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Technology and Business - Essay Example

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In today's world, technology plays a key role in our daily living. This can best be illustrated by Mc Donald which offers customers a bigger taste of technology such as video games consoles, internet terminals that are usually on the menu to attract new customers, flat screen TVs, just to mention but a few…
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Technology and Business
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Download file to see previous pages Moreover, the corporation is also taking into account the possibility of offering free internet access with food purchases. (Mullins 2001, p.120)
In addition to this, the company is introducing BT Openzone WiFi hotspots into 561 drive-thru stores, fixed-line internet terminals from Datavision, and adapted web- based games for children. According to the organization, the drive-thru and service station restaurants are extremely popular with their business customers on the move. On the other hand, the hotspots allows the businessmen to check their mail, access the internet and download presentations while having something to eat and drink.(Mullins 2001, p.78)
The introduction of wireless office environment that uses Symbol access points and 128-bit security encryption to improve hot-desking facilities for workers moving from site to site has slashed support costs as the organization doesn't have to spend 20 minutes reconfiguring laptops to the office environment. ( Davis 1998, p.105)
The introduction of queue-busting wireless ordering devices into 500 restaurants is also paying dividends in that it has minimized customers queuing times, increase drive-thru sales by five per cent thus 82 per cent of the customers believe that it has improved. (Thompson 2002, p. 95)
Outsourcing and automating Mc Donald...
(Greenberg 2003, p. 130)
The implementation of wireless network by the replacement of laptops and mobile phones of 225 managers to XDA smart phones has enabled the organization to integrate devices and business processes to make better use of its restaurant and office-based wireless networks. (Thompson 2002, p. 98)
Moreover, by implementing the strategy of revenue sharing partnerships and advertising deals with its internet service providers and equipment providers, Mc
Mc Donald is also evaluating chip- and-PIN payment cards readers for its UK branch network. (Mullins 2001, p. 65)
Donald's results have been encouraging since they have nine percent customers using payment cards. (Davis 1997, p. 115)
By using ADSL broadband connections to authorize transactions, McDonald's has been able to decrease the time to process card expenditure from thirty seconds to just four. (Greenberg 2003, p. 95)
Impact of technology on Communication
Photography has evolved from the darkroom to the computer lab, thus most photojournalists use digital camera instead of film. This makes photo editing programs such as Photoshop a must in the industry. On the other hand, abuse of technology has resulted in some manipulated and faked images being passed off by the media as truth. (Davis 1997, p.95)
Impact of technology on Change management
This has enabled organizations to acquire the right steps to appreciate, anticipate, and embrace corporate change through attacking the accessible employee mindset, harnessing incentive, and shaping behaviour. (Mullins 20001, p.88)
Impact of technology on Network
Mc Donald's U.S. received a supplier of the year's award that had an impact on the McDonald's System, ...Download file to see next pagesRead More
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