We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Citibank Case Analysis - Essay Example

Comments (0)
The process of economic liberalization took shape in the Asia-Pacific region during the 1980s. In markets like Australia, Singapore, Hong-Kong, Singapore, and Taiwan credit cards were already in use in a big way. The market share of Citibank was not much in these markets until this time…
Download full paper

Extract of sample
Citibank Case Analysis

Download file to see previous pages... It will be therefore a wise decision on the part of Citibank to launch its Credit card business in the Asia-Pacific region with full force. Such an approach is required in the early 1990s because;
i. Since the era of gloabalisation is just taking shape, therefore for an international bank like Citibank having years of experience, it will be easier to convince the customers in the neo-liberalised markets.
ii. Since a number of local banks and American Express are already in the market place with their own cards, it will be easier for Citibank to take a leaf out of their experiences and adopt an approach which takes due precaution in avoiding early losses.
iii. In order to compete with American Express, it will be a wise decision on the part of Citibank to make its presence felt before Amex leaves an indelible imprint in the minds of the credit card customers in these markets.
iv. No doubt economies of Asia-Pacific nations are less developed than those of US and Europe, but the economic turnaround in countries like Indonesia, Thailand and Philippines after the slowdown shows the resilience of these nations in fighting back the adverse conditions.
v. The real market lies where there are more people. ...
This search will bring them to Asia Pacific. Therefore the marketing efforts of these companies will be promoting the usage of credit cards. Citibank has to be there at the scene of action to reap the benefits.
vi. Citibank has two pairs of experienced hands in Rana Talwar and Pei Chia to devise strategies for the local populace in India and China respectively.
vii. In fact when Jaitirth Rao, country manager for India, says that, "launching a credit card with little infrastructure has great potential to be a major headache down the road", he is in fact being realistic in his approach and desired that Citibank must take this business rather seriously in India.

Citibank has an upscale base. Its mission in Asia-Pacific region was to be the most profitable and preeminent provider of a wide array of financial services to an increasingly affluent upper and middle-income market, and to reach the rapidly growing middle income households in this region. It has its presence in 15 countries in varying degrees. For the time being the bank will serve its purpose if it continues to work on its mission and position the credit card for the upper-income segment and the rapidly growing middle-income households. This way the bank will get ample patronage and time to consolidate its card operations. If it is able to gain enough customers in this segment thereafter it can go for the lower-middle-income or lower-income group.

Citibank is already active in 15 countries in the Asia-Pacific region, mainly in the banking business. Its credit cards are in use in Australia and Hong-Kong. Malaysia too has a variety of credit card options ranging from American Express to the local banks. In order to set a priority for fresh launches, Citibank will have to make sure ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Citibank case study
It operates under the parent organization named Citigroup, which is third leading investment organization in banking sector in United States. It is one of the preeminent organization serving about 200 million customers across the world with a strong corporate image and identity in the market.
6 Pages(1500 words)Essay
Implementation of Balanced Scorecard by Citibank
The effective implementation of balanced scorecard calls for an effective control system that incorporates values, measures as well as other valuable measures that contribute to an organization’s overall well-being. By drawing upon sociological, psychological and economics studies on the selection and implementation of a balanced scorecard by Citibank
10 Pages(2500 words)Essay
E-Business Strategy Review Report on Internet Banking : CitiBank
Citibank has been one of the pioneers of Internet Banking from a very early stage of internet revolution. Citibank management was quick to judge the future of business and banking lay in the internet boom and wanted to fully capitalize itself on it. The report will be discussing the situational analysis keeping in mind the theories of PEST and SWOT analysis, the industry analysis like the porter’s five forces.
16 Pages(4000 words)Essay
Citibank IN New Countries for Futures Markets Development
Similarly, market entry strategies refer to the pre-planned methods incorporated with the intent of delivering goods and services to targeted markets for instance, through distributions (Bhattacharyay 36). These market entry strategies vary depending on the product or service in concern as well as the key objectives of the business.
3 Pages(750 words)Essay
Citibank,NA. Citigroup
The bank is based in New York in the United States and operates in 44 countries in North America, Latin America, EMEA and Asia (Boone and Kurtz 54). Citibank, N.A. is a wholly-owned subsidiary of the Citigroup, Inc. The company deals in various financial activities, the most popular services offered by Citibank are investment banking, consumer finance, e-commerce, mortgage lending, cash management, commercial banking and trade finance, “retail banking products and services and private banking products and services” (Boone and Kurtz 54).
6 Pages(1500 words)Essay
The Current Citibank Status
Headlines found on the Citibank main web site in the midst of a global economic crises (and with a $45 billion government bailout in its own coffers), seem bold, except for the lower mortgage payments on home loans. In the meantime, who's got savings Supply and demand, consumer behavior, decision-making, firm behavior, and market structure-these are the underlying schema in microeconomics as the overall economy appears to be on a roller coaster ride.
6 Pages(1500 words)Essay
Case analysis
and PESTEL tools which were discussed in the Weeks 9 to 12, this case study analysis outlines the key issues and path for future direction of the company, drawing lessons from other corporations in similar situation, SWOT analysis examines the strengths, weaknesses,
2 Pages(500 words)Essay
Case Analysis (Global Management)
At the same time, the company’s growth and expansion into many different international markets gave the business the benefit of economies of scale, which translated into the ability to procure higher
12 Pages(3000 words)Essay
CITI business case study
Industry rivalry: Citibank notes that the banking industry has always been competitive. Competition has become especially fierce in the last few decades, forcing banks to find new ways of increasing cost efficiencies in order to grow
7 Pages(1750 words)Case Study
Case analysis
a competitive age from other firms that deal with similar services by offering quality products and maintaining a strong relationship with its customers. The two primary types of services provided by the company includes installation of video system solution and live production
2 Pages(500 words)Essay
Let us find you another Essay on topic Citibank Case Analysis for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us