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Management of Marketing Channels - Assignment Example

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Flextronics is the second largest multinational company in the world. This assignment compares the company with its competitors and focuses on the strengths of the company that have placed it at such a position and also the reasons to why it is not the market leader…
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Management of Marketing Channels
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Management of Marketing Channels Flextronics and Section # of Flextronics is the second largest multinational company in the world. This assignment compares the company with its competitors and focuses on the strengths of the company that have placed it at such a position and also the reasons to why it is not the market leader. Recommendations for Felxtronics are also part of the essay.
Strengths of Flextronics over weaker competitors
Felxtronics believes in Market-focused leadership that caters to eight essential market segments. They believe in absolute customization that is backed by their efficient logistics system that have solutions for freight forwarding, run a global management program that coordinates all the strategic functions of the supply chain and also connects Flextronics across the world. They provide with special services like build-to-order that directly fulfil the demands from production at a low cost. Build-to-replenish and configure-to-order are also included. The company has an excellent supply chain management with low inventory levels that provide to its network spread over 30 countries across the world. Their supply chain management is extraordinarily efficient since it is backed by key performance drivers like inventory management, transportation management, information system and IT integrated systems to provide the right product at the right time and place. Their worldwide supply chain provides cost-effective services available to all. Reverse logistics is yet another innovation that backs their supply chain by pulling out damaged, obsolete or over-stocked products and redistributing them by using disposition management rules to maximize the original lifecycle of the product. Overall, Flextronics provides low cost products worldwide through a very efficient and effective supply chain management system backed by logistics solutions for maximum customer satisfaction since satisfying the consumer is the primary priority of the company.
Comparison with the market leader and why is it the leader
Venture Corporation being the leader provides an excellent combination of manufacturing and delivering facilities. Their leading edge includes total customer satisfaction that is backed by a customer-centric organizational structure that facilitates smooth communication. This program hires managers who are assigned to every customer who are experts in understanding and providing for the unique needs for each customer. These managers have access to the operational cluster and take feedback. In Asia, they are assigned to the working premises of the customer for better planning and management. Secondly, their cluster strategy that has clusters located in South-east Asia, North Asia, Europe and U.S.A. These are connected to form one effective global enterprise. Lastly, they provide the latest technology in designing anything their electrical engineering experts aim to produce results beyond expectations. This way their IT system helps communicate with partners all over the world in real time and also provides efficient customer services 24 hrs a day.
Recommendations
To move up to the top and lead the market Flextronics must expand within the continents they exist in through more effective and influential partnerships to increase their market share. They can incorporate total customer satisfaction program like Venture corp. as well. Flextronics must improve its IT system and aim to provide unparalleled products like the leader. Since Venture meets the quality requirements of ISO 9001:2000 etc. The cluster strategy is also good to improve the supply chain further.
Bibliography
Logistcis solutions in Flextronics. Available from
< http://flextronics.com/en/Logistics/tabid/148/Default.aspx> [Accessed 14 October 2007]
Information on Venture Corporation. Available from [Accessed 14 October 2007]
Leading edge of Venture corporation. Available from http://www.venture.com.sg/edge.html [Accessed 14 October 14, 2007] Read More
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