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Business Communications - Case Study Example

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The logo represents the name of the company and explicitly explains what type of business it is involved into though its name and the graphics. The name of mugs contains a mug instead of a 'u' and similarly the name cups have the picture of a cup instead of a 'u'…
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Business Communications

Download file to see previous pages... My problem came when we were supposed to purchase chemistry books for our new class. Since I lived near to the book store, my best friend asked me to purchase one for him too. I bought two books, one for myself and the other for my friend at $10 each. The next day I gave the book to my pal and told him that the book cost $15. I told him this price on the presumption that I can keep a $5 commission for getting him the book. My friend unknowingly paid me $15 and that was the end of matters when a day later my friend confronted me about the real price of the book. Feeling ashamed of myself I lied and told him it was for $15. Somehow he had found out the real price from somewhere and had come to me to ask for an explanation. Being a coward, I didn't tell him and then severed my friendship with him. I could have told him the real price and that might have solved my problem. However for two days I felt bad about this whole situation and finally gathered enough courage to go up to my friend and apologize to him and returned him the money.
The company, Mugs and Cups, is in the specialty utensils industry with many competitors fighting to take a lead in the local market. Apart from cups and mugs, all kitchenware in huge verities is also available.
Being in a Specialty industry means that only higher income groups are targeted by offering only Quality products but at a Premium rate. Ethical organizational development underpins all our activities thus our Customer-Oriented Attitude takes us a long way ahead of the competition.

Giving maximum value to our customers via our products and experience at our outlets, we aim to build a huge yet loyal customer base that is sustainable in the long term.

Our main competitor at the moment is coffee giant, Starbucks. Being the market leader, Starbucks business model has earned them huge revenues while taking out smaller coffee houses in the way. Crystal Mugs is a small and young company, but it is giving Starbucks a run for their lives in certain specific areas in New York City.

(Source: www.starbucks.com)

The Starbucks brand name is known globally and it is recognized by its logo by people of all ages. This is mainly due to high budgets for advertisements and marketing strategies. Being a global chain, they have the financial backing and the liberty to open a store in any area they want and they do this well with their blanketing strategy. Being located in every few blocks, they have built a walking to store culture for the customers and by giving them the 'Starbucks Experience', they have won the hearts of many.

The size of operations of Starbucks is so huge that it can wipe away any competitor in a jiffy. With huge expenditures on human resources, strategies and marketing etc., Starbucks is our most threatening competitor. But with increased vigor and passion, we at Crystal Mugs offer a difference for our valued customers.

With intense competition at our heels, we needed to have a strategic location so that competition could be beaten even with their reputation. The location is extremely important for every business which should be close to its target market.

Located in New York NY, just around the Washington Park Square on the Greene Street, so that people who come for a hang out at the park can take a quick stop at Crystal Mugs for Coffee. We even cater to deliveries ...Download file to see next pagesRead More
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