StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Coca-Cola Company - Essay Example

Comments (0) Cite this document
Summary
Coca-Cola Company is a company that produces and sells soft drinks to its customers. It's the largest manufacturer and marketer of the non-alcoholic drinks concentrates and syrups in the world. Its headquarters are in Atlanta Georgia. The Chief Executive Officer is known as Mr…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
Coca-Cola Company
Read TextPreview

Extract of sample "Coca-Cola Company"

Download file to see previous pages The products range from diet, caffeine free to the vanilla -flavored type of products.
The mission of the company has been that of refreshing the body, mind and spirit; to inspire the moments of optimisms through the brands and actions of the employees and also to create value through making a difference whenever the persons are involved in their business activities.
The internal factors that have been affecting the operations of the company include; research and development, operations and logistics, human resources and information systems. The management of the company has constantly been involved in carrying out research work that is aimed at developing unique and innovative products into the market .The company has over 2600 products but it intends to produce more products to meet the needs of the customers within a specified period of time. The products that are being researched on are those that have lower calories and are healthier for the consumption by human beings .For instance the coke diet that consists of vitamins is suitable for diabetics due its low levels of sugar.
The operations and logistics of the company involve the chain of distribution to ensure that their products reach their designated customers. It involves the production of syrup concentrates that it packs and later on sells to the franchised bottling plants such as the Coca Cola enterprises. The distributors later on distribute the products to well known manufacturing companies that combine the syrup with the carbonated water to make products which are availed to the customers within the stipulated period of time. The distributors then deliver the product to retail stores, vending machines companies and restaurants as well as the food service providers. The importance of undertaking this task is to ensure that the individual distributors get the right ingredients of the final product that can suit the needs of the customers and also suit to the tastes and preferences of the customers.
The employees of the company are charged with different responsibilities of ensuring that the company achieves its goals and objectives so as to enhance its growth and development. The company has employed a human resource strategy that aims at motivating, maintaining and also attracting the best employees. The strategy of maintaining and retaining the employee's enables it to remain stable and to continue its operations into the foreseeable future. The management has realized that labor turnover can be very expensive for the company in terms of training thus they try to motivate them. It has been noted in last few years there has been a high rate of turnover and improper lines of communication that have contributed to a decline in the sales revenue of the organization.
The employees have found it difficult to air their views about how the operations of the company should be carried out and that has contributed to disagreements on how the operations of the company should be undertaken .Some mechanisms have been put in place that are aimed at eliminating the communication differences that have constantly been eminent within the organizations. The human resource department has continued to perform employees' performance appraisals and evaluations which are undertaken three times a year for each of the employees so as to retain and maintaining and reduce the rate of labor turnover. The ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Coca-Cola Company Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1501580-coca-cola-company
(Coca-Cola Company Essay Example | Topics and Well Written Essays - 2500 Words)
https://studentshare.org/miscellaneous/1501580-coca-cola-company.
“Coca-Cola Company Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/miscellaneous/1501580-coca-cola-company.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Coca-Cola Company

Coca-Cola Company

...of the promotion mix and performance in a global framework. Theoretical Background The growth of the Coca-Cola Company into overseas markets commands a judgment-making course, since there are many aspects that sway such an internationalization course. Among the most imperative judgments concern the Coca-Cola promotional mix. By budding an ample marketing mix the Coca-Cola Company can gratify the requirements of their aimed market and get to their organizational goals augmenting the performance. Consequently, the company’s products that emerge a marketplace for the initial time require to...
8 Pages(2000 words)Essay

Coca Cola Company

... Consumer Behavior: Case Study Coca Cola Company The Coca Cola Company introduced “The arctic Home Campaign” in November last meant to run until March this year. The campaign was being run in conjunction with the World Wildlife fund (WWF) to help protect the polar bear’s arctic home. In this campaign the company decided to introduce temporarily a white can for its famous coke brand. The usual red cans were rebranded to white cans with images of white polar bears on them. The company for the first time in history changed its iconic red cans white in order to celebrate the polar bear and commit money to WWF’s conservation efforts (Coca Cola). Many consequences arose as a result of this move. The first consequence and a positive one...
4 Pages(1000 words)Essay

Coca Cola Company

... Business Strategy March 24, The Strategic Analysis of the Coca Cola Company This paper will provide the analysis of mission, vision, objectives of the coca cola company. The analysis will be on these points (1) Sustainability and road map to success, (2) Strategy remain same with the changes in technology, (3) Continuity in strategic direction and continuous improvement (4) The myth of inflection points (5) Great strategies are not complex (6) Chief strategist has to be the leader. The paper will also provide conclusion in which the brief analysis of the strategies of The Coca Cola Company and some suggestions to improve these strategies are given. The Coca Cola Company began serving their delicious and refreshing sparkling beverages 125...
3 Pages(750 words)Coursework

Coca cola company

...? Coca-Cola Company Introduction Coca-Cola is a beverage company that operates at the global scale to provide its s with soft drinks satisfactorily while maximizing the profits. The company’s founder was John Stith, a pharmacist of the 19th century. After its foundation, Coca-Cola extensively grew in its production and delivery scales after Asa Candler’s receivership. Despite the immersed efforts to accrue success in the company’s products, the management met opposition from existing competitors with Pepsi leading the race. The Atlanta based organization grew profusely despite the hindrances existing in the market environment. By the mid 20th century, Coca Cola’s growth rate overwhelmed that of its competitors, and with an increased...
10 Pages(2500 words)Research Paper

The Coca-Cola Company

...' initiatives adopted by various multinational companies have led Coca-Cola to adopt green marketing strategy. However, it is felt that the initiatives undertaken by them have yet to impact their brand image. This paper will highlight the importance of maintaining their market positioning and careful selection of target segment which will help the company to have more impact when introducing 'green' marketing initiatives. The paper recommends initiatives like use of renewable energy, celebrity endorsements, use of social networks site and presence in various 'green' events to build on their brand image of a 'green' organization. Table of contents 1. Introduction..3 2. Industry Analysis.4 3. Coca-Cola.5 a. Company Background..5 b...
13 Pages(3250 words)Essay

The Coca Cola Company

... of 2009. We will be looking at several types of financial ratios available in assessing the financial position of The Coca-Cola Company: Liquidity Ratios, Asset Management Ratios, Profitability Ratios and Gearing Ratios. 2 FINDINGS The quantitative findings in this segment can be found in the Appendix section of this report. The results show that The Coca-Cola Company has a good Liquidity Ratio. The company's Current Ratio is 1.12 (0.95 in Q1 2008) and its Quick Ratio is 0.94 (0.80 in Q1 2008). This means that The Coca-Cola Company is still able to generate enough cash to settle its short-term liabilities. There has been a slight improvement in its Liquidity Ratio compared with the previous quarter. As a guide, a current ratio of 2...
6 Pages(1500 words)Research Paper

Coca-Cola Company Assignment

... Company 2009 Second Quarter and Year-to-Date Results (2009)Retrieved 7 December,2009 coca-cola-company-2009-second-quarter-and-year-to-date-results/rfid233927031channel=pf> 31 1. Introduction 1.1 Company Overview Coca-Cola Company is the world's largest manufacturer, marketer and distributor of carbonated soft drinks and other beverages. The company was established in 1886 and has been successfully operating business over a span 123 years. Coca-Cola has established its presence in more than 200 countries and has 92,400 employees across the globe. The company boasts a product portfolio of over 3000 beverages and has a world wide market share of 47.2% with sales of 4107.1 million cases (1). 1.2 About Minute Maid... Strategic Marketing Plan Coca-Cola Company- Minute Maid...
27 Pages(6750 words)Assignment

The Coca-Cola Company

...of financial ratios available in assessing the financial position of The Coca-Cola Company: Liquidity Ratios, Asset Management Ratios, Profitability Ratios and Gearing Ratios. 2 FINDINGS The quantitative findings in this segment can be found in the Appendix section of this report. The results show that The Coca-Cola Company has a good Liquidity Ratio. The company’s Current Ratio is 1.12 (0.95 in Q1 2008) and its Quick Ratio is 0.94 (0.80 in Q1 2008). This means that The Coca-Cola Company is still able to generate enough cash to settle its short-term liabilities. There...
5 Pages(1250 words)Research Paper

Coca Cola Company

... incentives for choosing Coke products. 2. ENVIRONMENTAL ANALYSIS Coca-Cola’s major competition at the Games will be McDonalds and Cadbury, two of the largest foods supporters of the event. In terms of sales competition, these companies are the one to outperform. Smaller competitors will include domestic eateries offering food selections at the Games, however their contribution to competitive success is negligible. 2.1 Swot Analysis Strengths : A well-known global brand with years of awareness and loyalty in multiple consumer segments. Experience in viral marketing and digital marketing using social networks (Benjamin, 2009). Partnership and sponsorship experience with ecology-focused organisations such as World Wide Fund for Nature...
6 Pages(1500 words)Essay

Coca cola company report

...Coca cola company report Introduction Coca Cola is an American multinational company. It mainly deals in manufacturing and selling of non alcoholic beverage. The company has its headquarters in Atlanta, Georgia. John Stith Pemberton invented Coca Cola in 1886 and the company was formed in 1892. The company operated its business throughout the world by franchisee distribution system. It is the world’s leading soft drinks manufacturing company which operates its business in more than 200 countries of the world. For more than a century the company continues through depression, prosperity, war & peace, economic burst and boom etc. During this long time of its business Coca Cola has done many mergers and acquisitions with various companies...
13 Pages(3250 words)Essay

The Spanish Retail Clothing Company

The demand for clothing and fashion garments increase in a growing economy. The industry today has grown exponentially; the role of the buyer, as well as the supplier too, has changed. Intellectual capital and creativity are central to the success in the clothing industry. In the current business environment, competitive edge lies in innovation and original creative expressions. The fashion industry is unpredictable. Fresh fabrics introduced every season, new and original designs created every now and then, mark the fashion and clothing industry today. These are the greatest assets of the company, which the executives need to identify in a timely manner, assess its application, and make changes or modifications to suit the demands...
11 Pages(2750 words)Case Study

Truth and Power at the Coca Cola Company

Needless to say, while some corporations have successfully implemented these recommendations and have substantially expanded their markets and financial returns as a result, others have not. This research looks at one of the corporations which have successfully reaped the rewards of globalization: Coca-Cola. Drawing on international business theory, the study engages in a critical analysis of Coca-Cola’s external and internal environments for the purposes of shedding light on its corporate strategy and uncovering the determinants of its success. The analyses, which utilize Porter’s Five Forces, SWOT and PEST, indicates that Coca Cola’s success is a direct outcome of an internationalisation strategy which is deepl...
14 Pages(3500 words)Case Study

Integrated Marketing Communications Programme for Crunchy Crunch Company

The Crunchy Crunch Company (CCC) has been in the business of making crisps and other snacks for many years. They want to build on their reputation for traditional health-conscious consumers. Therefore, they have made the brave decision to move away from the traditional products it has in its portfolio and are about to launch a range of healthy snacks. The brand name for this range is "Fit" to reflect the healthy nature of the products and the people consuming them. So far, four varieties will be available: Fit Fruit (Fruit and corn-based snack) Fit Quiche, Fit Frosty (a savory ice cream) and Fit Crackle (a crisp like product).

“According to the American Marketing Association, marketing research is the systematic g...
8 Pages(2000 words)Case Study

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

Structure of Ford Motor Company

It was only in 1927 when GM overtook Ford in sales that Henry Ford felt the need to innovate Model A that was more in tune with the times (Cattlel, 2000).
Today, Ford Motor Company is the biggest family-controlled auto-manufacturer with number three spots in the list of world’s biggest manufacturers and sellers of vehicles. In, 2007, for the first time in 56 years, Ford was relegated to the third spot from second by the Toyota of Japan. Ford manufactures cars, trucks, and SUVs in the brand range of Ford, Mercury, Lincoln, Volvo, and Mazda. Ford’s s distinctly home-spun variety economy class Mondeo and Mustangs sold the world over, and Lincoln stands for luxury and elegance. Lincoln Motor Company was the first stra...
13 Pages(3250 words)Term Paper

The Company Targets Customers

...-end Servers for companies and institutions. As a principle HP doesn’t reveal non-public product details, financial information, marketing, R &D, manufacturing and Personnel Data. We will work on whatever information the company discloses and is available in common domain of knowledge to assess our strengths, marketing mix, current strategies, current events and global information and discuss how they can be more streamlined in. In today’s world no amount of market strategising is enough, no amount of competitor’s latest strategies and innovation and we have always to remain in an ever evolving role. HP Pavilion and sister products We have chosen our Personal Computer as the product of our current study. Just for sake of recall, we make...
8 Pages(2000 words)Case Study

Company Strategy to the Public Sector

The definition of corporate strategies emphasizes the need for the organization to satisfy the needs of all the stakeholders if the organization is to achieve its overall objective of maximizing shareholder value. Stakeholders include employees, customers and the communities in which the organization operates. Employees, customers, and communities, therefore, have a significant impact on the success of the organization and thus on the corporate strategy of the organization. In formulating corporate strategy, organizations need to identify and priorities strategic issues, which involve scanning, selecting, interpreting and validating information. (Schneider, 1989).
The aim of this paper is to explain the strategy of an organiz...
7 Pages(1750 words)Assignment

Company Law Issues

Various sections of the CA are coming into force over a staged process and the relevant provision relating to authority is sections 39 and 40, which came into force on 1 October 2007.

Section 39(1) of the CA provides that “the validity of any act done by a company shall not be called into question on the ground of lack of capacity by reason of anything in the company’s constitution”

Additionally, section 40(1) provides that: “In favor of a person dealing with a company in good faith, the power of the board of directors to bind the company, or authorize others to do so, shall be deemed to be free of any limitation under the company’s constitution”.

Section 40 (2)...
9 Pages(2250 words)Case Study

Company Profile: The Southwest Airlines Inc

Ever since the horrific attacks of 911, the airline industry has been going through a bad phase. The attacks on the World Trade Center have had a devastating effect on the commercial sector and the airline industry in particular. When one considers the fact that the instrument of destruction of these attacks was hijacked airplanes, there is understandable concern about traveling in them and thus the public lost faith in the airline industry immediately following September 11th.  For many airline companies, this meant going into severe debt or even declaring bankruptcy. Even after some time, the majority of the airline industry experienced lower profits and massive downsizing. However, for smaller companies like Sou...
8 Pages(2000 words)Case Study

Business Sustainability and Society: Coca-Cola Company

For centuries, ethics has been a crucial and significant component of human societies that contributed enormously to the creation of norms and values through religious influences, as well as through the contribution of intellectuals and philosophers in society. Unfortunately, nowadays, it is an observation that individuals, organizations, and even nations have commenced overlooking the phenomenon of ethics in their practices, specifically in the business sector that has become the major stakeholder confronting criticisms related to ethical practices. Critics (Crane, pp. 23-29, 2007) argue that business ethics has now become a component limited to theoretical policies and frameworks of business organizations, and such principles an...
10 Pages(2500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Coca-Cola Company for FREE!

Contact Us