We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Market Planning and Control - Essay Example

Comments (0)
Marketing is a very important aspect of business venture since the main aim of any business is to make profits. The process of planning and implementing the concept of price, promotion and supply of products and services is very complex and requires a plan; market planning…
Download full paper

Extract of sample
Market Planning and Control

Download file to see previous pages... In addition, marketers need to know any other information that would persuade customers such as health claims, celebrity and expert information. In marketing food products like sandwiches and soft drinks, the marketing strategy has a direct connection with the buying and eating habits. An example is about what the scientists say about eating high fibre foods and reducing cancer risk or eating foods with saturated fats and heart problems.
Developing the format of a marketing plan is the first step in making a marketing strategy. The plan should include; the objective and business mission; situation Analysis; the aims of the marketing strategy; strategic and tactical procedures; the budget and means of analysing performance; and contingencies (Aitken 2004).
The first step is to describe the challenge i.e. product to be marketed; in this case, the products are sandwiches, cold and hot drinks. Situation analyses include several aspects, competitor analysis, SWOT analysis, company analysis and customer analysis. The food industry in London is usually very efficient focussing on the customer requirements in terms of culture, taste and other aspects like scientific information about foods and eating habits. ...
All these are obtained through market analysis of market share and position. As London develops even more, diversity and consciousness on food is also increasing, the city has many restaurants with many educated and middle class people adopting healthy eating (Aitken 2004). On the other hand, the poor are getting worse.
Market Analysis
Market analysis is very complex undertaking especially in the current society where people are more educated, health conscious and open minded. It is therefore very important to study all aspects that lead to purchase of food ranging from nutrition information buyer behaviour, price and event psychological aspects. The best place to find information is from the company's SWOT analysis where market segmentation can be determined by the way the buyer use the products, their requirements, pricing, and how to access them(Aitken 2004). In business it usually very hard to come up with a distinct marketing strategy however the best strategy should involve the use of a "Marketing mix" that addresses the 4 P's i.e. Price, Place, Product and Promotion.
Making decision about the product should bear in mind the advantages and method of control. Quality is most important feature of any product and should not be compromised upon; other aspects would include branding, and packaging. Pricing is also a factor and when making the price tags, it may have to include discounts or offers to attract more customers. Fast foods in London market have a variety of delivery form hence distribution is not so difficult however sandwich and soft drinks business can opt for delivery services and takeaway services. (Aitken 2004) Nutritional information, culture and other scientific data play a very critical ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Operations Planning and Control
ucts and services is critical for ensuring the profitability of any organization. Moreover, whenever the customer demand is met, organizations are able to ensure quality customer service thereby ensuring that the firm locks in customers and positions itself strategically to compete with its competitors.
12 Pages(3000 words)Essay
Planning,Control, and Risk
According to the “Fortune” magazine, Apple Inc. was considered the most admired company in 2008 in the United States (Goldman, 2012). At present, Apple is the largest publicly traded company by market capitalization in the world. Apple Inc. is the largest technological company in the world in terms of profit and revenue, bigger than Microsoft and Google combined (Hughes, 2012).
6 Pages(1500 words)Research Paper
Project planning and control
On the other hand, the process of closely following procedures of operations or activity and dealing with any form of deviations from the actual plan that may mean reconstitution of the original plan refers to control of the plan. Many firms use project planning and control methods to ensure that all their operations are run in accordance with the needs of the final consumers or the target market.
4 Pages(1000 words)Essay
Organisational Planning and Control
In order to accomplish desired objectives and to meet the requirements of customers, organisations belonging to this modern day context needs to adopt as well as execute effective organisational planning along with control by a greater level. Proper and advanced planning helps an organisation to frame strategies which help in the attainment of superior competitive position over its chief business market contenders.
8 Pages(2000 words)Essay
Course financial planning and control
The company falls in Financial, Investment and other diversified group in global perspective. Locally it belongs to General Financial sector. The Finance industry in UK itself is organizing in a formidable industry despite a difficult trading environment.
19 Pages(4750 words)Essay
Project Planning and Control
Many people regard management and leadership as quite distinct, while others see quite close linkages between them. Management is a process that depends upon the competencies and skills of the people who comprise the team assigned to plan and execute a project. Leadership and motivation are catalysts in the successful implementation of a project.
10 Pages(2500 words)Essay
Marketing planning and Control
Their pledged corporate responsibility to raise standards and awareness for the best food for the best health has been making such a great story with regards to product quality monitoring and control and has acquired such achievements with both consumers and government alike.
6 Pages(1500 words)Essay
Financial Planning and Control
This paper analyses the different aspects associated with an engineering business model placing emphasis in financial models. The major topics covered in the
4 Pages(1000 words)Essay
Market planning
We position CREX in the low price high quality category where we face a fierce competition. We aim to attain a 5% market share in 5years from the competitors like Lays,
12 Pages(3000 words)Essay
Operations planning & control
All these strategic operational issues require more detailed analysis of the historical business activity of the Ringinglow farm as well as its future sales forecasts. This
12 Pages(3000 words)Case Study
Let us find you another Essay on topic Market Planning and Control for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us