StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Techniques - Essay Example

Comments (0) Cite this document
Summary
The process of dividing the market into different subsets or segments is called segmentation. Each segment is associated with a particular set of requirements and necessities of customers. The main purpose is to recognize who are similar in their attitude and needs…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.8% of users find it useful
Marketing Techniques
Read TextPreview

Extract of sample "Marketing Techniques"

Download file to see previous pages Customers are attracted by luring with many free offers so that they will fall into the trap. By this the company can increase their market share and when they have considerably large customer base the company will remove the free offers given to the customer. This is a very common tactic used in business these days. The following are the Telephone services offered to customers.
2. Cell phones offered free with many months incoming free and hundreds of minutes free talk time with camera phone all the advanced features like blue tooth, wireless internet, giga bytes of storage, mega pixel camera and many more.
Ice cream: No dought ice creams are the most sought after impulse buying eatable since invention and it continues to be. Ice creams are liked by people of all ages and irrespective of gender, cast creed nationality and. Customers are attracted to buy ice creams by offering many flavors and with large varieties of making. Though all ice creams sweet the way there are made and with what ingredients it is made makes it the most desirable delicacy. The latest way of attracting the customers is by offering diet ice cream, which has low calories and which can be eaten by even sugar patients.
Tennis Shoes: It is well known that sports shoes need to be of high precision so that players can rely on them. What makes shoes differ is that for which sport they are used. For every sport the making of the shoes differ. Tennis shoes are made in a manner so that they can glide on the grass court giving the player the extra mile to access the ball from a far distance and at the same time it should hold the ground firmly giving the player that extra confidence. It is this feature, which is used to attract the customers by the company and at the same time pricing them with exorbitant rates. Global players like Adidas and Nike use high end engineering to manufacture sports shoes.
Hair Saloons: The most interesting part about hair saloons is that it needs the minimum investment and the returns are very high. Hair Saloons offer the latest fashion and trends set by the fashion houses. They offer wide varieties of hair color, manicure, massage, facial, grooming required for even bridal make up and etc. It not only women who are now interested but also more men are showing interest in their personal grooming. This attention is being cashed by the boutiques and hair saloons. Hair saloons offer the costumers with the latest technologies in personal grooming. The astonishing part is that hair saloons charge exorbitantly for the services offered.
Frozen Pizza: The segmentation used in frozen pizza is in four categories. Regular pizza, premium pizza, Gourmet pizza and the general fill-im up pizzas. The pizza giants offer with delicious toppings on the pizza to the customer, which lures the customers to grab one at the same time getting so many categories to choose with. They offer with many toppings if selected for five persons like family packs at fewer prices. Apart from this frozen pizza are also available as break fast pizzas and bite size snacks ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Techniques Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Marketing Techniques Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1506101-marketing-techniques
(Marketing Techniques Essay Example | Topics and Well Written Essays - 750 Words)
Marketing Techniques Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1506101-marketing-techniques.
“Marketing Techniques Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1506101-marketing-techniques.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Techniques

Direct Marketing: Techniques And Ways Of Marketing

...Direct Marketing: Techniques And Ways Of Marketing Direct marketing is perceived by many customers as an undesirable way of marketing products. Direct marketing includes techniques such as telephone sales and unsolicited emails. When companies rely on these techniques their credibility as a firm is downgraded. There are other forms of legit direct marketing techniques that have been used by marketers for years to generate revenues. Some of these good direct marketing techniques include catalogs, leaflets, brochures, and coupons. A company that has been very successful globally using a direct marketing approach to sell its products is Amway. Interactive marketing involves having contact with the customer in order to obtain a reaction...
8 Pages(2000 words)Essay

Digital Marketing Techniques

... has been principally focused to depict the advantages of digital marketing. In the context of the online mobile application selling company Mobgets the report will highlight their activeness towards the digital marketing techniques as well as the benefits they are seeking by making the use of digital platforms. The report will also highlight the present market situation of the company. Apart from this the report will also try to illustrate a suitable communication strategy by which the company can satisfy its needs through the use of digital media. Table of Contents Table of Contents 3 Introduction 5 Market Analysis 6 Market Research 6 Competitors Comparison 8 Target Segmentation 9 Management Issues of Mobgets 11...
14 Pages(3500 words)Essay

Modern marketing techniques

...?MARKETING The process through which needs as well as wants of persons are determined and appropriate procedures are adopted in order to deliver products or services which are required to meet the wants and needs is called marketing. The marketers are therefore strategic group of persons who carry out promotions and ascertain that products are moved from the producer to the final consumer. Moreover, certain services following sales are also included within the marketing services. Marketing entails a wide range of activities which span from production, transportation, processing, packaging, advertising as well as sale. Case studies of research studies that have been done in the recent past reveal that majority of modern marketing techniques...
5 Pages(1250 words)Essay

Marketing techniques/Research paper

...? Marketing Techniques for Grad Show Interior Design al Affiliation Marketing Techniques for Grad Show Interior Design Marketing is a salient part of a business success. Interior Resource design Agency (2013) reports that in order for businesses to success, other people must know of the existence of the business and the things that the business provides. Marketing is particularly very important for interior designers who wish to build a strong brand image and make a name for themselves. However, the first step to making this a reality begins by developing a business marketing strategy, which would help the designers rise above their competitors in the market. The marketing strategy adopted must be in tandem with the business plan...
6 Pages(1500 words)Research Paper

Coca Cola and Their Marketing Techniques

...THE COCA COLA COMPANY TABLE OF CONTENTS: INTRODUCTION History of the coca cola company Products produced THE COCA COLA COMPANY REPORT Market share Marketing strategies of the coca cola company Financial report of the company CONCLUSION REFERENCES INTRODUCTION: Company history The Coca-Cola Company is one of the world's largest food and beverage companies. The companies main office is located in Atlanta, Georgia, U.S.A. In 1884 a pharmacist named John Smith Pemberton invented a wine which he named the Pemberton French wine coca, he later developed a non alcoholic drink made from the coca leaves of south America which was flavored with kola nuts, hence the word coca cola, marking the start of the giant company we...
7 Pages(1750 words)Case Study

Marketing Techniques

...Marketing Techniques The several options for the 15-inch LCD TV system could be in terms of its usage of the existing market in a much better manner.Perhaps now is the time for the company to realize its grey areas and play upon them in a rigorous fashion. What this means is that the 15-inch LCD TV system could become a much better household name than the 17-inch LCD TV system if the company makes use of the business intelligence. This suggests that of all the options which are available for the 15-inch LCD TV system, launching better advertising programs and sales promotions could work wonders for the company when it comes to exclusive sales for the 15-inch LCD TV system. This brings to light the aspect of understanding the potential...
2 Pages(500 words)Essay

Identify how fundamental marketing techniques have been used to launch a successful product

... market, or the service provided. With the arrival of modern technology, particularly the internet, innovative business forms have surfaced necessitating an array of marketing techniques to magnetize and maintain customers. This paper will discuss the different marketing strategies employed by BlackBerry that made the company unbeatable in providing the finest mobile technology. BlackBerry’s Brand Repositioning Strategy Before 2002, BlackBerry was principally a wireless electronic mail solution, mainly targeted on the upper corporate sector. Partly based and highlighted from the old logo of BlackBerry phones, its original brand positioning was to be "the best wireless email solution for business." (‘Our Work: BlackBerry: Connecting...
6 Pages(1500 words)Essay

Influences Affecting Consumers - Evaluating Basic Marketing Techniques

...Influences Affecting Consumers - Evaluating Basic Marketing Techniques Application ical conditioning in advertisements In the daily routine,classical conditioning is an automatic process that happens due to repetition or reinforcement. The marketing implications of the theory can be explained through two key elements such as the stimulus generalization and stimulus discrimination. The stimulus discrimination refers to the ability of the individuals to differentiate one stimulus from the others. This is used by the brands mainly to distinguish themselves from the other brands and position them as unique brand. One such example could be any advertisement related to the James Bond Franchisee. The marketers use the trade mark James bond theme...
2 Pages(500 words)Essay

BMW and Mercedes-Benz: Marketing Techniques

...; each one of them attempting to ape the other. For instance, in the mid 90s, both of them used the media, Hollywood in particular, to globally market their cars. In 1995, BMW model was featured in the “Golden Eye”, a film by James Bond. The audience got to see the speed and strength of BMW car through the film. In rivalry, Mercedes made a deal with the Universal Pictures a year later to have its model filmed in the production of “The Lost World” (Ken, 2014). In the era that the Japanese automobile companies hit the market with more luxurious car models such as Lexus, both BMW and Mercedes had to shift their marketing techniques in order to counteract this external rivalry. In so doing, the two German companies shifted...
4 Pages(1000 words)Assignment

Marketing Communictions Strategies of the Col Drinks in the UK

Unfortunаtely for smаll soft drink compаnies such аs the Double- Colа Co., the prize of less thаn one percent mаrket shаre is won only by fighting а dаily bаttle for survivаl, especiаlly аgаinst industry giаnts Cocа- Colа аnd Pepsi- Colа.

The following investigаtion is а cаse study of the successes аnd fаilures of one smаll compаny in the soft drink wаrs. It is а testаment to the meаning of brаnds аnd the lengths thаt loyаl consumers go to keep Double- Colа аs their fаvorite beverаge. Аnd it is аn evаluаtion of how аdequаtely the current regulаtory environment serves the needs of these consumers аs well аs Double-Colаs owners аnd bottlers. It аddresses criticisms thаt the regulаtory environment permits аn uneven plаying...
19 Pages(4750 words)Case Study

Integrated Marketing Communications Programme for Crunchy Crunch Company

The Crunchy Crunch Company (CCC) has been in the business of making crisps and other snacks for many years. They want to build on their reputation for traditional health-conscious consumers. Therefore, they have made the brave decision to move away from the traditional products it has in its portfolio and are about to launch a range of healthy snacks. The brand name for this range is "Fit" to reflect the healthy nature of the products and the people consuming them. So far, four varieties will be available: Fit Fruit (Fruit and corn-based snack) Fit Quiche, Fit Frosty (a savory ice cream) and Fit Crackle (a crisp like product).

“According to the American Marketing Association, marketing research is the systematic g...
8 Pages(2000 words)Case Study

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

The Popularity of Mobile Phone Marketing

The marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible.
The current issues in marketing are those which have not been that prevalent/popular or even existent a year ago, and this is where the need for a spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them into their marketing practices when they step into practical life. Not just those in the making, but it is essential for currently established marketers to be flexible for these current issues so as to provide the best mark...
10 Pages(2500 words)Term Paper

Marketing Research Plan: Old Navy

Gap’s credit ratings thereby limiting access to the capital market, international trade matters which may be disruptive of the supply chain, changes to its IT systems disruptive of operations, changes in the IT services agreement with IBM that can disrupt operations and produce adverse effects on financial results, international expansion through franchising and other arrangements may impair the value of its brands if unsuccessful, products are subject to risks associated with overseas outsourcing and manufacturing, and failure of vendors to adhere to Gap’s code of vendor conduct could harm the business. From available data in the 2007 Annual Report, both the Gap and Old Navy brands have exhibited declining net sales....
11 Pages(2750 words)Business Plan

Postmodern Marketing

The notion has been lingering around for almost a century. Hence, nowadays, it is ordinary for businesses, and public sector organizations, to take advantage of customer feedback as one of the contributions to their marketing techniques and public guiding principles. There is an insignificant sign of their being any decline in the need for market research. The concern is not about whether or not market research is valuable, but a concern of the process research proof should be interpreted (ibid).
Market researchers are at the present-day expected to better understand the entire customer experience. As firms persevere to establish an inclusive image of a customer’s interactions with the organization, hence also are resea...
13 Pages(3250 words)Assignment

Explaining White-Collar Crime through Sykes and Matzas Neutralization Techniques and Mertons Anomie

Modern criminology indicates that the term is of no limitation by referencing to types of crime, which could be enumerated as a crime by the time of the offense, by the type of offender, and by organizational culture (Cote 2002, p. 202). White-collar crimes are generally not associated with poverty or pathologies relating to it. The legal definition of crime is viewed as the only definition of crime, in which the behavior being examined is punishable by law (Sutherland 1949, p. 84).

Sutherland (1949, p. 84) claims that persons belonging to the upper socioeconomic class are involved in such criminal behavior, which is characterized as different from the criminal behavior in which the lower socioeconomic class engage in p...
11 Pages(2750 words)Report

Stop Animation and the Comparison to Newer Techniques in CGI

As with many films, a great creative license is taken with the story, although it retains the original thrills and spectacle.

The great Ray Harryhausen created some of the most advanced special effects of the time within this film. The scenes are exciting and thrilling, although by today’s standards it is easy to spot the differences between what is created and what is filmed from life. Still, the special effects in Jason and the Argonauts are some of the best examples of Ray Harryhausen’s stop-motion animation available. The movie is a mythological creature that is the eighth collaboration between producer Charles Schneer and Harryhausen. Ray Harryhausen’s contributions included those of co-producer,...
13 Pages(3250 words)Term Paper

Marketing Strategies of Apple i-Phone

‘Apple Inc’ is an American multinational corporation designing and manufacturing consumer electronics including computers, notebooks mobile phones, and software products. The company’s best-known hardware products include the iPhone, iPod and very recently launched 3G Apple iPhone.

iPhone became one of the most discussed new technology products, surpassing the wider coverage of other very well-known mobile phones that have been playing the best roles in the market. When Apple CEO Steve Jobs stood on the stage at the Macworld Expo in San Francisco and announced “We’re going to make some history together; Today Apple is going to reinvent the phone” (Jobs 2007), it could really influence...
8 Pages(2000 words)Case Study

Info-Point: Marketing of New Touch Screen Information Technology

The development of the new Info-Point technology, a stand-alone information module designed to offer the public information on tourism, local shopping, weather, and transportation, has created the opportunity to successfully market these information technologies to different UK cities. The entire marketing concept is to establish self-service information centers that offer a wide variety of regional information, utilizing an easy-to-use touch screen methodology to cater to a broad mass market of consumers. 

Touch screen interface systems are becoming more and more common in the UK and abroad. During a pilot experiment using touch screen information technology, the automotive manufacturer Lexus piloted an informatio...
10 Pages(2500 words)Report

The Coca-Cola Company: An Analysis of Fundamental Marketing Techniques

...it their business to know what the consumer wants and have created and sustained brand names that consumers can trust. It can be said then that “marketing is changing to meet the changing world” (Kotler 1999, p. xv). Indeed it is—as it should be. Although fundamental marketing techniques are still being applied, the way that they are being used must take into consideration the “now.” Their various applications may have been modified to keep up with the changing times, but the basic marketing principles that allow for a product to be successfully launched, reinvented and re-launched will always be the same. Hence, a mastery of these marketing...
7 Pages(1750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Techniques for FREE!

Contact Us