We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Quality Function Deployment - Essay Example

Comments (0)
Quality Function Deployment (QFD) is a method used to ensure that the eventual design of a product or service actually meets the needs of its customers. Often called the 'house of quality' because of its shape, QFD originated in Japan where it was developed in Mitsubishi's Kobe shipyard…
Download full paper

Extract of sample
Quality Function Deployment

Download file to see previous pages... QFD also differs in the fact that it concentrates more on adding new features and components according to customer needs and expectations rather then simply focusing on eliminating features or components not required by the customer. The QFD institute describes QFD as a comprehensive quality design method that:
The following essay will start with a brief look on the evolution of QFD and its expansion to the rest of the world. This will be followed by a discussion on the framework of house of quality (HoQ) as well as the elements that forms part of the HoQ. The next sections will then cover the advantages and the benefits offered by the method which will be followed by a discussion on the drawbacks of the method.
The roots of QFD can be traced back to United States in 1940s with the emergence of 'value engineering'. Due to limited reources at General Moters (GM), alternative designs were considered and it often resulted in better product and lower cost. This led the management at GM to investigate and develop effective ways to improve value and resulted in launching of the program 'value analysis' (VA) in 1947 with tremendous success. In 1954, Department of Defense's bureau of Ships embraced a similar approach in it procurement activities and named its programme 'value engeenering'.
However, Jiang, Shiu and Tu mention that even though the initial concept of quality originated in the United States, early industrial applications predominantly took place at Japanese companies (30). After the World War II, Japan's industry was devastated and Japanese begun rebuilding the industry with the help of Americans. Quality was given a significant importance, leading to the establishment of statistical quality control in Japanese manufacturing industry. The quality management activities at the time were concerned with quality of the product during the manufacturing process or after.
During this time, Professors Shigeru Mizuno and Yoji Akao focused on developing a quality assurance method that would integrate customer satisfaction into the product even before the product was manufactured. Based on this concept, Mizuno and Akao subsequently published their first book on the topic in 1978 (Jiang, Shiu and Tu 33).
In 1966, Mr Kiyotaka Oshiumi of Bridgestone Tire in Japan was presented with a process assurance items table. This table had a fishbone diagram showing the links from the substitute quality characteristics, which were converted from true qualities (customer needs), to the process factors. A further field of 'Design Viewpoints' was later added to this table. (Akao and Mazur 21)
Although the idea was presented to various companies for trails, it did not generate much public interest at the time. Akao and Mazur mention that the approach at the time was still inadequate in terms of setting the design quality (21). However, this changed with the creation of quality chart by the Kobe Shipyards of Mitsubishi Heavy Industry in 1972. Their table indicated the true quality (customer needs) in terms of function and then showed the relationship between these ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Quality Function Deployment - Carry out a QFD assessment. & Submit a completed 'House of Quality' diagram to show the results
(Gaucher, E., Coffey R., 1993.) We would mess up if we collected important customer views about needed product features from Mercedes customers if we are selling Lada or Trabant and vice versa. We start building the house of quality from the left side although our customer is always right.
5 Pages(1250 words)Essay
Quality Function Deployment: Application and Findings
That said, in more technical epistemology, QFD can be termed as a methodology involved in the development of the mechanics that go into the act of reaching such products to that target market. What sets it apart from traditional quality systems is its need to focus on work standards, automation to eliminate people or simply empowering employees when it comes to solving their problems.
8 Pages(2000 words)Essay
Management Strategies in Action
It is also useful to modify the features and designs of its existing products according to the changed requirements of the customer QFD helps to understand the importance that customers attach to their various expectations. It is a challenge to understand what the customer exactly wants.
12 Pages(3000 words)Essay
People Republic of China Constitution
The Chinese people waged wave upon wave of heroic struggles for national independence and liberation and for democracy and freedom. Great and earth-shaking historical changes have taken place in China in the 20th century. The Revolution of 1911, led by Dr Sun Yat-sen, abolished the feudal monarchy and gave birth to the Republic of China.
8 Pages(2000 words)Essay
Quality Function Development
As the report, Quality Function Development, declares QFD is a systematic and structured planning tool which is used to convert the voice of the customer into appropriate technical requirements. QFD is a team based management tool which incorporates the customer expectations in the product development process. 
14 Pages(3500 words)Essay
QFD (Quality Function Deployment)
methods of production of industrial commodities and products; and requires that ability to plan the practices of manufacturing, to research and develop the tool, processes, machines and equipment, and to integrate the facilities and systems for producing quality products with
5 Pages(1250 words)Essay
Automation Assembly Parts
This has resulted in deploying techniques, such as quality function deployment (QFD) to understand the needs of the customer during early stages of product development. Such practices have enabled an understanding of customer
32 Pages(8000 words)Essay
INNOVATION (Strategic alliances)
The paper will major on how alliances can foster innovation. The focus of this paper is how strategic alliances that have been formed by companies could influence positive innovation. Innovation can be defined as the creation of a new thing or rearranging an
8 Pages(2000 words)Essay
Operations Management and Supply Chain
The method identifies priorities and employs object-based procedures in improving details all through the various stages of product development (Kumar, 2014). An organization utilizing QFD technique therefore is capable of addressing both the
3 Pages(750 words)Essay
Six sigma management provides an integrated improvement approach of increasing quality and reducing variation. It focuses on quality and not speed. In this improvement approach, the number of defective products per billion
3 Pages(750 words)Essay
Let us find you another Essay on topic Quality Function Deployment for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us