StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Quality Function Deployment - Essay Example

Comments (0) Cite this document
Summary
Quality Function Deployment (QFD) is a method used to ensure that the eventual design of a product or service actually meets the needs of its customers. Often called the 'house of quality' because of its shape, QFD originated in Japan where it was developed in Mitsubishi's Kobe shipyard…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
Quality Function Deployment
Read TextPreview

Extract of sample "Quality Function Deployment"

Download file to see previous pages QFD also differs in the fact that it concentrates more on adding new features and components according to customer needs and expectations rather then simply focusing on eliminating features or components not required by the customer. The QFD institute describes QFD as a comprehensive quality design method that:
The following essay will start with a brief look on the evolution of QFD and its expansion to the rest of the world. This will be followed by a discussion on the framework of house of quality (HoQ) as well as the elements that forms part of the HoQ. The next sections will then cover the advantages and the benefits offered by the method which will be followed by a discussion on the drawbacks of the method.
The roots of QFD can be traced back to United States in 1940s with the emergence of 'value engineering'. Due to limited reources at General Moters (GM), alternative designs were considered and it often resulted in better product and lower cost. This led the management at GM to investigate and develop effective ways to improve value and resulted in launching of the program 'value analysis' (VA) in 1947 with tremendous success. In 1954, Department of Defense's bureau of Ships embraced a similar approach in it procurement activities and named its programme 'value engeenering'.
However, Jiang, Shiu and Tu mention that even though the initial concept of quality originated in the United States, early industrial applications predominantly took place at Japanese companies (30). After the World War II, Japan's industry was devastated and Japanese begun rebuilding the industry with the help of Americans. Quality was given a significant importance, leading to the establishment of statistical quality control in Japanese manufacturing industry. The quality management activities at the time were concerned with quality of the product during the manufacturing process or after.
During this time, Professors Shigeru Mizuno and Yoji Akao focused on developing a quality assurance method that would integrate customer satisfaction into the product even before the product was manufactured. Based on this concept, Mizuno and Akao subsequently published their first book on the topic in 1978 (Jiang, Shiu and Tu 33).
In 1966, Mr Kiyotaka Oshiumi of Bridgestone Tire in Japan was presented with a process assurance items table. This table had a fishbone diagram showing the links from the substitute quality characteristics, which were converted from true qualities (customer needs), to the process factors. A further field of 'Design Viewpoints' was later added to this table. (Akao and Mazur 21)
Although the idea was presented to various companies for trails, it did not generate much public interest at the time. Akao and Mazur mention that the approach at the time was still inadequate in terms of setting the design quality (21). However, this changed with the creation of quality chart by the Kobe Shipyards of Mitsubishi Heavy Industry in 1972. Their table indicated the true quality (customer needs) in terms of function and then showed the relationship between these ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Quality Function Deployment Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1501566-quality-function-deployment
(Quality Function Deployment Essay Example | Topics and Well Written Essays - 2500 Words)
https://studentshare.org/miscellaneous/1501566-quality-function-deployment.
“Quality Function Deployment Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/miscellaneous/1501566-quality-function-deployment.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Quality Function Deployment

Managing Human Resources: Productivity, Quality of Work Life

Empowering employees and organizing around teams are aimed at BMW for facilitating communication and making it easier for decisions to be made. It helps the company to respond quickly to customer’s needs and it’s competitor’s challenges. It helps them learn to prioritize tasks and reduce job stress. A workforce that is knowledgeable and skilled at doing complex things keeps a company competitive and attracts investments. Improved productivity means fewer people, less money, less time, less space and fewer resources. Bonuses are given to workers on giving superb ideas related to cutting cost savings, as they are directly involved in the production. BMW prefers increased participation from the worker’s side....
6 Pages(1500 words)Assignment

Quality Systems in the Public Sector: A Study of Quality Initiatives in the NHS, Scotland

The disintegration of some service provisions covered by the public sector is the cause of concern. In some cases where services, earlier provided by public sector organizations, were privatized led to the dramatic change in the quality and cost of service. This makes a study of concepts of quality management in the context of the public sector necessary to understand the reasons behind the ‘market failure’ of public sector service providers.

The problems that assail these services are inherent in any government enterprise such as lack of coordination, slow decision making, inflexibility, lack of incentive to perform and so on. Consider the following observation of Joseph Stiglitz (1998).

"Making...
55 Pages(13750 words)Dissertation

The Role and Function of Stock Market

For each transaction, the stock market plays its role as a defrayal-house which means that it assembles and distributes the shares with an assurance of reimbursement to the customers. Therefore, the illegal influence of counterparty on the transaction is eliminated to an investment whether invested by an investor or corporation. The smooth execution of stock market activities not only helps profitable development at lower costs but also projects the production of the industry as well as employment. Moreover, the inoperative deposits with banks are used for the cultivation of various economic sectors such as agriculture, commerce, and trade. Thus, by playing its vital role in promoting the economic system, it also increases the soc...
22 Pages(5500 words)Assignment

Should the U.S Navy Be Required to Standardize the Flight Operations Quality Assurance

This factor points to the increased role of data regarding operations and quality of the flights. It requires methods for detecting errors and capturing error contexts, as well as methods for reducing errors and mitigating their effects. In the maintenance of flight safety data Flight Operational Quality Assurance (FOQA) programs are of special mention. “FOQA programs use flight data collected during a carrier’s normal line operations to reduce costs and enhance safety by identifying a variety of ‘exceedances’- deviations of important flight parameters from normal operating ranges. FOQA programs typically use commercial Ground Data Replay and Analysis Systems (GDRASs) to detect specified deviations, generat...
6 Pages(1500 words)Term Paper

Task Management: Need for the Deployment of IT Based Solutions

It may be rightly feared by the management of this Company that a large part of clients, presently engaging Aquarius Marketing, may seek recourse to other competitive marketing consultancy firms in order to achieve both cost and quality benefits. Thus, in order to preserve their market share and remain viably competitive in the business, it has become imperative for Aquarius Marketing to install marketing related IT software specially designed to meet their specific marketing requirements.

It is widely believed that the installation and execution of such sophisticated IT-based information systems would increase all round efficiencies in its services, make it competitively positioned, vis-a-vis its competitors, and more...
11 Pages(2750 words)Assignment

Total Quality Management

The premise of Total Quality Management was laid out by Deming as fourteen principles, which emphasize the importance of quality and a focus upon the customer in internal operations. (Anonymous, 2006). Deming’s approach requires that continuous improvements take place with the training of employees so that it results in the reduction of costs and thus helps an organization compete more effectively in the marketplace. This approach also calls for increased levels of innovation, diffusion, and adoption in management (Ehigie and McAndrew, 2005). It is the innovation that helps an organization to gain a competitive edge over its rivals in the marketplace by developing new ideas but the process of diffusion helps to ensure that t...
7 Pages(1750 words)Assignment

Form and Function of the Shwedagon

Some of the smaller spires (sides) and pavilions are around the base of the central stupa while others are in remote corners of the wide esplanade that encircles the pagoda (as seen in Figures 1-3 below). The platform measuring around 280 by 220 meters was leveled more than 2000 years ago, long before founding the city of Rangoon, which is the present-day Yangon. The spacious pavilion surrounding the pagoda promotes devotees’ engaging in prayer and facilitates their walking around the pagoda, which is part of the worship. The Shwedagon Pagoda road is lined with monasteries, rest houses (zayat), and other pagodas such as the Maha Vijaya opposite the southern stairs (Falconer et al, 2001: 55).
According to the legendary h...
7 Pages(1750 words)Case Study

Quality Use of Medicines - Pharmacy Comparison

The pharmacist is also the justice of the peace.

Comparing this pharmacy with the Campbell pharmacy, the Chandler pharmacy is located in a much busier area, hence there are more shops and more people in the vicinity. There are more medically related establishments in the Chandler pharmacy than in the Campbell pharmacy, hence there are more patients buying their medicines in the Chandler pharmacy. Both pharmacies have similar conveniences for their customers. They are located near a bus stop and taxi ranks, and a car park is available within the vicinity of both pharmacies.

The Chandler Kamart pharmacy is a very busy pharmacy with three full-time pharmacists and 8 pharmacy assistants working in one shift. With...
9 Pages(2250 words)Essay

Econometrics and Cobb-Douglas Function

The coefficients derived from the Cobb-Douglas model are very useful in evaluating the characteristics of a given time series data in econometrics. The coefficients are used to examine characteristics such as elasticity of production and return to scale. 
The individual significance of the variables yields the elasticity of production. The elasticity of production refers to the responsiveness of production to changes in input (capital and labor). The coefficients from the Cobb-Douglas model enable us to understand both the capital elasticity of production and the labor elasticity of production (Greene, 1993).
The capital elasticity of production is given by our model and thus is equal to 0.7489%. This means tha...
12 Pages(3000 words)Research Paper

The Quality of College Food

A random survey was appropriate for the research given the constraint of time. According to Ching, the research was done in Bunker Hill community college (45). This was a two-year college; hence it was plausible to consider a four-year college in order to obtain reliable deductions. The research carried out was objective given that the results and deductions were obtained in two different days and at different intervals. It was easy to analyze the primary data obtained because it was tabulated in a spreadsheet, which provided a suitable view of the deductions made in the field. A number of factors may cause a lack of parental involvement. Parents do not participate because of poverty, or drug and alcoholism. Teachers in public sch...
6 Pages(1500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Quality Function Deployment for FREE!

Contact Us