As time progresses, the world, in terms of business is rather contracting. There is growing communication, interaction and exchange between different parts of the world. Technologies that were once thought of as a far sighted notion are now being using like household commodities and communication mediums that were once considered luxuries available to few are now necessities…
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Evidence for the need of self branding in today's highly competitive labor market will be presented.
Tom Peters, a well known management writer went on to say in an article in Fast Company 1997, "Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. Let us write or edit the essay on your topic "Self-Branding" with a personal 20% discount.. Try it now We are CEOs of our own companies: To be in business today, our most important job is to be head marketer for the brand called you."
Self-branding, most simply stated is a source through which one can have a more successful career by promoting his or her accomplishments by the effective use of self-marketing. It's a technique of making oneself visible and letting one's accomplishments be known. Self branding is proving to be a new competitive edge that companies as well as individuals are focusing on. A business that is self branded is appealing to customers as it creates an emotional connection with the target market and makes the buyers feel more comfortable and interested in the company. Similarly, a person that is self branded gives the impression of a more professional, competent and attractive employee as compared to the competitors in the labor market.
It is now well known and widespread that the world is a 'global village'. This means that globalization has shaken the world creating a unified society or community that needs to interact in order to survive. The shrinking of the communication boundaries has been impacting every facet of a business especially by creating more competition in the worldwide industry. The competitive environment due to the expansion of the markets has a direct impact over the labor market and makes it more important for each and every person to market themselves through the process of self branding and create a place in the global supply chain. (Stimpson, 2002)
Another emerging phenomenon is the advent of Internet and other Technologies, anyone entering the labor market faces substantial competition and has to create an impact to stand out and be noticed. Employers can look all over the world for workers with the skills to meet their firm's needs. But are we as individuals ready for these challenges The answer is lies within the beholder. Self-branding, whether we consciously acknowledge it or not, is the ultimate personal resource we can tap into, not only to compete but to stand out in a global community.
It is often claimed by people that they would not want to follow the approach of self branding for the reason that they may want to stick to their routines and see where their careers take them. Or at other times some believe that they are not good at marketing themselves. However, this is a misconception and misinterpretation of the concept of self branding because the fact is that if you do not brand yourself, others definitely will! This will prove to be a major drawback, the reason being that self branding is something that will show what one has to offer and letting go of this opportunity can prove to be the act of letting others make the best use of it and hence, benefiting from better career opportunities and openings. (Kaputa,
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This primarily happens owing to a misplaced and faulty understanding of the overall concept of branding. Branding involves some sacrosanct and pithy attributes which are closely intertwined with the quality and utility of the product being branded, which if overlooked could lead to unexpected results.
Their charm and exuberance is characterized by mass appeal, owing to a specific skill set which is promoted to the level of cult. Plenty of mainstream celebrities have surfaced throughout history popularized by mass media and self-promulgation tactics as well as a healthy dose of skill.
Self branding on the other hand can be described as the practice of organizations, individuals and products marketing themselves to their target audiences as being ideally different in terms of appearance and packaging in a manner that people can easily identify with and relate to (Fan, 2002).
Therefore, when this is put together ‘re-branding’ is then represented as ‘going back to an earlier state through moral stigmatization’. Furthermore, it is stated (Balmer, et al., 2005) that a brand consists of “a name, term, symbol, design or a combination that identifies goods or services of one seller or a group of sellers and to differentiate them from those of competitors” (p.32).
Thus a brand constitutes a symbolic embodiment of all the values that a corporate stands for and its represents information connected to a company. The term brand name is often used synonymously with the term brand, but brand name is usually used to denote the written or spoken linguistic elements of a brand.
These are the brands which have become part of our daily life. In fact it is difficult to imagine our lives without them in today's world. But after going through this little introduction, it is important to know what actually this 'BRAND' means. A brand is a name, term, sign, symbol or design, or a combination of all these elements that companies use to convey the identity of its goods and services to customers and differentiate them from the competitors' goods and services (ICMR).
The marketers use a consistent theme when doing product branding to achieve consumer loyalty and trust in the product. A brand on the other hand is the image or idea about a specific service/product that
Brand positioning is how a brand can be differentiated from that of the competitors and how it sits in a market. This describes who the company is, both emotionally and intellectually, and what it aspires to
The author explains that self-branding is the ability of a person to rank as either well behaved or not based on other peoples opinion. Identity and self-branding, therefore, provide a basic foundation of one’s success or failures based on the challenges encountered through the development.
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