure. Club IT nightclub is most popular club in its...
8 Pages(2000 words)Case Study

Business Administration

2. Describe your career aspirations, the contribution you will make to the programme and, if you will be sponsored, the value you will add to your sponsoring organisation – 500 words

I researched all of the universities in the United Kingdom (UK) and the Warwick MBA called my attention since it is one of the best-reputed universities in Europe. This will give me an opportunity to introduce myself to business and understand Financial Markets and Management. This will expand my horizons both in the theoretical (course content) setting and the praxis (networking). This will also enable me to obtain my degree without having to resign to my current job, especially, during this current financial turmoil.

We s...
6 Pages(1500 words)Essay

Business Plan Real Estate Agency

re representing our company as their business consultants and our responsibilities are limited to the knowledge of the client’s business and information provided by the client.
The company Of-Fit has been operating as office supplies and equipment supplier since 1998. Their corporate office is in Aberdeen and it has excellent industry relations. The company is a sole proprietorship and its owner is Mr. Andrew Schwatz who has been working in the industry for more than 20 years. The company current staff is 8 and its revenues are £115,690 and £156,178 in 2008. The company aims to expand its operations in other business areas and regions of the UK.
The detailed business plan developed for this report incor...
12 Pages(3000 words)Business Plan

The Main Threat to Small Business

When it comes to reliability factor big businesses are able to sustain because of their track record. Big businesses are able to pacify their customers using their past successful track records.
Nowadays most of the business opportunities and orders are posted online. This means that business providers need to be well integrated with supplier systems through online facilities. The infrastructure of the business model needs to be updated. But this is not an easy task for small businesses. E-based procurement is possible only with a well-maintained network on the internet. This requires a lot of financial and technical necessities which could not be supported by small businesses. On the other hand, Big businesses are well equip...
8 Pages(2000 words)Assignment

Business Sustainability and Society: Coca-Cola Company

...Running Head: Business Sustainability & Society Business Sustainability & Society [Institute’s Business Sustainability & Society Introduction Since centuries, ethics has been a crucial and significant component of the human societies that contributed enormously in the creation of norms and values through religious influences, as well as through contribution of intellectuals and philosophers in the society. Unfortunately, nowadays, it is an observation that individuals, organizations, and even nations have commenced to overlook the phenomenon of ethics in their practices, specifically in the business sector that has become the major stakeholder confronting criticisms related to ethical practices. Critics (Crane, pp. 23-29, 2007) argue...
10 Pages(2500 words)Case Study

International Business: World Economic Forum and Davos 2010

...Introduction Globalization, one of the most hotly debated issues means global capitalism to some while others consider it to be the continuation of modernism with the forces of wealth, progress, democracy and happiness at play (Kellner, 2002). Globalization is considered to be beneficial which promotes economic prosperity, cultural diversity and technological advancement. According to the critical social theory, technology and capital work together to create a new globalized and interconnected world. While each force of globalization is important, technological revolution has impacted the business models, value creation and differentiation (Spelman, 2010). The cloud computing technologies that have made the popular social networking...
7 Pages(1750 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Business Strategy (Viking Sewing Machines) for FREE!

Contact Us