Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Product and Evolutionary & Revolutionary Innovations - Essay Example

Comments (0) Cite this document
In this short essay, the author presents the requirement of market orientation & inter-functional co-ordination in product innovation and also presents the arguments on innovation theories pertaining to evolutionary & revolutionary innovations.
Lukas and Ferrell (2000…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Product and Evolutionary & Revolutionary Innovations
Read TextPreview

Extract of sample "Product and Evolutionary & Revolutionary Innovations"

Download file to see previous pages They defined market orientation as the mix of customer orientation & competitor orientation. However Slater and Narver (1998. pp1000-1005) argued that customer orientation and market orientation should not be mixed. Customer orientation often results in short term myopic innovations whereby it is assumed that customers know very well what they want and hence following their wish list will automatically result in improved competitive advantages of the organizations. They further argued that customers grossly lack foresight of what they need and hence the organization will end up getting defocused from what they need and hence their products sell till the time the customers change their choices by realizing that this was not they needed. Market orientation appears similar to customer orientation but there is a fundamental difference - market orientation is focused on customer needs and not their desires. Market orientation needs serious inter-functional orientation because the market study needs to be translated into long term goals and corresponding product innovations. An organization can get the best out of market orientation when they have sufficient skills to develop products that are not easy for competitors to imitate thus achieving an overall enhancements in competitive advantages. Olson & Walker et al. (1995. pp. ...
on for new product innovations with help of market orientation - Bureaucratic Control, Individual Liaisons, Temporary Task Forces, Integrating Managers, Matrix Structures, Design Teams and Design Centers. On the other hand, innovations for customer orientation may not require such in-depth inter-functional coordination. Hence, the author concludes that both market orientation and inter-functional orientation of an organization are important and their effective integration results in newness of the products.
"Evolutionary" and "Revolutionary" innovations
Veryzer (1998. pp. 304-321) defined two fundamental types of innovations - evolutionary or continuous innovations and revolutionary or discontinuous innovations. The evolutionary innovations are targeted to evolve incremental innovations of the existing products thus allowing them to continue with improved features. The revolutionary innovations are radical in nature that takes the world by surprise through some kind of breakthrough that forces the corresponding existing products to obsolescence. The author observed that the definitions of the two types of innovations explained by the researchers are from the perspective of the innovators that are carrying out technological changes in the existing products. But these two aspects should also be seen from the perspective of end users as well. From an end user perspective, something is radical only when it completely changes the way they have been seeing the product. The author hereby presents an example of VCR versus CD/DVD players. From the perspective of the innovators, both are completely different technologies and hence CD/DVD players are revolutionary innovations. But the end users may argue that their primary objective was to see video on their television sets ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Product and Evolutionary & Revolutionary Innovations Essay”, n.d.)
Retrieved from
(Product and Evolutionary & Revolutionary Innovations Essay)
“Product and Evolutionary & Revolutionary Innovations Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Product and Evolutionary & Revolutionary Innovations

Evolutionary Psychology

...? Evolutionary Psychology Tyfanny Payne Pennsylvania Schuylkill This paper was prepared for the Evolutionary Psychology, taught by Dr. Scherer. Abstract Evolutionary Psychology is a branch in psychology that examines and identifies several traits that are involved in evolution, such as sexual selection. This branch of psychology also proposes that the present human behavior is a product of adaptation because of survival. This paper deals with all these as it tries to answer several questions. Evolutionary Psychology 1. Look at women's long-term mating preferences. According to evolutionary psychology theory, which preferences make sense to you and which preferences are you skeptical about? Explain the preferences in your answer.  Women’s...
12 Pages(3000 words)Essay

Revolutionary Footware Product

...?REVOLUTIONARY FOOTWEAR PRODUCT REVOLUTIONARY FOOTWEAR PRODUCT (Your (Your (Year) Introduction Innovation is the backbone of the footwear market and as such modern designs that are made using the highest levels of creativity have the potential of taking the footwear products to a whole new level therefore giving footwear customers an experience that is second to none. This is the main motivation behind the creation of a new revolutionary footwear product and this report is aimed at presenting the idea behind the new footwear product. This report shall scrutinize the footwear product’s potential to generate profits, its cash flow level in the first 12 months of operation, the forecast cash budget for the first 12 months, the forecast income...
6 Pages(1500 words)Assignment

Evolutionary Psychology

...? Evolutionary psychology Rachelle H. Moore PSY 464 Roddy Sueoka Evolutionary psychology Introduction Evolutionary psychology is an approach in the natural and social sciences that examines the traits of psychology such as language, perception and memory from the perspective of modern evolutionary point. Evolutionary psychology seeks to determine the traits of human psychology that evolve adaptations. That is the functional products of sexual selection or natural selection of human beings. Some evolutionary psychologists have applied a similar thinking to psychology and argued that body and mind have similar modular structure with different modular adaptations that serve different functions. According to evolutionary psychologists, much...
7 Pages(1750 words)Term Paper

Evolutionary Ethics

What some evolutionists seem to say is that conduct which causes the doer of that conduct or even the race to which he belongs to survive is good conduct. It may be a plausible theory that prolongation of life in the individual or in the race is a good thing, so that all actions leading to it are good, but this is not an evolutionary theory of ethics. Like Sharmer (2004) wrote:
"As we transition from kin and reciprocal altruism to species altruism and bio-altruism and as religion continues to give ground to science, we need a new ethic for an Age of Science, a new morality that not only incorporates the findings of science, but applies scientific thinking and the methods of science to tackling moral problems and resolving mor...
12 Pages(3000 words)Essay

Evolutionary Phonology

s new ground in addressing the interrelationship between classic linguistic theory, phonetics and phonological theory to propose a new model of sound patterns, which moves away from some of the assumptions of the previous synchronistic approach. In doing so Blevins’ evolutionary model undertakes a detailed examination of variations in sound patterns and sound changes over a period of 7,000 to 8,000 years and uses this time period to address the similarities between genetically unrelated languages (Blevins 1).
“One of multiple mechanisms leading to regular sound change and regular sound patterns. Within evolutionary phonology, as in traditional neogrammarian models, variability along the hyper-to-hypoarticulation continuum pro...
39 Pages(9750 words)Essay

Evolutionary Theory

...Evolutionary Theory Species have been traditionally defined biologically as organisms that can freely interbreed giving rise to a viable offspring. However, as more studies are being carried out, more information about species is being discovered which has led to development of new concepts about species and their evolution can be conceptualized under the new available evidence. The discovery of new species of organisms is usually placed within the taxon genus. Currently, numerous species have not been named and as such lumping of organisms together as belonging to the genus and species classes may be incorrect as the case in the repopulation program in the Islands of St. Kitts and a neighboring Island of Nevis. These two species...
2 Pages(500 words)Case Study

Latest innovations

... helps in positioning and differentiation (OFallon, & Rutherford 2011). Innovation involves a new way of doing things using unique combination of production or delivery factors. Innovation is applicable in different ways like generation of a new product or improving an old product; the hotels can also develop new sales and supply markets or even restructure the whole company. Hotel industry embraces green revolution With an aim of insuring sustainable development, the hotel industry is now adopting the new trend of eco-tourism. With years to come, all hotels will have legal obligation to ensure that all their practices aim at environmental conservation (Swami, & Sharma 2011). Hotels adopting eco-friendly innovations are beginning to have...
5 Pages(1250 words)Research Paper

Identifying Innovations

...Identifying Innovations The most primary innovation in this industry is the method by which music is disseminated to audiences. Where in the past physical production of CDs and tapes marked the revenue building capability for the music industry, a radical innovation of using the Internet for downloading music has altered marketing distribution for music producers and production companies. This change was not incremental, but allowed music sellers to reach audiences in a radically different way, allowing for cost-cutting in distribution and inventorying while also essentially making a new market, a characteristic of radical innovation (Kim & Mauborgne, 2005). With the Internet as a radical change in music provision, marketers can now...
1 Pages(250 words)Assignment

Growth Innovations

...Comment Affordability of products is a natural consequence of innovation, sophistication of technology and efficiency. Being in a market driven economy, enterprise are always on the look-out on how to make products better, cheaper and useful. This makes them competitive in the market and thus, relevant and profitable. They have no choice but to maintain that competitiveness in the market (that requires innovation, better technology and efficiency) otherwise, competition will devour as consumers will shift to companies with better and cheaper products. This trend is serves the industry well and will ultimately benefit the consumers. There may be products that will be rendered obsolete by technology, cost and trend but there will always...
1 Pages(250 words)Essay

Constructive and Evolutionary Rationalism, Different Factors Affecting Market Freedoms

A classic thought on spontaneous market order can be derived from the statement of Hayek “ We have never designed our economic system. We are not intelligent enough for that.”( Hayek 1978). According to Hayek, the market is the “result of human action but not the execution of any human design.”(Hayek 1978). There are two kinds of rationalism introduced by Hayek: constructive rationalism and evolutionary rationalism. By association, he related these two orders to designed or made orders and spontaneous orders. In relation to marketing and production, we see constructive rationalism as designed demands. Designed demands in modern parlance can be understood to mean those “designed for one or several d...

6 Pages(1500 words)Literature review

Revolutionary Changes in the Automobile Industry

In the olden days, automobiles were considered as a part of luxury but now it has become a basic necessity of human life. The impact of the industrial revolution and other socio-economic changes has created a huge opportunity for the automobile industry as a whole. “The history of the automobile begins with the technological breakthroughs that occurred in Europe during the early 1800s and continues a century later with the pioneering efforts of American manufactures to begin mass-producing cars. The world economic downturn leading up to World War II led to consolidation in the fragmented automobile manufacturing market, while in the post-war period, renewed economic growth, television advertising, and an expanding road syste...
12 Pages(3000 words)Coursework

Features of Markets and Marketing, Peculiarities of Product Placement

... the exposure of their products and later to manipulate and influence the decisions of the target audience. Ethical values of product placement have been questioned but the conclusion is that product placement is here to stay and the consumer stays blissfully unaware of the latest marketing strategy. 2 Introduction Marketing of products and services has always been an innovative task. Over a period of time many theories have emerged about the methods to be adopted. Marketing is an essential requirement to sell a product or service and its exposure has been continuously experimented. Marketing has always been considered a commercial endeavour and the focus was to entice or excite the customer to buy a product or service by highlighting...
11 Pages(2750 words)Coursework

Critique of Technological Innovations, Activity Based Costing and Satisfaction Article by Davood Askarany

Many of the innovations have been introduced as early as 1980, such as “activity-based costing (ABC); activity management (AM) and activity-based management (ABM); local information system (LS); balanced scorecard (BS); life cycle costing (LCC) and target costing (TC) [and] strategic management accounting (SMA).” (Askarany, Smith and Yazdifar 54). However, few of these have been implemented and utilized to their full potential. The authors propose to find a reason for this.

ABC focuses on costs associated with activities, but also evaluates whether those activities add value, thus providing a means of understanding how to most effectively reduce costs. In addition to cost reduction benefits, applying ABC giv...
7 Pages(1750 words)Term Paper

The Launch of Kones New Product

Political: 90% of Kone’s sales come from international markets. This makes it very vulnerable to political stability in its global markets for example Italy is one of the markets of Kone and elevator regulations are governed in Italy by parliament. Thus, to bring MonoSpace i.e. an elevator without a machine room in compliance with standards, it would require an act by the parliament.
Economical: The performance of the elevator industry is directly proportional to the performance of the construction industry. The construction industry has a maximum potential in developing countries rather than in developed countries. The reason for this is that the developed countries have maximized their growth potential whereas the dev...
12 Pages(3000 words)Case Study

The Thinking Ape: Evolutionary Origins of Intelligence

This mentality was the outcome of evolution, yet besides the well-documented evolutionary theory, there is one intrinsic aspect that can elucidate the cognitive and behavioral aptitude of these early humans, the concepts of worldview and paradigm. Worldviews are defined as a specific viewpoint and response to both the natural and the cultural milieu in which a collective of individuals live. They consequently produce worldviews based on their heuristic propensity to interpret their environmental and social settings (Schaefer, 1995, p.245). In a more particular tone, Koltko-Rivera (2004, p. 3) distinguished worldview as a group of hypotheses focused on the physical and social reality that can powerfully reduce effects on mental abi...
12 Pages(3000 words)Assignment

Medtronics Product Development and Human Resource Management

...A CASE STUDY ON MEDTRONICS’ CARDIAC PACEMAKER BUSINESS [your teacher’s of the What`s the marketplace in which this company functions? Medtronics was a company that has been producing cardiac pacemakers. It had started in 1950s as a company that manufactured the early pacemakers, which had been one of the most innovative products, as well as one of the products that had the greatest help and impact on mankind, due to the product’s benefits of helping heart disorders. As Medtronics’ products had been pioneer in the industry, they created the market for pacemakers which were developed to aid in heart disorders. They were the original player in this market for cardiac pacemakers. What areas of the business are, were causing concern and why...
10 Pages(2500 words)Case Study

Gross Domestic Product and the Nations Competency in Terms of Economic Welfare

It is often used to compare the economic performance to aid as a prediction tool and to analyze the business cycles and the recessive and expansive economic performances within them. This further aid economic and fiscal policy formulation of the government and is also used to analyze the consumer behavior and the economic phenomena involved. (Heakal, R. 2008).These figures can be a benchmark to compare economies of different nations and the economic prediction process is also made possible.

A usual pattern of assessing the Gross Domestic Product is to have an initial GDP report on every quarter which is an advance report. Two corrective reports follow this before the final figures on GDP are arrived at. It usually takes...
7 Pages(1750 words)Report

Wedgwood as a Schumpeterian Entrepreneur and His Product Innovations

.... The recipients could return the goods to Wedgwood at no cost to themselves, or pay for them Wedgwood also offered free shipping anywhere in England, and compensation for damage in transport. He was also the first to offer the customer’s money back if his product was not “agreeable to their wishes” a century before American John Wannamaker, who is usually given the credit for this in the United States. B. Wedgwood and His Product Innovations From the critical perspective, Wedgwood earned his entrepreneurial success to his ability and even passion to invent and innovate. Due to his ability to be innovative, Wedgwood was able to develop and produce an earthenware body of high enough quality and esteem to compete with porcelain. Moreover...
11 Pages(2750 words)Case Study

Green Product that Could be Offered in the Market

...Green Product or Service Wal-Mart is well known for its every day lowest prices products. It manages to provide these low costs because of its well optimized supply chain management. However, Wal-Mart has also come to be known for its initiatives in sustainability. The company started this initiative in 2005 as Lee Scott, the CEO, believed that “being a good steward of the environment and being profitable are not mutually exclusive. They are one and the same”. ( Thus, the company recognized the importance of going green on sustainability much before the others in the business. As per their report, “ASDA Bootle is the first zero waste to landfill store in the UK, diverting 95% of the waste from landfills” (
6 Pages(1500 words)Essay

Class and Gender Differences in Revolutionary-Era Mexico

... May 18, Breaking and Gender Barriers through Independence, Love, and Bravery in Esquivel’s Like Water for ChocolateLove is as satisfying as the process and results of an excellent cook. Laura Esquivel’s Like Water for Chocolate shows the traditions of Mexican cooking and what it means for a land-owning family with an authoritarian mother. In addition, the novel shows class and gender differences in Revolutionary-era Mexico. Mexico has a strong social class division. The De La Garza family belongs to the upper class because they have a large farm. As a landed class, Mama Elena raises her three daughters, Rosaura, Getrudis, and Tita, to follow rigid social class and gender values and behaviors. The novel features relationships that are full...
9 Pages(2250 words)Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Product and Evolutionary & Revolutionary Innovations for FREE!

Contact Us